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- Tasks: Create impactful promotional content that drives brand messaging and meets client goals.
- Company: Join a leading medical communications agency with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a difference in healthcare by crafting compelling narratives and collaborating with experts.
- Qualifications: PhD in a scientific field and 6+ years of medical writing experience required.
- Other info: Dynamic team environment with mentorship opportunities and a commitment to diversity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Precision AQ is growing! We are seeking an exceptional Principal Medical Writer (PMW) to join our Brand & Promotion team in the UK. The PMW plays a pivotal role in the development of high‑quality, evidence‑based promotional content that meets client strategic objectives, aligns with brand messaging, and adheres strictly to the ABPI Code of Practice. This role requires someone with extensive experience in creating promotional assets across multiple channels, including promotional campaigns, detail aids, leave pieces, branded and unbranded emails, digital assets, and promotional congress materials.
Working with a Senior Scientific Director (SrScD) / Scientific Director (ScD), the Principal Medical Writer (PMW) leads content development across assigned brands, collaborates closely with cross‑functional partners, and serves as a trusted client‑facing scientific expert. They also contribute to process excellence, content quality oversight, and strategic insight within the brand team.
Key Responsibilities- Content Development – Promotional Focus
- Produces high‑quality promotional content that is scientifically robust, strategically aligned, and brand consistent.
- Develops and refines copy for a range of promotional deliverables, including:
- Promotional campaigns
- Brand narratives
- Detail aids (digital and print)
- Promotional emails
- Congress materials (e.g., symposia content, promotional booths, visual messaging)
- Interactive and digital promotional tools
- Applies a strong understanding of the ABPI Code of Practice and ensures all materials meet compliance requirements.
- Interprets complex scientific data and translates it into clear, credible, and compelling promotional messages.
- Conducts targeted literature searches to identify data that strengthen brand messaging, claims, and promotional narratives.
- Develops multiple rounds of content with precision, including annotations, references, claims support, and ABPI‑compliant substantiation.
- Incorporates internal and client feedback effectively, producing final deliverables that reviewers can trust and progress with confidence.
- Ensures brand story arcs and promotional strategy are reflected across all materials.
- Collaborates closely with Account, Editorial, Creative, Digital, and Client Services teams to ensure timely, cohesive delivery.
- Manages multiple priorities efficiently, delivering work within allocated budgeted hours and communicating proactively around timelines.
- Partners effectively with SrScD/ScD, Account Directors, and clients to align on brand objectives, data requirements, and communication strategy.
- Leads scientific discussions with clients and external experts in calls, meetings, and medical‑legal‑regulatory (MLR) review sessions.
- Acts as the scientific lead for assigned brand projects, ensuring clarity in communication and alignment across functions.
- Navigates and leads the MLR process confidently, providing scientific justification for claims, responding to review queries, and guiding internal teams on required changes.
- Leads assigned brand‑promotion projects from a scientific perspective, ensuring excellence in delivery from concept through to finalisation.
- Provides mentorship and first‑pass review support for junior writers.
- Works with the SrScD/ScD to enhance processes, improve team efficiency, and uphold best practices for promotional writing.
- Supports business development activities with scientific input and contributes to pitches as required.
- Stays current with therapeutic landscape developments, regulatory updates, and promotional best practices.
- Completes mandatory training, annual leave planning, and performance evaluations in required systems.
- Adheres to legal and compliance obligations including Data Protection, Information Security, Health & Safety, and ethical business conduct.
- Performs additional duties reasonably assigned within the remit of the role.
- PhD in a scientific discipline.
- Minimum 6 years’ experience in medical writing, ideally within a medical communications agency, with a strong emphasis on pharmaceutical promotional materials.
- Demonstrable expertise in developing promotional assets such as brand campaigns, brand narratives, detail aids, leave pieces, emails, digital promotional content, and congress materials.
- In‑depth understanding and practical application of the ABPI Code of Practice in promotional content.
- Experienced with literature databases (e.g., PubMed).
- Ability to master new therapeutic areas quickly and communicate clearly and persuasively.
- Consistent and effective use of internal communication tools (e.g., Teams).
- Willingness to travel occasionally for client meetings and live events.
Principal Medical Writer, Brand & Promotion employer: Precision Medicine Group
Contact Detail:
Precision Medicine Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal Medical Writer, Brand & Promotion
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on platforms like LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its recent projects. Tailor your responses to highlight how your experience aligns with their needs, especially in creating promotional content that meets compliance standards.
✨Tip Number 3
Showcase your expertise! Bring samples of your previous work to interviews, especially those that demonstrate your ability to develop high-quality promotional materials. This will give you an edge and show you mean business.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Principal Medical Writer, Brand & Promotion
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Principal Medical Writer role. Highlight your experience with promotional content and your understanding of the ABPI Code of Practice. We want to see how your skills align with what we're looking for!
Showcase Your Experience: When detailing your past roles, focus on specific projects where you developed promotional materials. Include examples of campaigns or assets you've worked on that demonstrate your ability to create high-quality, evidence-based content. This is your chance to shine!
Be Clear and Concise: In your written application, clarity is key! Use straightforward language and avoid jargon unless it's relevant to the role. We appreciate a well-structured application that gets straight to the point while showcasing your expertise.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the process smoother for everyone involved!
How to prepare for a job interview at Precision Medicine Group
✨Know Your Stuff
Make sure you brush up on the ABPI Code of Practice and understand how it applies to promotional content. Be ready to discuss how you've used this knowledge in your previous roles, especially when creating promotional assets.
✨Showcase Your Experience
Prepare specific examples of your past work that align with the job description. Highlight your experience in developing various promotional materials like campaigns, detail aids, and digital content. This will demonstrate your capability to meet the role's demands.
✨Collaborate Like a Pro
Since this role involves working closely with cross-functional teams, think of examples where you've successfully collaborated with others. Be ready to discuss how you manage multiple priorities and ensure timely delivery while maintaining quality.
✨Be Ready for Scientific Discussions
As a Principal Medical Writer, you'll need to lead scientific discussions confidently. Prepare to talk about how you've navigated complex scientific data and translated it into compelling messages. This will show your expertise and ability to communicate effectively.