At a Glance
- Tasks: Lead marketing strategy, drive customer engagement, and manage impactful campaigns.
- Company: Dynamic retail centre in Glasgow with a focus on innovation and collaboration.
- Benefits: Competitive salary, career growth opportunities, and a vibrant work environment.
- Other info: Fast-paced environment with opportunities to build relationships and enhance customer experiences.
- Why this job: Shape the future of a leading retail destination and make a real impact.
- Qualifications: 5+ years in multi-channel marketing, strong communication, and project management skills.
The predicted salary is between 40000 - 50000 € per year.
The Marketing Manager is responsible for developing and delivering the marketing strategy for the centre, driving footfall, customer engagement, and commercial performance. This is a key role responsible for managing and delivering all marketing activity for St. Enoch, including brand campaigns, digital and social media, events and activations, and performance reporting. It requires a strategic thinker who can also lead day‑to‑day delivery across multiple projects, ensuring all activity enhances the centre’s brand and contributes to overall commercial success.
Acting as the primary marketing contact for tenants, brand partners, and internal stakeholders, the Marketing Manager will create impactful campaigns, coordinate centre‑wide promotions, and deliver engaging on‑site experiences. The role also plays an important part in strengthening tenant relationships, supporting leasing objectives, and identifying commercial opportunities through partnerships and sponsorships. This position is central to enhancing customer engagement, improving the visitor experience, and positioning the centre as a leading retail and leisure destination, while delivering measurable outcomes that support long‑term asset value.
Requirements, skills and qualifications:
- Must have a strong background in retail, leisure, or destination marketing, with proven experience delivering marketing activity within a shopping centre environment.
- Minimum 5 years’ experience in a multi‑channel marketing role, ideally with both digital and traditional campaign management exposure.
- Strong communication, relationship building and stakeholder management skills.
- Proven experience managing multiple projects simultaneously in a fast‑paced environment.
- Highly organised, proactive and able to work autonomously with good attention to detail.
- Experience working with agencies (creative, media, digital or social).
- Understanding of consumer behaviour, brand marketing and digital trends.
- Commercially aware, with the ability to link marketing activity to business performance.
- To have a working knowledge of own Health and Safety responsibilities.
- Experience with COSHH.
Personal attributes:
- Professional, personable, and approachable, creating a strong and positive impression.
- Proactive and solutions‑focused, using initiative to resolve issues and drive improvements.
- Highly organised, with strong time management and ability to prioritise effectively.
- Collaborative team player, building strong relationships across all levels.
- Reliable, accountable, and takes full ownership of outcomes.
- Strong communicator with the ability to influence and engage senior stakeholders.
- Adaptable and resilient, thriving in a fast‑paced, evolving environment.
- Flexible and committed, willing to work outside standard hours when required.
- Professional pride in role and personal presentation.
Main Duties: Marketing Strategy
Marketing Manager employer: Praxis Capital Limited
As a Marketing Manager at St. Enoch in Glasgow, you will join a dynamic team that values creativity and collaboration, fostering a vibrant work culture where your ideas can flourish. The company offers competitive benefits, opportunities for professional growth, and the chance to make a significant impact on the centre's brand and commercial success. With a focus on employee development and a commitment to enhancing customer engagement, St. Enoch is an excellent employer for those seeking meaningful and rewarding employment in the retail and leisure sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend marketing events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use visuals, data, and testimonials to demonstrate your impact. This will not only impress potential employers but also give you confidence when discussing your experience.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Think about how your experience aligns with their goals and be ready to share specific examples of your past successes. This shows you’re genuinely interested and can hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented individuals like you. Plus, it’s a great way to ensure your application gets seen by the right people. So, what are you waiting for? Get applying!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in retail and leisure marketing, and showcase any successful campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can contribute to enhancing customer engagement at St. Enoch. Be genuine and let your personality come through.
Showcase Your Project Management Skills:Since this role involves managing multiple projects, make sure to highlight your organisational skills and any relevant experience. We love seeing examples of how you've successfully juggled various tasks in a fast-paced environment.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Praxis Capital Limited
✨Know Your Marketing Stuff
Make sure you brush up on the latest trends in retail and leisure marketing. Be ready to discuss your past campaigns and how they drove engagement and footfall. Show them you understand both digital and traditional marketing channels.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple projects at once. Highlight your organisational skills and how you prioritise tasks in a fast-paced environment. They’ll want to see that you can juggle various responsibilities without dropping the ball.
✨Build Relationships Like a Pro
Since this role involves working with tenants and stakeholders, be ready to talk about your relationship-building strategies. Share specific instances where you’ve strengthened partnerships or improved communication with key players in your previous roles.
✨Be Ready to Discuss Commercial Impact
They'll want to know how your marketing activities have linked to business performance. Prepare to discuss measurable outcomes from your past campaigns and how they contributed to overall success. This shows you’re not just creative but also commercially savvy.
