At a Glance
- Tasks: Build and optimise digital marketing campaigns across multiple channels for a premium brand.
- Company: Join a leading international brand with a fresh marketing team in Wolverhampton or London.
- Benefits: Enjoy hybrid working, excellent career progression, and ongoing training opportunities.
- Other info: Collaborate with creative minds and utilise AI tools to enhance campaign performance.
- Why this job: Make your mark by shaping the digital marketing function from the ground up.
- Qualifications: Experience in digital marketing, PPC, SEO, and CRM systems is essential.
The predicted salary is between 30000 - 40000 £ per year.
Digital Marketing Executive - Wolverhampton or London (Hybrid)
A leading premium brand is looking to recruit a Digital Marketing Executive to join a newly created marketing team following significant investment in the UK business.
This is a fantastic opportunity to help build the digital marketing function from the ground up, working closely with the Head of Marketing to drive lead generation, website performance and digital campaigns across multiple channels.
You’ll take ownership of paid media, website optimisation, CRM campaigns and campaign performance, ensuring marketing activity generates measurable commercial results.
Responsibilities
- Plan, manage and optimise paid search and paid social campaigns across Google Ads, Linked In and Bing.
- Manage website performance, including SEO, CRO and landing page optimisation.
- Create and manage email marketing campaigns and automated customer journeys.
- Work closely with Sales to generate quality leads and support pipeline growth.
- Measure campaign performance using metrics including CAC, CPL, conversion rates and ROI.
- Support Account-Based Marketing campaigns across key target accounts.
- Work alongside external agencies whilst bringing more digital capability in-house.
- Utilise AI tools to improve campaign planning, reporting and audience analysis.
- Collaborate closely with the Content & Creative Executive to maximise campaign performance.
- Contribute to ongoing improvements to the website and customer journey.
Qualifications
- Digital Marketing within a commercial environment.
- Managing PPC and paid social campaigns.
- Website management, including SEO and CRO.
- Email marketing and CRM systems such as Salesforce, Dynamics, Hub Spot or similar.
- Campaign planning, execution and performance measurement.
- Google Analytics or similar reporting platforms.
- Understanding of lead generation and marketing performance metrics.
- Marketing qualification (CIM, Mini MBA or similar) advantageous.
- Experience using AI within marketing would be beneficial.
Benefits
- Hybrid working (3 office / 2 home)
- Excellent long-term career progression
- Opportunity to build a marketing function from the beginning
- Work for a premium international brand
- Ongoing training and development
- #J-18808-Ljbffr
Digital Marketing Executive employer: Precision People
Precision People is an exceptional employer, offering a supportive work culture that prioritises work-life balance with no weekend commitments. Employees benefit from generous perks such as a company van, 33 days of holiday, and continuous training opportunities, making it an ideal environment for personal and professional growth in the CNC engineering field.
