Brand Director

About Us

At Praktika.ai we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors. We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars. After raising $30 million in Series‑A funding, we are a global small team of 50 innovators pushing the boundaries of what’s possible in language learning and tutoring.

About The Role

As Brand Director, you will own Praktika’s brand identity and lead our organic growth strategy end-to-end. You will be the guardian of how Praktika shows up in the world — from our core brand pages to creator partnerships, community, and events. Reporting directly to the Chief of Staff, this is a high‑ownership role with the opportunity to shape brand direction from the ground up as we scale. In this fast‑paced environment we like independent self‑starters who can work well in a team as well as unassisted and who enjoy the working environment of an early‑stage startup.

• Brand Strategy & Identity
  • Define and own Praktika’s brand strategy, ensuring consistency across all touchpoints
  • Lead the development and evolution of brand guidelines, tone of voice, and visual identity
  • Work closely with product and leadership to ensure the brand reflects Praktika’s mission and values
  • Oversee all brand‑owned pages and digital assets, maintaining quality and coherence
• Influencer & Creator Partnerships
  • Design and execute Praktika’s AI influencer strategy, identifying and managing partnerships with AI‑native creators
  • Build and scale a micro‑influencer programme, from sourcing and briefing through to performance tracking
  • Develop creator briefs that are authentic to Praktika’s brand while driving measurable awareness and acquisition
  • Monitor trends in the creator economy and bring fresh thinking on how Praktika can stand out
• Events & Sponsorships
  • Identify and secure sponsorship opportunities aligned with Praktika’s target audience and brand positioning
  • Plan and coordinate Praktika’s presence at industry events, conferences, and community meetups
  • Manage event logistics, budgets, and post‑event reporting to assess ROI
  • Represent Praktika at key events and build relationships with partners and communities in the language learning and EdTech space

What We Are Looking For From You

• 6+ years of experience in brand, marketing, or creative roles, ideally within a consumer tech, EdTech, or startup environment
• A track record of building and scaling brand strategies that drive measurable growth
• Hands‑on experience managing influencer programmes, including both AI and micro‑influencer channels
• Proven ability to manage events and sponsorships from concept to execution
• Strong community‑building instincts with experience growing and managing engaged online communities
• Highly autonomous — you can set direction, build processes, and deliver without heavy oversight
• Comfortable working cross‑functionally with product, design, and leadership teams
• Fluent in English; additional language skills are a plus given our global user base
• Genuinely excited about AI and language learning — you’ll be building the brand of a company redefining education for millions

Why Should You Join Praktika

• Top‑tier salary to match your top‑tier skills
• Equity that grows with your impact: Equity growth via stock options
• 26 days holidays plus bank holidays. (34 days per year)
• Yearly off‑sites: Last year was in Dubai!
• Health and wellness benefits to support your overall well‑being through Safetywing
• Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools
• Annual educational budget of up to $1,000

Interview Process

We will provide you with feedback throughout the interview process.