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- Tasks: Lead exciting mobile marketing campaigns across diverse global markets.
- Company: Join a top-tier global iGaming business with a vibrant culture.
- Benefits: Enjoy 24 days annual leave, hybrid working, and private healthcare.
- Why this job: Make a real impact in a fast-growing industry while advancing your career.
- Qualifications: Experience in mobile marketing and familiarity with digital performance tools.
- Other info: Collaborate with multinational teams and enjoy regular company events.
The predicted salary is between 36000 - 60000 £ per year.
An exciting opportunity has arisen for a Mobile App Marketing Manager to join a highly successful global iGaming business. This role offers the chance to deliver high-impact mobile campaigns in fast-growing markets while developing your career within one of the world’s largest iGaming organisations.
Benefits:
- 24 days annual leave, with additional days after 3 years
- Hybrid working (3 days office, 2 days home)
- Annual bonus (post-probation)
- Private healthcare and life insurance (post-probation)
- Company pension scheme
- Regular company activities including lunches, gatherings and events
What you’ll be doing as Mobile App Marketing Manager:
- Plan, execute and optimise mobile marketing campaigns across markets including Spain, Brazil, Mexico and others
- Manage direct platform activity and external partnerships across key channels such as App-to-App Display, Mobile DSPs, ASA, UAC and Facebook Campaigns
- Monitor mobile performance KPIs including growth, conversion rates, CPA and LTV
- Report performance daily, weekly and monthly to relevant stakeholders
- Support complex growth strategies including fraud identification, ASO, creative optimisation and CRO
- Test new marketing channels to expand performance reach
- Assist with in-housing additional markets as per the internal 2025‑2026 migration plan
- Develop tracking and measurement systems with BI/MA and wider teams
What we’re looking for in a Mobile App Marketing Manager:
- Extensive experience in Mobile Marketing in the UK; additional markets a bonus
- iGaming industry experience (advantageous)
- Background in a digital performance agency (desirable)
- Hands‑on experience with Mobile Ad Networks, DSPs, ASA, Google Ads and Facebook Ads
- Strong understanding of tools including AppsFlyer (experience with other MMPs such as Adjust or Singular is beneficial), TrafficGuard/P360, Firebase and GA4
- Experience in digital marketing planning and forecasting
- Ability to work with multinational teams and understand cultural/regulatory differences
This is a standout opportunity to drive high-impact mobile campaigns in a rapidly growing global business while further developing your marketing expertise. To apply for this role as Mobile App Marketing Manager, please click apply online and upload an updated copy of your CV.
Mobile App Marketing Manager employer: Preferred Title
Contact Detail:
Preferred Title Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mobile App Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the iGaming industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies of your past mobile marketing campaigns. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Knowing their mobile strategies will help you stand out and show you're genuinely interested.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Mobile App Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Mobile App Marketing Manager role. Highlight your experience in mobile marketing and any relevant iGaming industry knowledge. We want to see how your skills match what we're looking for!
Showcase Your Achievements: When writing your application, don’t just list your responsibilities. Instead, showcase your achievements! Use numbers and metrics to demonstrate how you’ve driven growth or improved performance in previous roles. This will help us see the impact you've made.
Be Clear and Concise: Keep your application clear and concise. We appreciate straightforward communication, so avoid jargon and fluff. Make it easy for us to understand your qualifications and why you’re a great fit for the role.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the Mobile App Marketing Manager position. We can’t wait to hear from you!
How to prepare for a job interview at Preferred Title
✨Know Your Mobile Marketing Stuff
Make sure you brush up on your mobile marketing knowledge, especially around the tools mentioned in the job description like AppsFlyer and Google Ads. Be ready to discuss your hands-on experience with these platforms and how you've used them to drive successful campaigns.
✨Showcase Your iGaming Insight
If you have experience in the iGaming industry, flaunt it! Prepare examples of how you've navigated this space and any unique challenges you've faced. If not, do some research on current trends in iGaming to show your enthusiasm and understanding of the market.
✨Prepare for Performance Metrics
Since the role involves monitoring KPIs like growth and conversion rates, be prepared to discuss how you've tracked and reported on these metrics in past roles. Bring specific examples of campaigns where you optimised performance based on data.
✨Cultural Awareness is Key
Given the global nature of the role, think about how cultural differences can impact marketing strategies. Be ready to share experiences working with multinational teams and how you adapted your approach to fit different markets.