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- Tasks: Lead content strategy and execution for organic growth across social platforms.
- Company: Join Praktika, a dynamic startup revolutionising language learning with AI.
- Benefits: Competitive salary, innovative work environment, and opportunities for personal growth.
- Why this job: Be at the forefront of AI-driven education and make a global impact.
- Qualifications: 3-5 years in organic social content with a data-driven mindset.
- Other info: Collaborative team of innovators ready to push boundaries in learning.
The predicted salary is between 36000 - 60000 £ per year.
At Praktika we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors. We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars. After raising $30 million in Series-A funding, we are growing and looking for a Senior Content Manager to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring. In this fast-paced environment we like independent self-starters who can work well in a team as well as unassisted and who enjoy the working environment of an early-stage startup.
- Content Strategy: Turn organic growth goals (reach, engagement, virality) into clear content hypotheses and tests. Identify platform-specific opportunities and trending formats across social channels.
- End-to-End Execution: Own ideation, production, publishing, and iteration of organic content (both branded and organic). Manage creators, UGC contributors (at scale), editors, motion designers, and AI tools. Maintain high content velocity and quality across platforms (TikTok, Instagram, YouTube).
- Performance & Optimization: Analyze content performance at a granular level (hook, narrative, format, platform). Kill underperformers fast, double down on viral hits aggressively. Own reach, engagement rate, follower growth, and organic conversion metrics.
- Driven Production: Use AI for ideation, scripting, editing, captions, repurposing, and localization. Build repeatable AI workflows to increase output quality and speed. Leverage AI for trend identification and content personalization.
- Testing & Learning: Run a structured content testing framework across platforms. Document learnings and turn them into repeatable content playbooks. A/B test hooks, formats, CTAs, and posting strategies.
- Cross-Functional Work: Partner with growth, product, community, and brand teams. Feed content insights back into product messaging and positioning. Support paid teams with organic learnings and top-performing concepts.
Requirements: 3–5 years in organic social content or growth for mobile apps/consumer brands in the US. Proven performance-driven mindset with viral content experience in the US as a key region. Strong data literacy and platform analytics expertise. Hands‑on AI tools usage, experience automating content workflows using AI. Deep understanding of platform algorithms and content distribution. High ownership, low ego. Ready for hard work and fast iteration.
Join Praktika and lead the charge in driving exponential growth and innovation. Apply now to be part of a team that is redefining language learning for millions of users worldwide.
Senior Content Manager, Organic (Data + AI Native) employer: Praktika
Contact Detail:
Praktika Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Content Manager, Organic (Data + AI Native)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to demonstrate your content strategy and performance optimisation skills in action.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out to companies you admire, like Praktika, and express your interest. A well-timed email can make all the difference!
✨Tip Number 4
Stay updated on trends! Follow industry news and social media trends to keep your content ideas fresh. This will help you stand out in interviews and show that you're on top of your game.
We think you need these skills to ace Senior Content Manager, Organic (Data + AI Native)
Some tips for your application 🫡
Show Your Passion for Content: When writing your application, let your enthusiasm for content creation shine through! We want to see how you can turn ideas into engaging experiences that resonate with users. Share examples of your past work that highlight your creativity and strategic thinking.
Be Data-Driven: Since we’re all about performance and optimisation, make sure to include any relevant metrics or data from your previous roles. Show us how you've used analytics to drive content decisions and improve engagement. Numbers speak volumes!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect our mission and values. Highlight your experience in organic growth and how it aligns with what we’re doing at Praktika. We love seeing personalised applications!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Praktika
✨Know Your Content Strategy
Before the interview, dive deep into Praktika's content strategy. Familiarise yourself with their approach to organic growth and how they leverage AI in content creation. Be ready to discuss your own experiences with turning growth goals into actionable content strategies.
✨Showcase Your Data Skills
Since the role requires strong data literacy, prepare to talk about specific metrics you've tracked in previous roles. Bring examples of how you've analysed content performance and made data-driven decisions to optimise engagement and reach.
✨Demonstrate Your AI Savvy
Highlight your hands-on experience with AI tools during the interview. Discuss how you've used AI for ideation, scripting, or automating workflows. This will show that you’re not just familiar with the technology but can effectively integrate it into content production.
✨Be Ready for Fast-Paced Questions
Given the startup environment, expect rapid-fire questions about your ability to work independently and in a team. Prepare examples that showcase your adaptability and how you've thrived in fast-paced settings, especially when managing multiple projects simultaneously.
