At a Glance
- Tasks: Lead and innovate paid media strategies for luxury hotels worldwide.
- Company: Join a dynamic team at Preferred Travel Group, a leader in luxury hospitality.
- Benefits: Competitive salary, vibrant culture, mentorship opportunities, and flexible work arrangements.
- Other info: Collaborative environment with opportunities for professional growth and innovation.
- Why this job: Make a real impact on global marketing strategies and drive brand success.
- Qualifications: 7-10 years in media strategy with strong analytical and communication skills.
The predicted salary is between 43200 - 72000 £ per year.
The Director, Paid Media is a strategic and hands-on leader responsible for developing and executing a holistic, full-funnel paid media strategy across Preferred Travel Group's (PTG) global portfolio of 650+ independent luxury hotels. This role drives brand affinity, bookings, and incremental revenue through performance marketing and integrated media planning, while ensuring alignment with broader commercial objectives. This position supports Preferred Hotels & Resorts, Beyond Green, and the I Prefer Hotel Rewards loyalty program, delivering paid media strategies that elevate brand visibility, loyalty engagement, and direct channel performance. This role must operate as a hands-on strategist, executor, and analyst.
ORGANIZATIONAL RELATIONSHIP
You will report to the Vice President, Digital Strategy & Innovation. The Director leads external agency partners to deliver measurable outcomes across digital and traditional media channels, and collaborates cross-functionally with Brand Creative, Portfolio Marketing, Loyalty Marketing, and Partnerships.
DUTIES & RESPONSIBILITIES
- Develop and evolve a global full-funnel, multi-channel media strategy aligned with commercial goals and marketing objectives.
- Identify growth opportunities and innovation in paid media, leveraging insights, market research, and incrementality studies.
- Partner with commercial and marketing leaders to support ancillary campaigns and ensure paid media integration across initiatives.
- Convey media strategies, rationale and results to senior leadership to gain support and understanding of a sophisticated media program.
- Oversee end-to-end campaign execution including briefing, optimization, and performance reporting.
- Manage a multi-million dollar media budget, pacing, and forecasting to maximize ROI and ROMI.
- Ensure campaigns are delivered on time, meet quality and brand standards, and align with business objectives.
- Collaborate with creative teams and agencies to produce high-performing ad formats across display, paid search, social, native, and video.
- Develop and adapt paid media strategies for international markets, with a particular focus on China's unique digital ecosystem (e.g., WeChat, Weibo, Douyin, Baidu), ensuring channel relevance and commercial effectiveness.
- Oversee and manage the I Prefer affiliate marketing program, ensuring alignment with overall media strategy and driving incremental growth through strategic partnerships.
- Lead relationships with global media agencies and ensure best-in-class service and delivery.
- Maintain partnerships with key media vendors, participating in alpha/beta tests and joint business plans.
- Activate a test-and-learn roadmap across all major media platforms.
- Own the commercial model for PTG's metasearch program, increasing revenue for member hotels and PTG by exploring new partnership structures and monetization opportunities.
- Define and manage KPIs within a global measurement framework.
- Build and own the marketing mix modeling framework to evaluate channel effectiveness and inform budget allocation decisions.
- Enhance reporting formats and stakeholder deliverables to improve transparency and decision-making.
- Collaborate with global teams to optimize data feeds, tagging, and system integrations.
- Develop case studies and award entries to highlight paid media success and innovation.
- Regularly present updates and insights to senior stakeholders through written and live communications.
QUALIFICATIONS
- Minimum 7-10 years of experience in media strategy, planning, and buying, ideally within hospitality, travel, or consumer services.
- Bachelor's degree in marketing, advertising, or related field.
- Proven expertise in Meta, Google, and other performance media platforms.
- Familiarity with AI applications in digital media, including programmatic advertising, predictive analytics, and generative creative tools.
- Strong analytical mindset focused on ROI and ROMI.
- Experience managing multi-channel campaigns and significant media budgets.
- Ability to craft and present executive-level narratives that connect media outcomes to business impact.
- Proficiency in media analytics tools, marketing mix modeling, digital attribution, and incrementality testing.
- Excellent communication, collaboration, and time management skills.
WORKING CONDITIONS
This role will be based out of our Preferred Travel Group office in Central London. With our in-office philosophy, our associates are expected to be in the office at least three days per week, supporting a healthy balance between in-person collaboration and flexible remote work. We take pride in our vibrant and inclusive culture, which thrives on meaningful connection, shared purpose, and cross-functional teamwork. In-office engagement plays a vital role in fostering spontaneous collaboration, accelerating innovation, and strengthening relationships across teams. It also provides valuable opportunities for mentorship, professional development, and a deeper sense of community. Please note: While the current expectation is a minimum of three days per week in the office, this may evolve over time in alignment with business needs and our continued commitment to culture-building.
Director, Paid Media in England employer: Preferred Hotel Group
Preferred Travel Group is an exceptional employer, offering a dynamic work environment in the heart of Central London. With a strong emphasis on collaboration and professional growth, employees benefit from a vibrant culture that fosters innovation and meaningful connections. The role of Director, Paid Media not only provides the opportunity to lead impactful marketing strategies for a global portfolio of luxury hotels but also encourages personal development through mentorship and cross-functional teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Paid Media in England
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage on LinkedIn. The more people know you’re looking for a Director, Paid Media role, the better your chances of landing that dream job.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies highlighting your successful campaigns and strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest trends in paid media. Be ready to discuss how you can leverage insights and analytics to drive brand affinity and revenue.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Director, Paid Media in England
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in media strategy and performance marketing. We want to see how your skills align with our goals at Preferred Travel Group!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of successful campaigns you've managed. We love numbers, so include metrics that demonstrate your impact on ROI and revenue growth.
Be Authentic:Let your personality shine through in your application. We value a vibrant culture, so don’t hesitate to express your passion for the hospitality and travel industry in your writing.
Apply Through Our Website:For the best chance of getting noticed, make sure to apply directly through our website. It helps us keep track of applications and ensures you’re considered for the role!
How to prepare for a job interview at Preferred Hotel Group
✨Know Your Media Strategy Inside Out
Before the interview, dive deep into your understanding of full-funnel paid media strategies. Be ready to discuss how you would develop and execute a multi-channel approach that aligns with commercial goals. Highlight any past experiences where you've successfully driven brand affinity and bookings.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing specific KPIs you've managed in previous roles. Bring examples of how you've used data to inform budget allocation decisions and optimise campaign performance. This will show your potential employer that you can connect media outcomes to business impact.
✨Familiarise Yourself with the Digital Ecosystem
Given the focus on international markets, especially China, brush up on platforms like WeChat and Douyin. Be prepared to discuss how you would adapt paid media strategies for different digital ecosystems. This knowledge will set you apart as a candidate who understands global market nuances.
✨Communicate Effectively
Practice presenting your ideas clearly and confidently. You’ll need to convey complex media strategies to senior leadership, so think about how you can simplify your narrative while still showcasing your expertise. Good communication skills are key to gaining support for your media programmes.
