Retail Marketing Manager in Glasgow

If you’re an experienced Marketing Manager with a background in shopping centres and are looking to make a real impact, this is a fantastic opportunity to play a key role at one of Glasgow’s most iconic retail destinations. We’re looking for a commercially driven and creative marketing professional to lead the strategy for St. Enoch Centre, driving footfall, enhancing customer engagement, and ultimately contributing to the centre’s overall performance and growth.

The Marketing Manager is responsible for developing and delivering the marketing strategy for the centre, driving footfall, customer engagement, and commercial performance. This is a key role responsible for managing and delivering all marketing activity for St. Enoch, including brand campaigns, digital and social media, events and activations, and performance reporting. It requires a strategic thinker who can also lead day-to-day delivery across multiple projects, ensuring all activity enhances the centre’s brand and contributes to overall commercial success.

Acting as the primary marketing contact for tenants, brand partners, and internal stakeholders, the Marketing Manager will create impactful campaigns, coordinate centre-wide promotions, and deliver engaging on-site experiences. The role also plays an important part in strengthening tenant relationships, supporting leasing objectives, and identifying commercial opportunities through partnerships and sponsorships. This position is central to enhancing customer engagement, improving the visitor experience, and positioning the centre as a leading retail and leisure destination, while delivering measurable outcomes that support long-term asset value.

Requirements, skills and qualifications:

• Must have a strong background in retail, leisure, or destination marketing, with proven experience delivering marketing activity within a shopping centre environment.
• Minimum 5 years’ experience in a multi-channel marketing role, ideally with both digital and traditional campaign management exposure.
• Strong communication, relationship building and stakeholder management skills.
• Proven experience managing multiple projects simultaneously in a fast-paced environment.
• Highly organised, proactive and able to work autonomously with good attention to detail.
• Experience working with agencies (creative, media, digital or social).
• Understanding of consumer behaviour, brand marketing and digital trends.
• Commercially aware, with the ability to link marketing activity to business performance.
• Working knowledge of own Health and Safety responsibilities.
• Experience with COSHH.

Personal attributes:

• Professional, personable, and approachable, creating a strong and positive impression.
• Proactive and solutions-focused, using initiative to resolve issues and drive improvements.
• Highly organised, with strong time management and ability to prioritise effectively.
• Collaborative team player, building strong relationships across all levels.
• Reliable, accountable, and takes full ownership of outcomes.
• Strong communicator with the ability to influence and engage senior stakeholders.
• Adaptable and resilient, thriving in a fast-paced, evolving environment.
• Flexible and committed, willing to work outside standard hours when required.
• Professional pride in role and personal presentation.

Main Duties:

• Develop and implement the annual marketing strategy aligned to commercial objectives.
• Plan and deliver integrated campaigns to drive footfall, dwell time, and spend.
• Continuously review and adapt strategy based on performance and market trends.

Brand & Positioning

• Maintain and evolve the centre’s brand identity and positioning.
• Ensure consistency across all marketing channels and on-site communications.
• Monitor competitor activity and identify opportunities to differentiate.

Campaigns & Content

• Lead the creation and execution of seasonal and tactical campaigns.
• Manage creative development, media planning, and content production.
• Oversee digital channels including website, social media, and email marketing.

Events

• Develop and deliver an engaging events calendar to attract visitors.
• Manage experiential marketing, partnerships, and community initiatives.
• Ensure all activations support commercial objectives and brand values.

Tenant Engagement

• Build and manage strong day to day relationships with tenants, acting as the key marketing contact.
• Plan, develop and deliver joint tenant marketing campaigns across on- and offline channels.
• Coordinate and amplify tenant promotions, openings, and campaigns.

PR & Communications

• Working with the PR agency, manage PR activity including press releases, media relations, and local outreach.
• Protect and enhance the centre’s reputation through proactive communications.
• Support crisis communications where required.
• Support the leasing team by developing high-quality marketing materials and presentations to attract and secure new tenants.
• Working with commercialisation colleagues, identify and deliver revenue opportunities through sponsorships, brand partnerships, and media sales.

Performance & Reporting

• Track and analyse KPIs including footfall, engagement, and campaign ROI.
• Use data to inform decision-making and optimise performance.
• Provide reporting, insights and analysis to support strategic planning, campaign optimisation and inform decision-making.
• Evaluate effectiveness of all marketing activity, highlighting trends, risks and opportunities.

Stakeholder Management

• Collaborate with internal teams including operations, facilities, and asset management.
• Manage external agencies and suppliers to deliver high-quality output.
• Align local marketing activity with any wider portfolio or group strategy.
• Work with key city centre stakeholders to align marketing activity, support joint campaigns, and enhance the centre’s role within the wider city retail and leisure offer.

Health and Safety

• To take responsibility for the implementation of HASAWA.
• To keep up to date with developments in legislation and their impact on your role, that of the team and properties.

Communication

• To liaise with statutory and corporate bodies adhering to regulations and guidance.
• To operate and deliver within the law.
• Comply with the Data Protection Act.
• Ensure events and associated contractors adhere to company health and safety policies.
• To assess and approve all risk assessments and insurances for any activities or events under company or third party instruction.

Budgetary control

• Manage the marketing budget effectively, reporting against KPIs and ensuring strong return on investment.
• Maintain strong commercial awareness, industry knowledge and competitor analysis.
• Allocate spend across campaigns, events, and channels strategically.
• Operate and comply within Praxis financial policy and procedures.
• Oversee supplier performance and support contract tendering and financial control.

Highly competitive salary DOE. Discretionary bonus scheme. 25 days holiday per year plus bank holidays. Employee Assistance Programme. Company pension scheme. Cycle to work scheme. Please note this role is based on-site at St Enoch in Glasgow.