Brand Director

At Praktika.ai we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors. We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars. After raising $30 million in Series-A funding, we are growing and looking for a Brand Director to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring. In this fast-paced environment we like independent self-starters who can work well in a team as well as unassisted and who enjoy the working environment of an early-stage startup.

As Brand Director, you will own Praktika’s brand identity and lead our organic growth strategy end-to-end. You will be the guardian of how Praktika shows up in the world — from our core brand pages to creator partnerships, community, and events. Reporting directly to the Chief of Staff, this is a high-ownership role with the opportunity to shape brand direction from the ground up as we scale.

• Define and own Praktika’s brand strategy, ensuring consistency across all touchpoints
• Lead the development and evolution of brand guidelines, tone of voice, and visual identity
• Work closely with product and leadership to ensure the brand reflects Praktika’s mission and values
• Oversee all brand-owned pages and digital assets, maintaining quality and coherence

• Design and execute Praktika’s AI influencer strategy, identifying and managing partnerships with AI-native creators
• Build and scale a micro-influencer programme, from sourcing and briefing through to performance tracking
• Develop creator briefs that are authentic to Praktika’s brand while driving measurable awareness and acquisition
• Monitor trends in the creator economy and bring fresh thinking on how Praktika can stand out

• Identify and secure sponsorship opportunities aligned with Praktika’s target audience and brand positioning
• Plan and coordinate Praktika’s presence at industry events, conferences, and community meetups
• Manage event logistics, budgets, and post-event reporting to assess ROI
• Represent Praktika at key events and build relationships with partners and communities in the language learning and EdTech space

• 6+ years of experience in brand, marketing, or creative roles, ideally within a consumer tech, EdTech, or startup environment
• A track record of building and scaling brand strategies that drive measurable growth
• Hands-on experience managing influencer programmes, including both AI and micro-influencer channels
• Proven ability to manage events and sponsorships from concept to execution
• Strong community-building instincts with experience growing and managing engaged online communities
• Highly autonomous — you can set direction, build processes, and deliver without heavy oversight
• Comfortable working cross-functionally with product, design, and leadership teams
• Fluent in English; additional language skills are a plus given our global user base
• Genuinely excited about AI and language learning — you’ll be building the brand of a company redefining education for millions

• Top-tier salary to match your top-tier skills
• Equity that grows with your impact: Equity growth via stock options
• 26 days holidays plus bank holidays. (34 days per year)
• Yearly off-sites: Last year was in Dubai!
• Health and wellness benefits to support your overall well-being through Safetywing
• Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools
• Annual educational budget of up to $1,000

Join Praktika and lead the charge in driving exponential growth and innovation. Apply now to be part of a team that is redefining language learning for millions of users worldwide.