At a Glance
- Tasks: Lead user acquisition campaigns and optimise performance using data-driven strategies.
- Company: Join Praktika, a fast-growing AI-native education company revolutionising language learning.
- Benefits: Enjoy competitive salary, equity options, 34 days holiday, and a $1,000 annual learning budget.
- Other info: Fully remote role with opportunities for career growth and international collaboration.
- Why this job: Make a real impact in a dynamic environment while working with cutting-edge AI tools.
- Qualifications: 1.5+ years in performance marketing with strong analytical skills and campaign management experience.
The predicted salary is between 59400 - 72600 £ per year.
Praktika is an AI-native education company on a mission to deliver efficient, engaging language learning to billions of people worldwide.
We're bridging the gap between traditional learning apps and human tutors through a fully automated tutorship experience powered by generative AI avatars.
Since launching our mobile apps in 2023, we've grown to over 2 million monthly active users, become one of the world's top-4 learning apps, and recently closed a $30M Series A to accelerate our roadmap.
We're a fully distributed team of ~50 people across 4 continents and 15+ countries, working asynchronously to ship fast and operate at a high bar.
We're hiring a
User Acquisition Manager to help us evolve our web direction at Praktika.
This is a hands‑on role for a performance marketer who enjoys owning campaigns end-to-end: from campaign setup and optimisation to performance analysis and new channel launches.
You'll partner closely with our Creative team, Growth and the web funnel team, and your work will directly shape how learners discover Praktika on the web.
What you'll do
- Manage day-to-day performance and optimisation of web acquisition campaigns across different media sources, making data‑driven decisions on scaling, pausing or restructuring.
- Set up and run experiments across creatives, audiences, signals and campaign setups.
- Analyse campaign and creative performance and turn insights into actionable next steps.
- Support the launch and testing of new channels, campaign types and advertising formats.
- Work closely with the Creative team on creative testing, performance analysis and iteration of new concepts.
- Contribute to web funnel optimisation by bringing UA insights and identifying growth opportunities.
- Use AI tools and automation to streamline reporting, creative analysis, campaign optimisation and other recurring UA workflows.
- Collaborate with advertising partners and account managers to improve performance and support new initiatives.
- Stay current on industry trends, platform updates, privacy changes and emerging AI capabilities in performance marketing.
What we're looking for
We're looking for hands‑on performance marketers who thrive in a fast‑moving environment, bring a growth mindset, and operate with a high degree of agency and autonomy.
- Required
- 1.5+ years of hands‑on User Acquisition / Performance Marketing experience.
- Experience with Google / Microsoft Ads and/or Meta / Tik Tok Ads.
- Experience independently managing paid acquisition campaigns and making day‑to‑day optimisation decisions.
- Strong understanding of campaign optimisation, testing, attribution and core performance metrics.
- Analytical mindset: you understand what drives campaign performance and turn insights into actions.
- Interest in performance creative: you analyse creative performance, spot patterns and suggest new tests.
- Interest in the product side of acquisition: you connect campaign results with landing pages, funnels and offers.
- Strong attention to detail and high execution speed.
- Comfortable using AI and automation tools in day‑to‑day work.
- Upper‑intermediate or advanced English.
- Bonus
- Experience with Pinterest, Snapchat, App Lovin or other channels.
- Experience with web acquisition, subscriptions or international markets.
- How we work
- Mission‑driven
: we're building the #1 language learning app and competing to win.
AI‑native
; AI isn't a feature; it's how we think, build, and scale.
Extreme ownership
; every project has a clear owner who drives it to success.
Less meetings, more outputs
; async first; meetings are a last resort.
Speed & excellence
; move fast without compromising quality.
Truly all‑in
: impactful work, full commitment, real rewards.
Data‑driven
; decisions are based on evidence, not opinion.
User‑obsessed
; if it doesn't improve the learner experience, it doesn't matter.
What we offer
- Equity that grows with your impact (stock options).
- 26 days of holiday plus bank holidays (34 days per year total).
- Annual company off‑site (last year: Dubai).
- Health and wellness benefits via Safety Wing.
- Full AI toolkit access: Claude, Cursor, Codex, and other productivity tools.
- $1,000 annual education and learning budget.
- Fully remote: work from wherever you do your best work.
Why should you join Praktika
We expect dedication and hard work, but we also believe in rewarding it. Our compensation reflects the effort and results you bring to the table.
- Top‑tier salary to match your top‑tier skills
- Equity that grows with your impact: equity growth via stock options
- 26 days holidays plus bank holidays (34 days per year)
• Yearly off‑sites: last year was in Dubai!
- Health and wellness benefits to support your overall well‑being through Safety Wing
- Access to an AI toolkit including Claude, Cursor, Codex and other productivity tools
- Annual educational budget of up to $1,000
Interview process
- Recruiter screen
- Hiring manager interview
- Skills test: UA case study
- Culture fit
- Leadership interview
We will provide you with feedback throughout the interview process.
Join Praktika and help drive the growth of our web platform.
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User Acquisition Manager in London employer: Praktika
At Praktika, we are committed to fostering a dynamic and innovative work culture that empowers our employees to thrive. As a fully remote company based in the UK, we offer top-tier salaries, equity growth opportunities, and a generous holiday allowance, all while supporting your professional development with an annual educational budget. Join our small, passionate team of innovators and be part of a mission that is transforming language learning for millions around the globe.
StudySmarter Expert Advice🤫
We think this is how you could land User Acquisition Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Praktika and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Praktika are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Praktika on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace User Acquisition Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Praktika. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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Demonstrate Your Understanding of Praktika:Show us that you’ve done your homework! In your application, briefly mention what you admire about Praktika’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Praktika
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Praktika will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Praktika, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
