At a Glance
- Tasks: Manage and grow our social media channels, creating engaging content for athletes.
- Company: Join Precision Fuel & Hydration, a fast-growing brand in the endurance sports sector.
- Benefits: Flexible work environment, opportunities for travel, and a chance to shape social strategy.
- Other info: Dynamic role with opportunities to innovate and expand into new platforms.
- Why this job: Be the voice of our brand and connect with a passionate community of athletes.
- Qualifications: 5+ years in social media management, strong content creation skills, and a passion for storytelling.
Precision Fuel & Hydration helps endurance athletes, and our social channels are where a lot of that story gets told. We're looking for someone to take them on, grow them and make them impossible to ignore. This is a hands-on role with real breadth. One minute you're creating content end to end, the next you're briefing and coordinating the creators, scientists and specialists who help bring our channels to life.
We're growing fast, which means things move quickly around here. Our roles will evolve over time, and while the key responsibilities are outlined below, there may be changes as we grow. We're looking for someone who's up for that kind of pace and flexibility - someone who's keen to roll up their sleeves and grow with us.
What You'll Do
- Own the day-to-day running and growth of our social channels, prioritising Instagram, YouTube and Facebook, creating leading-edge content that reflects our brand, connects with our audience and is optimised to each channel
- Build and drive the channel roadmap: how we grow quality, relevant reach, re-engage our existing audience, and turn that into sales - all under the wider marketing strategy and within the brand code set out by our Creative Director
- Take a leading role in shaping social strategy, working closely with the Marketing and Creative Directors
- Create great content end to end from the planning, shoot, edit, and scheduling, and own an effective briefing process for internal and external content producers
- Translate the science behind what we do into content that's genuinely useful, easy to digest and right for each channel and audience - without dumbing it down
- Set the brief and hold the bar high for channel-optimised content, so everyone producing for our channels knows what good looks like
- Work closely with our partnerships and athlete teams to amplify and collaborate on the best creator, ambassador and athlete content on our own channels
- Assess where we should expand next, for example Strava, Reddit and TikTok, and make the case for where to focus
- Get out on the road, often internationally, to capture content at events and bring our stories to life
- Track the metrics that matter and turn them into insight that sharpens our social game and feeds the wider team's output
- Engage directly with our community, amplifying the best of our audience, and be the brand voice across social: authentic, consistent and human
- Stay ahead of social trends to keep PF&H fresh and relevant
- At least 5 years managing and growing social media channels, ideally for a DTC ecommerce brand and ideally in sport
- A track record of growing channels in a way that counts by expanding quality, relevant reach and re-engaging an existing audience, with a clear line to sales, not just follower count
- A strong grasp of what makes people tick on each platform, and how to tailor content so it's fit for purpose and effective
- Proven content creation experience, end to end (videography/video editing; photography/graphic design - we use Adobe Creative Cloud)
- Creativity and a genuine passion for storytelling, with strong copywriting skills
- A knack for taking complex ideas and making them simple, engaging and channel-appropriate
- Comfortable coordinating and briefing other contributors (creators, scientists, athletes) and keeping the quality bar high across everything produced for our channels
- Strong analytical skills and experience turning performance data into clear recommendations
- An understanding of how paid and organic social work together - enough to help shape effective ad content, with ownership of paid social sitting with another team member
- Seriously organised, with excellent time management - you need to juggle priorities without breaking a sweat
- Happy to travel (often internationally) and work the odd weekend or late night when deadlines call for it
Nice To Have
- Experience and interest in using AI to enhance social media activity and the content production process
- Hands-on experience producing content for, or managing, the channels we're weighing up next, such as Strava, Reddit or TikTok
- A background in sport, or being a keen athlete or endurance-sports fan means you'll already understand our audience
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Social Media Manager employer: Precision
At Precision in Milnrow, we pride ourselves on being an excellent employer that values dedication and growth. Our hybrid work model not only offers competitive salaries and a bonus scheme but also fosters a supportive culture with ample training opportunities and the chance to enjoy early finishes on Fridays. Join us to be part of a dynamic team where your contributions are recognised and rewarded, making a meaningful impact in the construction recruitment sector.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Precision and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Precision are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Precision on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Precision. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Precision. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Precision:Show us that you’ve done your homework! In your application, briefly mention what you admire about Precision’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Precision
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Precision will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Precision, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
