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For Companies At a Glance
- Tasks: Lead marketing strategies for shopping centres, connecting communities and supporting retailers.
- Company: Praxis Group, a growing retail portfolio with ambitious goals.
- Benefits: Leadership role with visibility, autonomy, and direct impact on community engagement.
- Why this job: Blend creativity and commercial performance in a dynamic retail environment.
- Qualifications: Experience in retail marketing, strong leadership, and strategic thinking skills.
- Other info: Opportunity to shape and elevate a diverse portfolio across the UK.
The predicted salary is between 43200 - 72000 £ per year.
Shape Places. Drive Performance. Build Something Meaningful. The Praxis Group is looking for a Head of Marketing to lead the creative and commercial direction of their shopping centre portfolio across the UK. This is an opportunity to shape how destinations show up in their communities, from regional leisure schemes to council-backed shopping centres, ensuring each asset has a clear voice, purposeful programming and measurable impact.
Marketing within Praxis sits at the heart of asset performance. It’s not just about campaigns, it’s about positioning, storytelling, tenant engagement and driving value across diverse places with distinct audiences.
What You’ll Be Doing
- Craft and deliver annual marketing strategies tailored to each destination
- Create programming that connects with communities and supports retailers
- Bring energy and clarity to assets with varied budgets and objectives
- Work closely with Asset Management to align marketing with commercial strategy
- Lead, inspire and develop the marketing team
- Be present when on-site, understanding each scheme’s personality, challenges and opportunities
- Report performance confidently and shape future direction
- Understand retail destinations and what makes them thrive
- Balance creativity with commercial discipline
- Be comfortable building strategy and rolling up their sleeves
- Know how to stretch budgets and unlock partnership value
- Feel confident presenting to senior stakeholders and Local Authorities
- Want to shape, build and elevate a portfolio-wide function
Why Praxis?
- A growing retail portfolio with ambition
- The chance to structure and influence marketing across a growing portfolio
- Direct impact on asset performance and community engagement
- A leadership role with visibility and autonomy
If you’re excited by the idea of blending placemaking, commercial performance and creative thinking, all wrapped in a bow of shopping centres & retail property, then this could be your next move.
Apply to this listing or reach out to alec@andersenjames.com
Head of Marketing employer: Praxis Group
Contact Detail:
Praxis Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion! When you get the chance to chat with potential employers, make sure to express your enthusiasm for the role and the company. Share your ideas on how you could shape their marketing strategies and engage with communities. Let them see that you’re not just looking for any job, but this job!
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing efforts. Think about how you can bring energy and clarity to their assets. Be ready to discuss specific examples of how you’ve driven performance in past roles and how you can do the same for them.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged. So, take that extra step and let us know you’re serious about joining the team!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Passion for Places: When you're crafting your application, let your enthusiasm for shaping communities shine through. We want to see how you connect with the idea of making destinations come alive and how your past experiences align with this vision.
Tailor Your Strategy: Just like we tailor marketing strategies for different destinations, make sure your application reflects an understanding of the unique challenges and opportunities in retail marketing. Highlight specific examples where you've successfully adapted your approach to meet diverse needs.
Be Clear and Confident: Your written application should be as clear and confident as you would be in a presentation. Use straightforward language to convey your ideas and ensure that your achievements are easy to understand. We love a good story, so don’t shy away from sharing your journey!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team at Praxis!
How to prepare for a job interview at Praxis Group
✨Know Your Audience
Before the interview, research the specific shopping centres and communities that Praxis Group operates in. Understand their unique challenges and opportunities. This will help you tailor your responses and demonstrate how your marketing strategies can resonate with diverse audiences.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've led that successfully engaged communities and drove performance. Be ready to discuss how you balanced creativity with commercial discipline, as this role requires a blend of both to elevate the portfolio's function.
✨Be Data-Driven
Familiarise yourself with key performance indicators relevant to retail destinations. Be prepared to discuss how you’ve used data to inform your marketing strategies and measure success. This will show that you understand the importance of reporting performance confidently.
✨Engage with Stakeholders
Think about how you would approach presenting to senior stakeholders and Local Authorities. Prepare to discuss your experience in building relationships and unlocking partnership value, as this is crucial for aligning marketing with commercial strategy.