Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.
Job Purpose
In Store CRM Manager consolidates the data regarding customers and provides the store team with the information required to consolidate the clientele, supporting managers in the implementation of specific CRM projects at the store level.
Responsibilities
- Ensure customer data accuracy inputted by the store team and validate data accuracy in the system
- Review and analyze SA performance, including all elements of KPIs and MBOs (e.g., CRM KPI, iPhone Interaction result, CRM activity results) and provide Store Manager with an individual SA overview and strategy
- Launch and monitor new CRM system/function in store
- Communicate with local Retail team
- Enhance system/function
- Generate customer lists/reports
- Assist in interpretation of reports in store
- Manage customer list and ensure strategized local marketing activities
- Assist Store Manager to set up in-store CRM action plan by considering the event calendar and business environment
- Conduct regular CRM training with sales team
- Support Store Manager in all activities related to VOCE Project (customer satisfaction surveys) with a focus on store feedback collection and customer follow‑up action
Qualifications
- Strong commitment to the company with a proven track record of strong client development
- In store‑service oriented
- Customer‑centric approach
- Proficient in the main IT/digital tools
- Familiar with Excel functions and analytical skills
- Engaging with strong interpersonal and communication skills
Knowledge and Skills
- Proven experience in CRM, including a strong understanding of key performance indicators (KPIs)
- Solid knowledge of luxury goods and products
- Proficient in Microsoft Office Suite, particularly Excel
- Ability to work effectively within a team
- Results‑oriented with the ability to work independently towards objectives
- Demonstrated training and coaching skills
- Excellent communication and interpersonal skills
- Fluency in English
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to building a fair and respectful workplace for all.
PRADA In-Store CRM Manager, Selfridges employer: Prada Group
Prada Group is an exceptional employer that fosters a vibrant and inclusive work culture, where diversity and excellence are at the forefront. As a Luxury Retail Training Leader, you will benefit from comprehensive training programmes and opportunities for professional growth, all while working in a prestigious environment that prioritises client engagement and high-quality service. Join us to be part of a team that values your contributions and supports your career development in the luxury retail sector.
