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For Companies At a Glance
- Tasks: Lead content strategy and create engaging organic content across social platforms.
- Company: Join Praktika, a dynamic startup revolutionising language learning with AI.
- Benefits: Competitive salary, innovative work environment, and opportunities for growth.
- Why this job: Be at the forefront of AI-driven education and make a global impact.
- Qualifications: 3-5 years in organic social content with a data-driven mindset.
- Other info: Collaborate with a small team of innovators in a fast-paced setting.
The predicted salary is between 36000 - 60000 £ per year.
At Praktika we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors. We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars. After raising $30 million in Series-A funding, we are growing and looking for a Senior Content Manager to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring. In this fast-paced environment we like independent self-starters who can work well in a team as well as unassisted and who enjoy the working environment of an early-stage startup.
We Expect You To
- Run Content Strategy: Turn organic growth goals (reach, engagement, virality) into clear content hypotheses and tests. Identify platform-specific opportunities and trending formats across social channels. Own ideation, production, publishing, and iteration of organic content (both branded and organic). Manage creators, UGC contributors (at scale), editors, motion designers, and AI tools. Maintain high content velocity and quality across platforms (TikTok, Instagram, YouTube).
- Performance & Optimization: Analyze content performance at a granular level (hook, narrative, format, platform). Kill underperformers fast, double down on viral hits aggressively. Own reach, engagement rate, follower growth, and organic conversion metrics.
- Driven Production: Use AI for ideation, scripting, editing, captions, repurposing, and localization. Build repeatable AI workflows to increase output quality and speed. Leverage AI for trend identification and content personalization.
- Testing & Learning: Run a structured content testing framework across platforms. Document learnings and turn them into repeatable content playbooks. A/B test hooks, formats, CTAs, and posting strategies.
- Cross-Functional Work: Partner with growth, product, community, and brand teams. Feed content insights back into product messaging and positioning. Support paid teams with organic learnings and top-performing concepts.
Requirements:
- 3–5 years in organic social content or growth for mobile apps/consumer brands in the US.
- Proven performance-driven mindset with viral content experience in the US as a key region.
- Strong data literacy and platform analytics expertise.
- Hands-on AI tools (Kling, Higgsfield, Sora, Suno, HeyGen etc.) usage, experience automating content workflows using AI.
- Deep understanding of platform algorithms and content distribution.
- High ownership, low ego. Ready for hard work and fast iteration.
Join Praktika and lead the charge in driving exponential growth and innovation. Apply now to be part of a team that is redefining language learning for millions of users worldwide.
Senior Content Manager, Organic (Data + AI Native) employer: Praktika.ai
Contact Detail:
Praktika.ai Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Content Manager, Organic (Data + AI Native)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if it’s relevant to content management and organic growth. Share it during interviews or even on social media to catch the eye of potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their mission and how you can contribute to their goals. Tailor your answers to show you’re a perfect fit for their team.
✨Tip Number 4
Don’t just apply anywhere; focus on companies that excite you, like Praktika! Use our website to find roles that match your skills and passion. A targeted approach will make your application stand out!
We think you need these skills to ace Senior Content Manager, Organic (Data + AI Native)
Some tips for your application 🫡
Show Your Passion for Content: When you're writing your application, let your enthusiasm for content creation shine through! We want to see how you can turn ideas into engaging content that resonates with audiences. Share examples of your past work that highlight your creativity and strategic thinking.
Be Data-Driven: Since we’re all about performance and optimisation, make sure to include any data or metrics that showcase your success in previous roles. Talk about how you've used analytics to inform your content strategy and drive growth. Numbers speak volumes!
Tailor Your Application: Don’t just send a generic application our way! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that align with the Senior Content Manager role. Show us that you understand what we’re looking for and how you fit into our mission.
Keep It Professional Yet Personal: While we love a friendly tone, remember to keep it professional. Share your personality but also demonstrate your understanding of the industry and the role. A good balance will help us see you as a great fit for our team!
How to prepare for a job interview at Praktika.ai
✨Know Your Content Strategy
Before the interview, dive deep into Praktika's content strategy and their approach to organic growth. Be ready to discuss how you would turn growth goals into actionable content hypotheses and tests. Show them you understand the importance of platform-specific opportunities and trending formats.
✨Showcase Your Data Skills
Prepare to talk about your experience with data analytics and performance optimisation. Bring examples of how you've analysed content performance in the past, and be ready to discuss specific metrics like engagement rates and follower growth. This will demonstrate your data literacy and performance-driven mindset.
✨Familiarise Yourself with AI Tools
Since the role involves using AI for content creation and optimisation, make sure you're well-versed in the AI tools mentioned in the job description. Share any hands-on experience you have with these tools and how they can enhance content workflows. This will show your readiness to leverage technology in your work.
✨Emphasise Cross-Functional Collaboration
Highlight your ability to work cross-functionally with different teams. Prepare examples of how you've partnered with growth, product, or community teams in previous roles. This will illustrate your collaborative spirit and how you can feed valuable content insights back into broader company strategies.
