Electric Trucking-as-a-Service
About the Role
We are seeking an experienced Marketing Manager to lead our press, web content and social media and event strategy and co‑ordination activities across Europe. You will own the development and execution of high‑quality, on‑brand communications that position us as the leading electric trucking‑as‑a‑service provider in the European market.
The role focuses on generating media coverage, creating compelling web content, and managing multi‑market social media channels that drive awareness, engagement and commercial pipeline among fleet operators, logistics companies, policymakers and sustainability stakeholders.
Key Responsibilities
Press & Media Relations
- Develop and execute a proactive European press strategy, including media lists, journalist relationships and pitching calendars.
- Write, edit and distribute high‑impact press releases, media kits, bylined articles and opinion pieces on electric trucking, fleet electrification, total cost of ownership and sustainable logistics.
- Coordinate media outreach, interviews, press briefings and product launches across key European markets.
- Monitor media coverage, analyse share of voice and prepare regular PR performance reports.
Web Content
- Own the creation and ongoing optimisation of website content (landing pages, solution pages, case studies, blogs, resource centre) in English and, where required, key European languages.
- Ensure all web content is SEO‑optimised, conversion‑focused and aligned with our brand voice and messaging framework.
- Collaborate with product, sales and customer success teams to turn customer stories, technical insights and market data into compelling digital content.
- Maintain content calendars and work with external agencies or freelancers when needed.
Social Media (Europe)
- Define and execute social media strategy across LinkedIn, X (Twitter), Instagram, YouTube and relevant regional platforms, tailored to different European markets and audiences.
- Create and curate engaging organic content (posts, carousels, short‑form video, live sessions, employee advocacy) that highlights our electric trucking‑as‑a‑service offering, sustainability impact and customer success.
- Manage community engagement, respond to comments and messages in a timely, on‑brand manner, and grow relevant European follower bases.
- Plan and oversee paid social campaigns in close collaboration with performance marketing, ensuring consistent messaging and creative.
- Track channel performance, A/B test content formats and continuously improve engagement and lead‑generation metrics.
Events (Across the EU31)
Develop and execute on an events programme for PragmaCharge in the EU31
Co‑ordinate events strategy and calendar, design and deliver both public and own events
Solicit speaking and presentation opportunities at public events, create content and arrange with event organisers
Cross‑functional & Strategic
- Align all communications with overall marketing and commercial objectives.
- Support thought‑leadership initiatives, events, webinars and industry partnerships with relevant content and amplification.
- Ensure brand consistency and compliance with local market regulations and cultural nuances across Europe.
- Report regularly on KPIs (media mentions, website traffic & conversion, social engagement, share of voice, content performance) to the leadership team.
Requirements
- 5+ years of B2B marketing experience, ideally in mobility, logistics, clean tech, automotive or SaaS/subscription services.
- Proven track record writing and placing press releases and securing quality media coverage in European business and trade media.
- Strong web content skills – ability to write clear, persuasive, SEO‑friendly copy for complex technical or commercial offerings.
- Hands‑on experience managing multi‑channel social media programmes across several European markets.
- Excellent written English; additional European language(s) (Spanish, Polish, Portugese, German, French, etc.) highly valued.
- Ability to translate technical and commercial messages into accessible stories for diverse audiences (fleet managers, CFOs, sustainability officers, journalists, policymakers).
- Strong project management skills and comfort working in a fast‑moving, scale‑up environment.
- Data‑driven mindset with experience using analytics tools (Google Analytics, social listening platforms, media monitoring tools).
- Experience in electric mobility, trucking, fleet management or “as‑a‑service” business models.
- Familiarity with European sustainability regulations, emissions targets and logistics industry dynamics.
- Previous agency or in‑house experience managing multi‑country campaigns.
- Basic design or video‑editing skills (Canva, Adobe Suite, etc.).
What We Offer
- Opportunity to shape the European brand of a fast‑growing electric trucking‑as‑a‑service company at the forefront of sustainable logistics.
- Competitive salary and benefits package.
- Company share options after a period of service.
- Hybrid working model with flexibility across Europe.
- Direct impact on market perception and commercial growth in a high‑growth sector.
If you are a strong communicator who thrives at the intersection of press, digital content and social media, and are passionate about accelerating the electrification of European trucking, we would love to hear from you.
