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- Tasks: Create impactful promotional content that drives brand messaging and meets client goals.
- Company: Join a leading medical communications agency focused on innovation and collaboration.
- Benefits: Flexible working options, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with mentorship opportunities and a focus on continuous learning.
- Why this job: Make a difference in healthcare by crafting compelling narratives that resonate with audiences.
- Qualifications: PhD in a scientific field and 4+ years of medical writing experience required.
The predicted salary is between 50000 - 65000 ÂŁ per year.
Precision AQ is growing! We are seeking an exceptional Senior Medical Writer II (SMW II) to join our Brand & Promotion team in the UK. The SMW II plays a pivotal role in the development of high‑quality, evidence‑based promotional content that meets client strategic objectives, aligns with brand messaging, and adheres strictly to the ABPI Code of Practice. This role requires someone with extensive experience in creating promotional assets across multiple channels, including Promotional Campaigns, Detail Aids, Leave Pieces, branded and unbranded emails, digital assets, and promotional congress materials. Working with a Senior Scientific Director (SrScD), Scientific Director (ScD), or Principal Medical Writer (PMW), the SMW II leads content development across assigned brands, collaborates closely with cross‑functional partners, and serves as a trusted client‑facing scientific expert. They also contribute to process excellence, content quality oversight, and strategic insight within the brand team.
Key responsibilities:
- Content Development – Promotional Focus
- Produces high‑quality promotional content that is scientifically robust, strategically aligned, and brand consistent.
- Develops and refines copy for a range of promotional deliverables, including:
- Promotional Campaigns
- Brand Narratives
- Detail Aids (digital and print)
- Leave Pieces
- Promotional emails
- Congress materials (e.g., symposia content, promotional booths, visual messaging)
- Claims support materials
- Interactive and digital promotional tools
- Applies a strong understanding of the ABPI Code of Practice and ensures all materials meet compliance requirements.
- Interprets complex scientific data and translates it into clear, credible, and compelling promotional messages.
- Conducts targeted literature searches to identify data that strengthen brand messaging, claims, and promotional narratives.
- Develops multiple rounds of content with precision, including annotations, references, claims support, and ABPI‑compliant substantiation.
- Incorporates internal and client feedback effectively, producing final deliverables that reviewers can trust and progress with confidence.
- Ensures brand story arcs and promotional strategy are reflected across all materials.
- Collaborates closely with Account, Editorial, Creative, Digital, and Client Services teams to ensure timely, cohesive delivery.
- Manages multiple priorities efficiently, delivering work within allocated budgeted hours and communicating proactively around timelines.
- Partners effectively with SrScD/ScD, PMWs, Account Directors, and clients to align on brand objectives, data requirements, and communication strategy.
- Leads scientific discussions with clients and external experts in calls, meetings, and medical‑legal‑regulatory (MLR) review sessions.
- Acts as the scientific lead for assigned brand projects, ensuring clarity in communication and alignment across functions.
- Navigates and leads the MLR process confidently, providing scientific justification for claims, responding to review queries, and guiding internal teams on required changes.
- Leads assigned brand‑promotion projects from a scientific perspective, ensuring excellence in delivery from concept through to finalisation.
- Provides mentorship and first‑pass review support for junior writers.
- Works with the SrScD/ScD to enhance processes, improve team efficiency, and uphold best practices for promotional writing.
- Supports business development activities with scientific input and contributes to pitches as required.
- Stays current with therapeutic landscape developments, regulatory updates, and promotional best practices.
- Completes mandatory training, annual leave planning, and performance evaluations in required systems.
- Adheres to legal and compliance obligations including Data Protection, Information Security, Health & Safety, and ethical business conduct.
- Performs additional duties reasonably assigned within the remit of the role.
Requirements:
- PhD in a scientific discipline.
- Minimum 4 years’ experience in medical writing, ideally within a medical communications agency, with a strong emphasis on pharmaceutical promotional materials.
- Demonstrable expertise in developing promotional assets such as Brand Campaigns, Brand Narratives, Detail Aids, Leave Pieces, emails, digital promotional content, and congress materials.
- In‑depth understanding and practical application of the ABPI Code of Practice in promotional content.
- Strong proficiency in Microsoft Office (Word®, PowerPoint®, Excel®), Adobe Acrobat®, and reference‑management tools (e.g., EndNote®).
- Experienced with literature databases (e.g., PubMed).
- Ability to master new therapeutic areas quickly and communicate clearly and persuasively.
- Consistent and effective use of internal communication tools (e.g., Teams).
- Willingness to travel occasionally for client meetings and live events.
Senior Medical Writer II, Brand & Promotion employer: Precision Medicine Group
Contact Detail:
Precision Medicine Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Medical Writer II, Brand & Promotion
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on platforms like LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its recent projects. Tailor your responses to highlight how your experience aligns with their needs, especially in creating promotional content that meets compliance standards.
✨Tip Number 3
Showcase your expertise! Bring samples of your previous work to interviews, especially those that demonstrate your ability to develop high-quality promotional materials. This will give you an edge and show you mean business.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Precision AQ.
We think you need these skills to ace Senior Medical Writer II, Brand & Promotion
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Medical Writer II role. Highlight your experience with promotional content and your understanding of the ABPI Code of Practice. We want to see how your skills align with our needs!
Showcase Your Experience: When detailing your past roles, focus on specific projects where you developed promotional materials. Use examples that demonstrate your ability to create high-quality, evidence-based content. This is your chance to shine, so let us know what you've achieved!
Be Clear and Concise: In your written application, clarity is key! Avoid jargon and keep your language straightforward. We appreciate a well-structured application that gets straight to the point while showcasing your expertise.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Precision Medicine Group
✨Know Your ABPI Code
Make sure you have a solid understanding of the ABPI Code of Practice. Brush up on how it applies to promotional content, as this will be crucial in your role. Be ready to discuss how you've ensured compliance in your previous work.
✨Showcase Your Writing Skills
Prepare samples of your previous promotional writing that demonstrate your ability to create compelling and scientifically robust content. Be ready to explain your thought process behind each piece and how it aligns with brand messaging.
✨Collaborate Like a Pro
Highlight your experience working with cross-functional teams. Share specific examples of how you've collaborated with account managers, creative teams, and clients to deliver projects on time and within budget.
✨Stay Current with Trends
Familiarise yourself with the latest developments in the therapeutic landscape and promotional best practices. Being able to discuss recent trends or changes in regulations will show that you're proactive and knowledgeable in your field.