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- Tasks: Own and optimise paid ads using data and AI to drive revenue.
- Company: Join Praktika.ai, a dynamic startup revolutionising language learning.
- Benefits: Top-tier salary, equity options, 34 days holiday, and wellness benefits.
- Why this job: Make a real impact in a fast-paced environment with innovative technology.
- Qualifications: 4-7 years in paid ads, strong data skills, and AI tool experience.
- Other info: Collaborate with a small team of innovators and enjoy annual off-sites.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About us: At Praktika.ai we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors. We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars. After raising $30 million in Series‑A funding, we are growing and looking for a Senior Content Manager, Paid Ads (Data + AI Native) to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring. In this fast‑paced environment we like independent self‑staters who can work well in a team as well as unassisted and who enjoy the working environment of an early‑stage startup.
About the role: Mission: Own paid ads creative end to end. Use data and AI to consistently ship, test, and scale high‑performing ads that drive revenue.
- Core Responsibilities
- Creative Strategy: Turn growth goals (CAC, ROAS) into clear creative hypotheses and tests.
- End‑to‑End Execution: Own briefing, production, launch, and iteration of paid creatives. Manage freelancers, creators, agencies, and AI tools. Maintain high creative velocity.
- Performance & Optimization: Analyze creative performance at a granular level (hook, message, format). Kill losers fast, scale winners aggressively. Own CTR, CVR, CPA/CAC, creative ROAS.
- AI‑Driven Production: Use AI for ideation, scripting, copy, variants, and localization. Build repeatable AI workflows to increase output and speed.
- Testing & Learning: Run a structured creative testing framework. Document learnings and turn them into playbooks.
- Cross‑Functional Work: Partner with growth, product, brand, and data teams. Feed performance insights back into strategy and product.
What we are looking for from you: Requirements: 4–7 years in paid ads creative or growth for mobile apps. Proven performance‑driven mindset. Strong data literacy. Hands‑on AI tools usage, experience with automating pipelines using AI. High ownership, low ego. Ready for hard work.
Why should you join Praktika: We expect dedication and hard work—but we also believe in rewarding it. Our compensation reflects the effort and results you bring to the table.
- Top‑tier salary to match your top‑tier skills
- Equity that grows with your impact: Equity growth via stock options
- 26 days holidays plus bank holidays (34 days per year)
- Yearly off‑sites: Last year was in Dubai!
- Health and wellness benefits to support your overall well‑being through Safetywing
- Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools
- Annual educational budget of up to $1,000
Interview Process: We will provide you with feedback throughout the interview process. Join Praktika and lead the charge in driving exponential growth and innovation. Apply now to be part of a team that is redefining language learning for millions of users worldwide.
Senior Content Manager, Paid Ads (Data + AI Native) employer: Praktika
Contact Detail:
Praktika Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Content Manager, Paid Ads (Data + AI Native)
✨Tip Number 1
Get to know the company inside out! Research Praktika.ai's mission, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of their innovative team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to paid ads and AI tools. Think about how your past experiences align with the role's requirements, especially around data-driven decision-making and creative strategy.
✨Tip Number 4
Don’t forget to showcase your creativity! Bring examples of your previous work, especially any successful ad campaigns you've managed. This will demonstrate your hands-on experience and performance-driven mindset that Praktika.ai is looking for.
We think you need these skills to ace Senior Content Manager, Paid Ads (Data + AI Native)
Some tips for your application 🫡
Show Your Creative Side: When applying, make sure to showcase your creative flair! We want to see how you can turn growth goals into engaging ad concepts. Share examples of your past work that highlight your ability to think outside the box.
Data is Key: Since we’re all about data-driven decisions, don’t forget to mention your experience with analytics. Highlight how you've used data to optimise ad performance in previous roles. Numbers speak volumes!
Tailor Your Application: Make your application stand out by tailoring it to our mission and values. Show us how your skills align with what we’re doing at Praktika.ai. A personalised touch goes a long way!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team. Let’s get started on this journey together!
How to prepare for a job interview at Praktika
✨Know Your Numbers
Before the interview, brush up on key metrics related to paid ads like CAC, ROAS, CTR, and CVR. Be ready to discuss how you've used these metrics in past roles to drive performance. This shows you understand the data-driven nature of the role.
✨Showcase Your Creative Process
Prepare to talk about your creative strategy for ad campaigns. Bring examples of past work where you turned growth goals into successful ad creatives. Highlight your ability to manage freelancers and tools, as this is crucial for the role.
✨Emphasise AI Experience
Since the role involves using AI for ad production, be sure to discuss any hands-on experience you have with AI tools. Share specific examples of how you've automated processes or improved workflows using AI, as this will resonate well with their mission.
✨Be Ready to Collaborate
Praktika.ai values cross-functional teamwork, so prepare to discuss how you've partnered with other teams in the past. Think of examples where your insights helped shape strategy or product decisions, showcasing your collaborative spirit.
