Digital Marketing Senior Specialist New Remote, United Kingdom in London

Precision for Medicine is a precision medicine CRO. Precision’s uniquely integrated offering enables the science of precision medicine by combining novel clinical trial designs, industry-leading operational and medical experts, advanced biomarker and data analytics solutions, and an unequivocal real passion for rare diseases and oncology, in addition to working across other therapeutic areas. As our company continues to grow, we are seeking a Digital Marketing Senior Specialist to join our Global Team. The Digital Marketing Senior Specialist will be responsible for building strong, integrated marketing programs using a mix of content marketing, email marketing, and paid/organic digital marketing to drive awareness, demand generation and capture qualified leads. The ideal candidate will have a solid foundation in various digital marketing disciplines, including lead generation, account-based marketing (ABM), search engine marketing (SEM), social media marketing (SMM), email marketing, search engine optimization (SEO), and website optimization. With a blend of analytical prowess and creative flair, this role will play a crucial role in enhancing our digital presence and achieving optimal return on investment (ROI) for our digital marketing efforts. The ideal candidate for this position is a strategic doer with a track record of executing successful B2B digital marketing campaigns and a strong knowledge of various digital marketing channels and tools. You are creative, result-driven, and able to thrive in a fast-paced and dynamic environment. Essential functions of the job include but are not limited to: Support the development of new content and campaigns and implement digital marketing tactics to help generate qualified leads for the business Partner closely Marketing & Sales to reach account targets, develop integrated campaigns, and deliver programs that drive high-quality MQLs and SQLS Support planning for multi-channel campaigns across paid search, social media, content marketing, and emails for optimal delivery using marketing automation tools (eg., HubSpot, RollWorks, other lead generation platforms) Work closely with the marketing team to build landing pages, ads, emails, and other digital assets to motivate prospects and customers to engage more deeply while adapting to remaining aligned with evolutions in approved messaging. Work alongside the marketing team to support the execution of a content atomization strategy into more accessible bite-sized formats to increase client engagement on social, paid media and Precision website. Collaborate with design and content team members for the development of different elements required by the campaigns including production of imagery or content to aid in the design and build of emails, landing pages, banners, and other creative materials. Oversee the library of templates for email marketing, landing pages, forms, and other assets, ensuring email best practices, mobile responsiveness and rendering across all clients and devices. Deliver marketing analytics to optimize campaign performance and demonstrate ROI across channels and forecast where to adjust continue to drive results and improve our growth strategy. Support the implementation of account-based marketing initiatives. Optimize CRM and tech stack health and work with IT to resolve any glitches and / or make upgrades (SalesForce, HubSpot and ABM tools) Implement robust reporting frameworks to surface actionable leads to the Inside Sales and Sales teams. Qualifications: Bachelor’s degree in a related field and a minimum of 5 years of digital marketing experience with at least 2 years in biotech/life sciences preferred Prior experience with Account Based Marketing (ABM) Previous experience in lead nurturing, marketing automation, and web analytics Strong knowledge of and experience with advertising platforms, such as LinkedIn, Google Ads, or AdRoll. Advanced knowledge of marketing tools (e.g., HubSpot, Google Analytics, SEMrush, RollWorks, Demandbase, LinkedIn Sales Navigator, Salesforce) Preferred : Prior experience in B2B, SaaS, Pharmaceutical, Bioscience or Life Sciences industry preferred but not required. Skills: Proven leadership skills and ability to manage large complex projects or functional areas. Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. Proficient in digital marketing, including SEO/SEM, PPC, ABM, lead scoring, nurturing programs, list management, segmentation, and persona targeting. Proficiency with any of the leading ABM platforms such as RollWorks/DemandBase a plus Collaborate with cross-functional teams to define requirements and project timelines. Meets budgets and schedules for entire project lifecycle. Proficient CRM user (Salesforce and Hubspot) Solid understanding of sales funnels, lead scoring, and account-based marketing strategies Planning and executional skills - planning, segmentation, campaign setup, QA, A/B testing, reporting Ability to build reports in a clear and concise manner. Be exceptional at productivity and communications software (i.e., Microsoft Office365 (i.e., cloud-based Word/Excel/Powerpoint files), Google Docs, Google Slides, CRM, SmartSheet, SharePoint, Asana, etc.) Strong verbal, written, knowledge management / file organization, and project management skills. Self-motivated with a drive for continuous learning and improvement Ability to collaborate cross-functionally and work in a fast-paced environment. Strong ability to develop a clear point of view supported by data and analysis and is able to sell ideas to others. Communicates effectively with executive management and stakeholders. Thrives in a results-oriented, fast-paced environment and can conceive of and implement multiple, concurrent demand generation activities Continuously improve technical skills and stay up-to-date with emerging technologies and strategies. Actively contributes to the development of departmental strategies and road maps. Influences others regarding policies, practices and procedures. Ability to work in a team environment with Sales, Business Development, and Product Marketing. Basic knowledge of project management processes and tools (e.g. project scheduling, budgeting, status reporting). Excellent presentation delivery and interpersonal communication Detail-oriented, with the ability to manage multiple tasks and meet deadlines. Thrives in funnel analytics; while speaking in acronyms like MQL, SQL and conversion rates, also clearly communicates the internal definitions of these funnel stages and ensures their alignment with commercial goals. History of managing multi-layered projects across various cross-functional teams, hitting milestones and achieving KPIs Precision for Medicine\'s uniquely integrated offering enables the science of precision medicine by combining novel clinical trial designs, industry-leading operational and medical authorities, advanced biomarker and data analytics solutions, and an unequivocal real passion for rare diseases and oncology. We are a people focussed CRO with a supportive and collaborative environment which promotes work life balance and encourages team development. We invite you to learn more about our growing organization serving our clients that are researching ground-breaking cancer therapies. We strive to ensure employees feel appreciated for the contributions they make every single day. Any data provided as a part of this application will be stored in accordance with ourPrivacy Policy. For CA applicants, please also refer to ourCA Privacy Notice . Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Precision Medicine Group at QuestionForHR@precisionmedicinegrp.com . It has come to our attention that some individuals or organizations are reaching out to job seekers and posing as potential employers presenting enticing employment offers. We want to emphasize that these offers are not associated with our company and may be fraudulent in nature. Please note that our organization will not extend a job offer without prior communication with our recruiting team, hiring managers and a formal interview process. Apply for this job * indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Education School Select... Degree Select... Select... Start date year LinkedIn Profile What is your desired salary? * Are you authorized to work lawfully in the country/location for which you are applying? * Select... Will you now or in the future require Precision Medicine Group to commence (sponsor) an immigration case in order to employ you (for example, work visa application or work visa transfer, or other-employment based immigration case)? This is sometimes called \"sponsorship\" for an employment-based visa status. * Select... Have you ever worked for Precision Medicine Group or one of its affiliated companies? * Select... If yes, when and which company? Have you ever interviewed with Precision Medicine Group or an affiliated company? * Select... If yes, when and which company? Are you currently subject to a Non-Compete or Non-Solicit with your current employer? * Select... I certify that the information on this application, my resume and any supporting documentation I provide is complete and accurate to the best of my knowledge. If this application leads to employment, I understand that false or misleading information in my application, resume or interview may result in my release or termination of employment. I authorize the Company or its agents to confirm all statements contained in this application and/or curriculum vitae as it relates to the position I am seeking and to the extent permitted by the laws of the country where the job is located (“Applicable Laws”). I agree to complete any required authorization forms for the background investigation. I authorize and consent to, without reservation, any party or agency contracted by this employer to furnish the above-mentioned information. I hereby release, discharge, and hold harmless, to the extent permitted by Applicable Laws, any party delivering information to the Company or its duly authorized representative pursuant to this authorization from any liability, claims, charges or causes of action which I may have as a result of the delivery or disclosure of the above requested information and all other persons, corporations, or organizations furnishing such information. If hired, I understand that I will be required to provide genuine documentation establishing my identity and eligibility to be legally employed in the country where the job is located. I also understand that the Company employs only individuals who are legally eligible to work in the country where the job is located. * Select... Legal Address - Street Address 1 * Legal Address - Street Address 2 Legal Address - City * Legal Address - State * Select... Legal Address - Zip * Legal Address - Country * Select... By checking this box, I agree to allow Precision Medicine Group to retain my data for future opportunities for employment for up to 1825 days after the conclusion of consideration of my current application for employment. #J-18808-Ljbffr