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- Tasks: Lead exciting digital marketing campaigns to generate qualified leads and enhance our online presence.
- Company: Join Precision for Medicine, a leader in precision medicine focused on rare diseases and oncology.
- Benefits: Enjoy a supportive work environment, flexible hours, and opportunities for professional growth.
- Why this job: Be part of a passionate team making a real impact in the healthcare industry.
- Qualifications: Bring your creativity and 5+ years of digital marketing experience, preferably in biotech or life sciences.
- Other info: We value diversity and are committed to creating an inclusive workplace.
The predicted salary is between 36000 - 60000 £ per year.
Precision for Medicine is a precision medicine CRO. Precision’s uniquely integrated offering enables the science of precision medicine by combining novel clinical trial designs, industry-leading operational and medical experts, advanced biomarker and data analytics solutions, and a real passion for rare diseases and oncology.
The Digital Marketing Senior Specialist will be responsible for building strong, integrated marketing programs using a mix of content marketing, email marketing, and paid/organic digital marketing to drive awareness, demand generation and capture qualified leads. The ideal candidate will have a solid foundation in various digital marketing disciplines, including lead generation, account-based marketing (ABM), search engine marketing (SEM), social media marketing (SMM), email marketing, search engine optimization (SEO), and website optimization.
Essential functions of the job include but are not limited to:
- Support the development of new content and campaigns and implement digital marketing tactics to help generate qualified leads for the business.
- Partner closely with Marketing & Sales to reach account targets, develop integrated campaigns, and deliver programs that drive high-quality MQLs and SQLs.
- Support planning for multi-channel campaigns across paid search, social media, content marketing, and emails for optimal delivery using marketing automation tools (e.g., HubSpot, RollWorks, other lead generation platforms).
- Work closely with the marketing team to build landing pages, ads, emails, and other digital assets to motivate prospects and customers to engage more deeply.
- Collaborate with design and content team members for the development of different elements required by the campaigns.
- Oversee the library of templates for email marketing, landing pages, forms, and other assets, ensuring email best practices, mobile responsiveness and rendering across all clients and devices.
- Deliver marketing analytics to optimize campaign performance and demonstrate ROI across channels.
- Support the implementation of account-based marketing initiatives.
- Optimize CRM and tech stack health and work with IT to resolve any glitches and/or make upgrades (SalesForce, HubSpot and ABM tools).
- Implement robust reporting frameworks to surface actionable leads to the Inside Sales and Sales teams.
Qualifications:
- Bachelor’s degree in a related field and a minimum of 5 years of digital marketing experience with at least 2 years in biotech/life sciences preferred.
- Prior experience with Account Based Marketing (ABM).
- Previous experience in lead nurturing, marketing automation, and web analytics.
- Strong knowledge of and experience with advertising platforms, such as LinkedIn, Google Ads, or AdRoll.
- Advanced knowledge of marketing tools (e.g., HubSpot, Google Analytics, SEMrush, RollWorks, Demandbase, LinkedIn Sales Navigator, Salesforce).
Skills:
- Proven leadership skills and ability to manage large complex projects or functional areas.
- Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Proficient in digital marketing, including SEO/SEM, PPC, ABM, lead scoring, nurturing programs, list management, segmentation, and persona targeting.
- Strong verbal, written, knowledge management/file organization, and project management skills.
- Self-motivated with a drive for continuous learning and improvement.
We are a people-focused CRO with a supportive and collaborative environment which promotes work-life balance and encourages team development. We strive to ensure employees feel appreciated for the contributions they make every single day.
Digital Marketing Senior Specialist employer: Precision For Medicine
Contact Detail:
Precision For Medicine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Senior Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in the biotech and life sciences sectors. This knowledge will help you speak confidently about industry-specific strategies during interviews.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience in B2B and account-based marketing. Attend relevant webinars or industry events to make connections that could lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past successful campaigns you've managed. Be ready to discuss how you measured ROI and optimised performance, as this is crucial for the role.
✨Tip Number 4
Demonstrate your proficiency with marketing tools like HubSpot and Salesforce by discussing specific features you've used to enhance campaign performance. This will highlight your hands-on experience and technical expertise.
We think you need these skills to ace Digital Marketing Senior Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in B2B and the biotech/life sciences sectors. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of precision medicine. Mention specific campaigns you've executed and the results achieved to illustrate your capabilities.
Showcase Your Skills: In your application, emphasise your proficiency with marketing tools like HubSpot, Google Analytics, and Salesforce. Provide examples of how you've used these tools to drive successful marketing initiatives.
Highlight Collaborative Experience: Since the role involves working closely with sales and marketing teams, include examples of past collaborations. Describe how you contributed to integrated campaigns and the impact they had on lead generation.
How to prepare for a job interview at Precision For Medicine
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your experience in various digital marketing disciplines, especially those mentioned in the job description like SEO, SEM, and ABM. Prepare specific examples of successful campaigns you've executed and the results they achieved.
✨Demonstrate Analytical Skills
Be ready to discuss how you've used data analytics to optimise marketing campaigns. Bring examples of how you've measured ROI and adjusted strategies based on performance metrics, as this role requires a blend of analytical prowess and creative flair.
✨Prepare for Collaboration Questions
Since the role involves working closely with sales and marketing teams, think of instances where you've successfully collaborated across departments. Be prepared to discuss how you manage cross-functional projects and ensure alignment with commercial goals.
✨Familiarise Yourself with Tools
Brush up on the marketing tools mentioned in the job description, such as HubSpot and Salesforce. If you have experience with these platforms, be ready to discuss how you've used them to enhance campaign performance and lead generation.
