At a Glance
- Tasks: Lead innovative marketing campaigns and optimise strategies to drive growth.
- Company: Join PredictX, a cutting-edge SaaS leader in data analytics and AI.
- Benefits: Competitive salary, hybrid work, and opportunities for personal development.
- Other info: Collaborative culture that values creativity and innovation.
- Why this job: Make an impact in a dynamic environment with industry-leading clients like Google and Apple.
- Qualifications: Experience in digital marketing and a passion for data-driven decision making.
The predicted salary is between 50000 - 65000 £ per year.
Location: Hybrid, with expectation to attend our London Victoria office when required
Salary: Competitive, aligned with experience
Working Hours: Full-Time
About PredictX: PredictX is a market leader in data fusion, analysis, prediction and automation of critical decision making for businesses. With our integrative AI technology, companies can make tactical decisions to improve their strategies, policies, and forecasts. A principal use of PredictX is to measure, forecast and execute policies surrounding ‘Employee Generated Spend’ (EGS) allowing large global corporations and organisations to make decisions around spend management, supplier management, sustainability and governance for activity that has historically been opaque and impossible to effectively manage.
PredictX is a well‑funded, profitable, pre‑IPO SaaS business offering performance‑driven compensation. Our clients include the largest and most sophisticated international companies in technology, pharmaceuticals, financial services and manufacturing who have become enthusiastic and referenceable advocates for us – example clients include Barclays, Google, Pfizer, Deloitte, Netflix, Kimberly‑Clark and Apple.
Our Culture: We take pride in creating a work environment that promotes invention, independence and transparency. Our social and 'open door' approach allows everyone to show initiative, express creativity and collaborate across the business. Our team consists of valuable and knowledgeable industry experts who seek to push the boundaries of technology, data analytics and AI. PredictX wants inventors. We are looking for people with ideas and solutions to improve the way we do things. If you are a problem‑solver, creator and playbook designer looking to expand your knowledge and responsibilities, talk to us!
Key responsibilities – Marketing Manager:
- Acquisition Marketing: You will act as a steward of data and opportunity segmentation via CRM (Salesforce), enabling lifecycle email marketing acquisition and upsell campaigns as well as assisting in optimising personalised campaigns and sequences, in collaboration with our Sales team. As an expert in digital acquisition, you will establish cross‑channel acquisition campaigns (Display, pre‑roll video, social) and ensure that we have a solid Search Engine Optimisation strategy for key search terms.
- Content Marketing: Curation of relevant, thoughtful and conversion‑oriented content related to PredictX both for our website and for social content campaigns – full oversight of the design, scheduling and management for this process. Orchestration of webinars and podcasts targeted at our key audiences. Create and maintain our ‘Content Calendar’. Oversee relevant speakership, webinar, podcast and award strategies.
- Product Marketing: Development of buyer personas. Thorough understanding of use‑cases, competition and PredictX’s competitive advantage. Specification and delivery of product collateral, to be deployed across website, video, product sheets etc. Develop end‑to‑end launch plans for new features and products to drive adoption, usage and advocacy.
- Event Marketing & PR: Design and delivery of event collateral. Generation of activation campaigns to traffic to our stand or event presence. Gain coverage in relevant industry publications, websites and podcasts. Knowledge of branding and wider PR is also valuable, but not a prerequisite for the role at this stage.
There are many processes that need building from the ground up, and you will be expected to design, document and optimise an efficient Go‑To‑Market approach. By nature, you will be data‑led, delivery‑focused and ruthless in prioritising tasks according to value delivered. As an individual, you will be focused on your own personal development and seeking to make incremental improvements in performance on a daily basis, especially through the use of technology and automation to drive efficiency and quality.
Key cross‑functional relationships:
- Sales
- Product
- Design
- Customer Success (Business Analysts)
- PredictX Founders
Key Performance Indicators include:
- MQL’s (count, cost & conversion)
- SQL’s (count, cost & conversion)
- Pipeline and closed revenue
- ROI of specific initiatives (email campaigns, events, paid social etc.)
- CAC
- LinkedIn & Twitter followers
- Website traffic (absolute traffic, blog post traffic, contact form conversion, organic SERP rankings for key terms)
Marketing Manager in City of Westminster employer: PredictX
At PredictX, we pride ourselves on fostering a dynamic and innovative work culture that encourages creativity and collaboration. As a Marketing Manager, you will benefit from our hybrid working model, competitive salary, and the opportunity to work alongside industry experts in a well-funded, pre-IPO SaaS environment. With a strong focus on personal development and performance-driven compensation, PredictX offers a unique platform for growth and the chance to make a meaningful impact in the world of data analytics and AI.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PredictX and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PredictX are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PredictX on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PredictX. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PredictX. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PredictX:Show us that you’ve done your homework! In your application, briefly mention what you admire about PredictX’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PredictX
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PredictX will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PredictX, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
