Senior Account Executive | London

This is an opportunity to join our team in London.

The ideal candidate

You are an experienced PR professional with around 2+ years of experience. You are a fantastic storyteller and are able to express and sell your ideas clearly and eloquently. You are engaged with the world around you and utilise your knowledge to craft PR stories that land. You have a growing professional network of journalists, content creators, KOLs, PRs and brands and understand how to create PR opportunities by leveraging trends and cultural moments. You are a highly organised and motivated team player, who can balance working independently with asking for help. You are proactive, creative, and a natural at thinking outside the box to deliver results.

Your tasks include the following:

Day-to-day tasks

• Helping in the organisation of press functions and press trips, and attend where required by your Account Director.
• Drafting engaging, creative and accurate press releases for clients.
• Daily pitching for clients to relevant media, securing quality coverage according to the PR strategy.
• Seeking out news angles and selling into media to generate favourable news coverage.
• Pitching interview and profiling opportunities with relevant client spokespeople.
• Growing your media contacts and setting up regular meetings with relevant press, content creators, KOLs and brands to bring new contacts to our network.
• Working under the direction of the Account Manager and Account Director to implement PR strategy for each client.
• Helping with projects such as newsletters, regional press functions, etc., as required.

Campaigns

• Participating in brainstorms and assisting with independent research to contribute ideas and information for individual client campaigns.
• Researching any third-party information on behalf of clients.
• Supporting in the planning of impactful PR campaigns.
• Participating in creative sessions for partnerships and campaign ideas, and implementation of these projects as directed by the management.

Other

• Working with Account Executives and Graduate Interns to ensure all press coverage is monitored and shared with clients.
• Updating client reports and assisting in the delivery of such reports.
• Working with Account Executives and Graduate Interns to monitor and pitch forward features.
• Contributing to PRCO Group social channels.
• Liaison with our global offices as required.

Requirements

• 2 – 3 years of experience working in-house or in an agency.
• Experience with promoting brands in the travel or luxury sectors.
• Excellent written and verbal communication skills.

#J-18808-Ljbffr