At a Glance
- Tasks: Lead marketing strategy for St. Enoch Centre, driving footfall and customer engagement.
- Company: Join one of Glasgow’s most iconic retail destinations.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on creativity and innovation.
- Why this job: Make a real impact in a vibrant shopping centre and enhance visitor experiences.
- Qualifications: 5+ years in retail marketing with strong project management skills.
The predicted salary is between 40000 - 50000 € per year.
If you’re an experienced Marketing Manager with a background in shopping centres and are looking to make a real impact, this is a fantastic opportunity to play a key role at one of Glasgow’s most iconic retail destinations. We’re looking for a commercially driven and creative marketing professional to lead the strategy for St. Enoch Centre, driving footfall, enhancing customer engagement, and ultimately contributing to the centre’s overall performance and growth.
The Marketing Manager is responsible for developing and delivering the marketing strategy for the centre, driving footfall, customer engagement, and commercial performance. This is a key role responsible for managing and delivering all marketing activity for St. Enoch, including brand campaigns, digital and social media, events and activations, and performance reporting. It requires a strategic thinker who can also lead day-to-day delivery across multiple projects, ensuring all activity enhances the centre’s brand and contributes to overall commercial success.
Acting as the primary marketing contact for tenants, brand partners, and internal stakeholders, the Marketing Manager will create impactful campaigns, coordinate centre-wide promotions, and deliver engaging on-site experiences. The role also plays an important part in strengthening tenant relationships, supporting leasing objectives, and identifying commercial opportunities through partnerships and sponsorships. This position is central to enhancing customer engagement, improving the visitor experience, and positioning the centre as a leading retail and leisure destination, while delivering measurable outcomes that support long-term asset value.
Requirements, skills and qualifications:
- Must have a strong background in retail, leisure, or destination marketing, with proven experience delivering marketing activity within a shopping centre environment.
- Minimum 5 years’ experience in a multi-channel marketing role, ideally with both digital and traditional campaign management exposure.
- Strong communication, relationship building and stakeholder management skills.
- Proven experience managing multiple projects simultaneously in a fast-paced environment.
- Highly organised, proactive and able to work autonomously with good attention to detail.
- Experience working with agencies (creative, media, digital or social).
- Understanding of consumer behaviour, brand marketing and digital trends.
- Commercially aware, with the ability to link marketing activity to business performance.
- Working knowledge of own Health and Safety responsibilities.
- Experience with COSHH.
Personal attributes:
- Professional, personable, and approachable, creating a strong and positive impression.
- Proactive and solutions-focused, using initiative to resolve issues and drive improvements.
- Highly organised, with strong time management and ability to prioritise effectively.
- Collaborative team player, building strong relationships across all levels.
- Reliable, accountable, and takes full ownership of outcomes.
- Strong communicator with the ability to influence and engage senior stakeholders.
- Adaptable and resilient, thriving in a fast-paced, evolving environment.
- Flexible and committed, willing to work outside standard hours when required.
- Professional pride in role and personal presentation.
Main Duties:
- Develop and implement the annual marketing strategy aligned to commercial objectives.
- Plan and deliver integrated campaigns to drive footfall, dwell time, and spend.
- Continuously review and adapt strategy based on performance and market trends.
Marketing Manager employer: Praxis Facilities Management
At St. Enoch Centre, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture. Our Marketing Manager role offers the chance to make a significant impact in one of Glasgow's premier retail destinations, with ample opportunities for professional growth and development. We value creativity and innovation, providing our team with the resources and support needed to thrive while enjoying a dynamic environment that celebrates success and encourages meaningful contributions.
Contact Detail:
Praxis Facilities Management Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Network Like a Pro
Get out there and connect with people in the industry! Attend marketing events, workshops, or even casual meet-ups. You never know who might have a lead on your dream job at St. Enoch Centre.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience in retail and leisure marketing. Share specific examples of campaigns you've led that drove footfall and engagement – numbers speak volumes!
✨Be Proactive
Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like St. Enoch Centre, and express your interest. A well-timed email can set you apart from the crowd!
✨Utilise Our Website
Make sure to check out our website for the latest job postings and resources. We’ve got loads of tips and tools to help you nail that interview and land the Marketing Manager role you’re after!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in retail and shopping centres, and showcase any successful campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can make an impact at St. Enoch Centre. Be creative and let your personality come through!
Showcase Your Achievements:When detailing your experience, focus on measurable outcomes. Did you increase footfall or enhance customer engagement in previous roles? We love numbers, so don’t shy away from sharing your successes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Praxis Facilities Management
✨Know Your Audience
Before the interview, research St. Enoch Centre and its target audience. Understand their customer demographics and what drives footfall. This will help you tailor your responses to show how your marketing strategies can enhance customer engagement.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your success in multi-channel marketing, especially within shopping centres. Highlight campaigns you've led, focusing on measurable outcomes that contributed to commercial performance.
✨Be Ready to Discuss Trends
Stay updated on current digital and traditional marketing trends relevant to retail and leisure. Be prepared to discuss how these trends can be leveraged at St. Enoch Centre to drive footfall and improve the visitor experience.
✨Demonstrate Relationship Building Skills
Since the role involves managing relationships with tenants and stakeholders, think of examples where you've successfully built partnerships or resolved conflicts. This will showcase your interpersonal skills and ability to collaborate effectively.
