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- Tasks: Lead exciting mobile marketing campaigns across diverse global markets.
- Company: Join a top global iGaming business with a vibrant culture.
- Benefits: Enjoy 24 days annual leave, hybrid working, and private healthcare.
- Why this job: Make a real impact in a fast-growing industry while advancing your career.
- Qualifications: Experience in mobile marketing and familiarity with digital performance tools.
- Other info: Collaborate with multinational teams and enjoy regular company events.
The predicted salary is between 36000 - 60000 ÂŁ per year.
An exciting opportunity has arisen for a Mobile App Marketing Manager to join a highly successful global iGaming business. This role offers the chance to deliver high-impact mobile campaigns in fast-growing markets while developing your career within one of the world's largest iGaming organisations.
Benefits
- 24 days annual leave, with additional days after 3 years
- Hybrid working (3 days office, 2 days home)
- Annual bonus (post-probation)
- Private healthcare and life insurance (post-probation)
- Company pension scheme
- Regular company activities including lunches, gatherings and events
What youâll be doing as Mobile App Marketing Manager
- Plan, execute and optimise mobile marketing campaigns across markets including Spain, Brazil, Mexico and others
- Manage direct platform activity and external partnerships across key channels such as App-to-App Display, Mobile DSPs, ASA, UAC and Facebook Campaigns
- Monitor mobile performance KPIs including growth, conversion rates, CPA and LTV
- Report performance daily, weekly and monthly to relevant stakeholders
- Support complex growth strategies including fraud identification, ASO, creative optimisation and CRO
- Test new marketing channels to expand performance reach
- Assist with in-housing additional markets as per the internal 2025â2026 migration plan
- Develop tracking and measurement systems with BI/MA and wider teams
What weâre looking for in a Mobile App Marketing Manager
- Extensive experience in Mobile Marketing in the UK; additional markets a bonus
- iGaming industry experience (advantageous)
- Background in a digital performance agency (desirable)
- Handsâon experience with Mobile Ad Networks, DSPs, ASA, Google Ads and Facebook Ads
- Strong understanding of tools including AppsFlyer (experience with other MMPs such as Adjust or Singular is beneficial), TrafficGuard/P360, Firebase and GA4
- Experience in digital marketing planning and forecasting
- Ability to work with multinational teams and understand cultural/regulatory differences
This is a standout opportunity to drive high-impact mobile campaigns in a rapidly growing global business while further developing your marketing expertise.
To apply for this role as Mobile App Marketing Manager, please click apply online and upload an updated copy of your CV.
Seniority Level MidâSenior level
Employment type Fullâtime
Job function Marketing
Industries Marketing Services
Mobile App Marketing Manager in London employer: Preferred Title
Contact Detail:
Preferred Title Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Mobile App Marketing Manager in London
â¨Tip Number 1
Network like a pro! Reach out to people in the iGaming industry on LinkedIn or at events. A friendly chat can lead to opportunities that arenât even advertised yet.
â¨Tip Number 2
Show off your skills! Create a portfolio showcasing your best mobile marketing campaigns. This will give potential employers a taste of what you can bring to the table.
â¨Tip Number 3
Prepare for interviews by researching the company and its competitors. Knowing their mobile strategies will help you stand out and show youâre genuinely interested in the role.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Mobile App Marketing Manager in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV is tailored to the Mobile App Marketing Manager role. Highlight your experience in mobile marketing, especially in the iGaming industry, and showcase any relevant campaigns you've managed.
Showcase Your Skills: Donât forget to emphasise your hands-on experience with tools like AppsFlyer, Google Ads, and Facebook Ads. We want to see how youâve used these to drive results in your previous roles.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read through your achievements and skills quickly.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for this exciting opportunity!
How to prepare for a job interview at Preferred Title
â¨Know Your Mobile Marketing Inside Out
Make sure you brush up on the latest trends and tools in mobile marketing, especially those relevant to the iGaming industry. Be ready to discuss your hands-on experience with platforms like AppsFlyer, Google Ads, and Facebook Ads, as well as how you've optimised campaigns in the past.
â¨Showcase Your Analytical Skills
Prepare to talk about how you've monitored KPIs such as growth, conversion rates, and CPA in previous roles. Bring examples of how you've used data to drive decisions and improve campaign performance, as this will demonstrate your ability to support complex growth strategies.
â¨Cultural Awareness is Key
Since the role involves working across various markets like Spain, Brazil, and Mexico, be ready to discuss your understanding of cultural and regulatory differences. Share any experiences you've had working with multinational teams and how you adapted your marketing strategies accordingly.
â¨Be Ready to Discuss Future Strategies
Think about how you would approach testing new marketing channels and developing tracking systems. Prepare some ideas on how you could contribute to the company's internal migration plan for 2025-2026, showing that you're not just focused on the present but also on future growth.
