At a Glance
- Tasks: Create impactful promotional content that drives brand messaging and meets client goals.
- Company: Join a leading medical communications agency focused on innovation and collaboration.
- Benefits: Flexible remote work, competitive salary, and opportunities for professional growth.
- Other info: Be part of a dynamic team with a commitment to excellence and continuous learning.
- Why this job: Make a difference in healthcare by crafting compelling narratives that resonate with audiences.
- Qualifications: PhD in a scientific field and 6+ years of medical writing experience required.
The predicted salary is between 60000 - 80000 £ per year.
Precision AQ is growing! We are seeking an exceptional Principal Medical Writer (PMW) to join our Brand & Promotion team in the UK. The PMW plays a pivotal role in the development of high‑quality, evidence‑based promotional content that meets client strategic objectives, aligns with brand messaging, and adheres strictly to the ABPI Code of Practice.
This role requires someone with extensive experience in creating promotional assets across multiple channels, including promotional campaigns, detail aids, leave pieces, branded and unbranded emails, digital assets, and promotional congress materials. Working with a Senior Scientific Director (SrScD) / Scientific Director (ScD), the Principal Medical Writer (PMW) leads content development across assigned brands, collaborates closely with cross‑functional partners, and serves as a trusted client‑facing scientific expert. They also contribute to process excellence, content quality oversight, and strategic insight within the brand team.
Key Responsibilities- Content Development – Promotional Focus
Produces high‑quality promotional content that is scientifically robust, strategically aligned, and brand consistent. Develops and refines copy for a range of promotional deliverables, including:
- Promotional campaigns
- Brand narratives
- Detail aids (digital and print)
- Leave pieces
- Promotional emails
- Congress materials (e.g., symposia content, promotional booths, visual messaging)
- Claims support materials
- Interactive and digital promotional tools
Applies a strong understanding of the ABPI Code of Practice and ensures all materials meet compliance requirements. Interprets complex scientific data and translates it into clear, credible, and compelling promotional messages. Conducts targeted literature searches to identify data that strengthen brand messaging, claims, and promotional narratives. Develops multiple rounds of content with precision, including annotations, references, claims support, and ABPI‑compliant substantiation. Incorporates internal and client feedback effectively, producing final deliverables that reviewers can trust and progress with confidence. Ensures brand story arcs and promotional strategy are reflected across all materials.
Internal and External Collaboration- Collaborates closely with Account, Editorial, Creative, Digital, and Client Services teams to ensure timely, cohesive delivery.
- Manages multiple priorities efficiently, delivering work within allocated budgeted hours and communicating proactively around timelines.
- Partners effectively with SrScD/ScD, Account Directors, and clients to align on brand objectives, data requirements, and communication strategy.
- Leads scientific discussions with clients and external experts in calls, meetings, and medical‑legal‑regulatory (MLR) review sessions.
- Acts as the scientific lead for assigned brand projects, ensuring clarity in communication and alignment across functions.
- Navigates and leads the MLR process confidently, providing scientific justification for claims, responding to review queries, and guiding internal teams on required changes.
- Leads assigned brand‑promotion projects from a scientific perspective, ensuring excellence in delivery from concept through to finalisation.
- Provides mentorship and first‑pass review support for junior writers.
- Works with the SrScD/ScD to enhance processes, improve team efficiency, and uphold best practices for promotional writing.
- Supports business development activities with scientific input and contributes to pitches as required.
- Stays current with therapeutic landscape developments, regulatory updates, and promotional best practices.
- Completes mandatory training, annual leave planning, and performance evaluations in required systems.
- Adheres to legal and compliance obligations including Data Protection, Information Security, Health & Safety, and ethical business conduct.
- Performs additional duties reasonably assigned within the remit of the role.
- PhD in a scientific discipline.
- Minimum 6 years’ experience in medical writing, ideally within a medical communications agency, with a strong emphasis on pharmaceutical promotional materials.
- Demonstrable expertise in developing promotional assets such as brand campaigns, brand narratives, detail aids, leave pieces, emails, digital promotional content, and congress materials.
- In‑depth understanding and practical application of the ABPI Code of Practice in promotional content.
- Strong proficiency in Microsoft Office (Word®, PowerPoint®, Excel®), Adobe Acrobat®, and reference‑management tools (e.g., EndNote®).
- Experienced with literature databases (e.g., PubMed).
- Ability to master new therapeutic areas quickly and communicate clearly and persuasively.
- Consistent and effective use of internal communication tools (e.g., Teams).
- Willingness to travel occasionally for client meetings and live events.
Principal Medical Writer, Brand & Promotion in London employer: Precision AQ
At Precision AQ, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to excel in their roles. As a Principal Medical Writer in the UK, you will benefit from a supportive environment that encourages professional growth through mentorship and continuous learning opportunities, while also enjoying the flexibility of remote work. Join us to make a meaningful impact in the pharmaceutical industry, where your expertise will be valued and your contributions will help shape the future of healthcare communication.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Medical Writer, Brand & Promotion in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on platforms like LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching the company and its projects. Understand their brand messaging and recent campaigns. When you know what they’re about, we can tailor your responses to show you’re the perfect fit for their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers and boost your confidence. We all know that being well-prepared can make a huge difference in how you present yourself.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can leave a lasting impression. It shows your enthusiasm for the role and keeps you on their radar. And remember, apply through our website for the best chance!
We think you need these skills to ace Principal Medical Writer, Brand & Promotion in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Principal Medical Writer role. Highlight your experience in creating promotional content and your understanding of the ABPI Code of Practice. We want to see how your skills align with our needs!
Showcase Your Experience:When detailing your past roles, focus on specific projects where you developed promotional materials. Use examples that demonstrate your ability to interpret complex scientific data and create compelling messages. This will help us see your expertise in action!
Be Clear and Concise:In your written application, clarity is key! Make sure your writing is straightforward and free of jargon. We appreciate a well-structured application that gets straight to the point while showcasing your personality.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Precision AQ
✨Know Your ABPI Code
Make sure you have a solid understanding of the ABPI Code of Practice. This is crucial for the role, so be prepared to discuss how you've applied it in your previous work. Bring examples of promotional materials you've created that adhere to these guidelines.
✨Showcase Your Content Development Skills
Be ready to talk about your experience in developing various promotional assets. Highlight specific projects where you produced high-quality content, and explain how you ensured alignment with brand messaging and strategic objectives.
✨Collaboration is Key
This role involves working closely with cross-functional teams. Prepare to share examples of how you've successfully collaborated with different departments, such as Account, Editorial, and Creative teams, to deliver cohesive projects on time.
✨Stay Current and Be Engaging
Demonstrate your knowledge of the latest trends in the therapeutic landscape and promotional best practices. Show enthusiasm for the industry and be ready to discuss how you keep yourself updated, as well as how you can bring fresh insights to the team.
