Senior Growth Hacker (Data + AI Native)

At Praktika.ai we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors. We have created a fully automated language tutorship experience powered by generative AI Avatars. After raising $30 million in Series-A funding, we are growing and looking for a Growth Hacker to join us. We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring. In this fast-paced environment we like independent self-starters who can work well in a team as well as unassisted and who enjoy the working environment of an early-stage startup.

The role will include:

• Growth Experimentation: Identify and validate new distribution channels and growth loops outside traditional paid/organic. Own the moonshot pipeline: from crazy idea to validated growth engine.
• End-to-End Execution: Launch and iterate on experimental growth channels (Discord/Telegram seeding, affiliate programs, co-promo deals, community infiltration, viral loops). Build and manage networks of affiliates, partners, communities, and non-traditional distribution channels. Move fast: test 10+ growth hacks per month, kill losers in days, scale winners into growth engines.
• Partnership & BD: Source and close co-promotion partnerships with complementary apps and platforms. Build and scale affiliate/referral programs from scratch. Negotiate win-win deals that drive meaningful user acquisition.
• Growth Engine Building: Turn successful experiments into repeatable, scalable growth engines. Build systems and playbooks that allow growth hacks to run on autopilot.
• AI-Driven Growth: Use AI for channel discovery, message personalization, outreach automation, and content seeding. Build AI workflows to scale partnership outreach and community engagement. Leverage AI to identify emerging platforms and communities before they’re saturated. Cursor / Lovable and other vibe coding tools proficiency is a huge advantage.
• Performance & Optimization: Analyze growth experiments at granular level (channel, message, incentive structure). Own CAC, LTV, viral coefficient, and growth loop efficiency metrics. Relentlessly optimize: every experiment must have clear success metrics and kill criteria.
• Testing & Learning: Run structured growth experiments with clear hypotheses and success criteria. Document every test, win or lose, and build knowledge. Share learnings cross-functionally to inform product, marketing, and strategy.
• Cross-Functional Work: Partner with product, growth, marketing, and data teams. Feed insights from growth experiments back into product roadmap.

What We Are Looking For From You:

• 5–8 years in growth hacking, growth marketing, or unconventional user acquisition for mobile apps/consumer tech in the US.
• Proven track record of discovering and scaling non-traditional growth channels in the US as a key region.
• Strong data literacy with ability to model and predict growth loop economics.
• Hands-on Vibe Coding tools (Lovable, Cursor etc.) usage, experience automating growth experiments using AI.
• Hustle mentality: comfortable cold outreach, community building, and scrappy tactics.
• High ownership, low ego, comfortable with failure.
• Ready for hard work and relentless experimentation.

Why Should You Join Praktika:

• Top-tier salary to match your top-tier skills.
• Equity that grows with your impact: Equity growth via stock options.
• 26 days holidays plus bank holidays. (34 days per year).
• Yearly off-sites: Last year was in Dubai!
• Health and wellness benefits to support your overall well-being through Safetywing.
• Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools.
• Annual educational budget of up to $1,000.

Join Praktika and lead the charge in driving exponential growth and innovation. Apply now to be part of a team that is redefining language learning for millions of users worldwide.