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- Tasks: Coach and manage micro-influencers to create engaging content that drives results.
- Company: Join Praktika, a dynamic startup revolutionising language learning with AI.
- Benefits: Flexible contract role with opportunities for growth in a fast-paced environment.
- Why this job: Be at the forefront of influencer marketing and shape the future of education.
- Qualifications: 1-3 years in influencer marketing and strong social media expertise required.
- Other info: Work with a passionate team of innovators and make a real impact.
The predicted salary is between 36000 - 60000 £ per year.
At Praktika we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors. We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars. After raising $30 million in Series-A funding, we are growing and looking for an Influencer Coach to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring. In this fast-paced environment we like independent self-starters who can work well in a team as well as unassisted and who enjoy the working environment of an early-stage startup.
What we expect you to run:
- Daily Creative Direction: Write 1–3 high-converting video briefs daily for each micro-influencer in your portfolio (20+ creators). Translate product value props and campaign goals into scroll-stopping content concepts. Balance brand consistency with creator authenticity.
- Creator Portfolio Management: Manage and coach 20 micro-influencers to consistently deliver quality content. Set clear performance expectations and hold creators accountable to metrics. Build strong relationships: motivate, guide, and solve creator problems fast. Optimize creator mix based on performance data (engagement, conversion, cost-per-acquisition).
- Talent Sourcing & Onboarding: Continuously source and vet new micro-influencers across platforms (TikTok, Instagram, YouTube). Evaluate creators for brand fit, content quality, engagement authenticity, and growth potential. Onboard new creators efficiently with clear guidelines and success frameworks. Build a waitlist of high-potential creators ready to scale.
- Trend Intelligence: Stay ahead of social media trends across all major platforms daily. Identify emerging formats, sounds, hooks, and narratives before they saturate. Translate trends into actionable briefs that feel native, not forced.
- Quality Control & Approval: Review and approve all creator videos daily before publishing. Provide fast, clear feedback to maintain quality standards and speed.
- AI-Driven Workflow: Use AI tools for brief generation, trend analysis, and performance insights. Build templates and systems that let you scale across 20 creators without bottlenecks. Automate repetitive tasks to focus on strategy and high-leverage coaching.
Requirements:
- 1–3 years in influencer marketing, creator management, or social media content strategy
- Proven experience managing multiple creators simultaneously and driving results
- Deep platform expertise (TikTok, Instagram, YouTube) and obsessive trend awareness
- Strong creative instincts: can write briefs that inspire creators and convert audiences
- Hands‑on AI tools usage for workflow automation and content ideation
- Excellent communication skills: clear feedback, motivational coaching, fast responses
- High organizational skills to manage 20 creators and daily approvals
- Comfortable with high‑volume, fast‑paced work
- High ownership, low ego, creator‑first mentality
What Sets You Apart:
- You scroll TikTok/Instagram for work AND fun, you just "get" what’s happening on platforms
- You can watch a video and immediately know if it’ll perform or flop
- Creators love working with you because you make them better and help them grow
- You’ve personally built or managed creator programs that scaled to meaningful revenue/user acquisition
Join Praktika and lead the charge in driving exponential growth and innovation. Apply now to be part of a team that is redefining language learning for millions of users worldwide.
Influencer Coach (Contract) employer: Praktika
Contact Detail:
Praktika Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Coach (Contract)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with influencers. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in influencer marketing and content strategy. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Praktika, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Stay updated on trends! Follow social media trends closely and be ready to discuss them in interviews. Showing that you’re in tune with the latest happenings can set you apart from other candidates.
We think you need these skills to ace Influencer Coach (Contract)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for influencer marketing and language learning shine through. We want to see that you’re genuinely excited about the role and how you can contribute to our mission at Praktika.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experience in managing creators and driving results. We love seeing how your unique skills align with what we’re looking for, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences are easy to spot. Remember, we’re looking for someone who can communicate effectively!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Praktika
✨Know Your Influencers
Before the interview, research the micro-influencers you might be managing. Understand their content style, audience engagement, and what makes them tick. This will show that you're not just familiar with influencer marketing but also genuinely interested in the creators you'll be working with.
✨Showcase Your Creativity
Prepare to discuss your creative process for writing video briefs. Bring examples of past briefs or campaigns you've worked on that led to successful outcomes. Highlight how you balance brand consistency with creator authenticity, as this is crucial for the role.
✨Stay Trendy
Be ready to talk about current social media trends and how they can be leveraged for effective campaigns. Share your insights on emerging formats or viral content that could fit Praktika's mission. This demonstrates your proactive approach and deep understanding of the platforms.
✨Emphasise Your Coaching Skills
Since you'll be managing multiple creators, highlight your experience in coaching and motivating others. Prepare examples of how you've helped creators improve their content or grow their audience. This will show that you have the right mindset for a creator-first mentality.
