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- Tasks: Lead marketing strategies for diverse retail destinations and engage with local communities.
- Company: Praxis Group, a growing retail portfolio with ambitious goals.
- Benefits: Leadership role with autonomy, direct impact on community engagement and asset performance.
- Why this job: Blend creativity and commercial strategy to shape vibrant shopping experiences.
- Qualifications: Experience in retail marketing, strong leadership, and strategic thinking skills.
- Other info: Opportunity to influence marketing across a dynamic portfolio.
The predicted salary is between 43200 - 72000 £ per year.
Lead Marketing Across a Growing Retail Portfolio. The Praxis Group is looking for a Head of Marketing to lead the creative and commercial direction of their shopping centre portfolio across the UK. This is an opportunity to shape how destinations show up in their communities, from regional leisure schemes to council-backed shopping centres, ensuring each asset has a clear voice, purposeful programming and measurable impact. Marketing within Praxis sits at the heart of asset performance. It’s not just about campaigns, it’s about positioning, storytelling, tenant engagement and driving value across diverse places with distinct audiences.
What You’ll Be Doing
- Craft and deliver annual marketing strategies tailored to each destination
- Create programming that connects with communities and supports retailers
- Bring energy and clarity to assets with varied budgets and objectives
- Work closely with Asset Management to align marketing with commercial strategy
- Lead, inspire and develop the marketing team
- Be present when on-site, understanding each scheme’s personality, challenges and opportunities
- Report performance confidently and shape future direction
- Understand retail destinations and what makes them thrive
- Can balance creativity with commercial discipline
- Is equally comfortable building strategy and rolling up their sleeves
- Knows how to stretch budgets and unlock partnership value
- Feels confident presenting to senior stakeholders and Local Authorities
- Wants to shape, build and elevate a portfolio-wide function
Why Praxis?
- A growing retail portfolio with ambition
- The chance to structure and influence marketing across a growing portfolio
- Direct impact on asset performance and community engagement
- A leadership role with visibility and autonomy
If you’re excited by the idea of blending placemaking, commercial performance and creative thinking, all wrapped in a bow of shopping centres & retail property, then this could be your next move. Apply to this listing or reach out to alec@andersenjames.com
Head of Marketing in Manchester employer: Praxis Group
Contact Detail:
Praxis Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show up and shine! If you get the chance to attend any open days or networking events at Praxis or similar companies, make sure you’re there. It’s a great way to showcase your personality and passion for marketing in person.
✨Tip Number 3
Be ready to talk strategy! When you land an interview, come prepared with ideas on how you’d approach marketing for their shopping centres. Show them you understand the balance between creativity and commercial discipline – that’s what they’re after!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and making a difference in the retail landscape.
We think you need these skills to ace Head of Marketing in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Marketing role. Highlight your experience in leading marketing strategies and how you've successfully engaged communities in previous roles. We want to see how you can bring energy and clarity to our diverse portfolio!
Showcase Your Creativity: Don’t just list your skills; show us how you’ve used creativity to drive commercial success. Share examples of campaigns or programming that connected with audiences and supported retailers. We love seeing innovative ideas that have made a measurable impact!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can inspire and lead a team, so don’t be afraid to share your passion for marketing and retail destinations. Authenticity goes a long way in making a memorable impression!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Praxis Group
✨Know Your Audience
Before the interview, research Praxis Group and their shopping centre portfolio. Understand their community engagement strategies and how they position their assets. This will help you tailor your responses to show that you’re aligned with their vision.
✨Showcase Your Creativity
Prepare examples of past marketing strategies you've crafted that successfully connected with diverse audiences. Be ready to discuss how you balanced creativity with commercial discipline, as this role requires both innovative thinking and practical execution.
✨Demonstrate Leadership Skills
Think of specific instances where you’ve led a team or project. Highlight how you inspired and developed your team members, and be prepared to discuss how you would bring energy and clarity to the marketing team at Praxis.
✨Engage with Performance Metrics
Be ready to talk about how you measure the success of marketing campaigns. Discuss your experience in reporting performance and shaping future strategies based on data, as this is crucial for driving asset performance in retail destinations.