At a Glance
- Tasks: Manage customer data and support CRM projects to enhance client relationships.
- Company: Join the iconic Prada Group, a leader in luxury fashion.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Dynamic team environment with a focus on diversity and inclusion.
- Why this job: Be part of a prestigious brand and make a real impact on customer experience.
- Qualifications: Experience in CRM and strong communication skills required.
The predicted salary is between 31500 - 38500 £ per year.
Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.
Job Purpose
In Store CRM Manager consolidates the data regarding customers and provides the store team with the information required to consolidate the clientele, supporting managers in the implementation of specific CRM projects at the store level.
Responsibilities
- Ensure customer data accuracy inputted by the store team and validate data accuracy in the system
- Review and analyze SA performance, including all elements of KPIs and MBOs (e.g., CRM KPI, iPhone Interaction result, CRM activity results) and provide Store Manager with an individual SA overview and strategy
- Launch and monitor new CRM system/function in store
- Communicate with local Retail team
- Enhance system/function
- Generate customer lists/reports
- Assist in interpretation of reports in store
- Manage customer list and ensure strategized local marketing activities
- Assist Store Manager to set up in-store CRM action plan by considering the event calendar and business environment
- Conduct regular CRM training with sales team
- Support Store Manager in all activities related to VOCE Project (customer satisfaction surveys) with a focus on store feedback collection and customer follow‑up action
Qualifications
- Strong commitment to the company with a proven track record of strong client development
- In store‑service oriented
- Customer‑centric approach
- Proficient in the main IT/digital tools
- Familiar with Excel functions and analytical skills
- Engaging with strong interpersonal and communication skills
Knowledge and Skills
- Proven experience in CRM, including a strong understanding of key performance indicators (KPIs)
- Solid knowledge of luxury goods and products
- Proficient in Microsoft Office Suite, particularly Excel
- Ability to work effectively within a team
- Results‑oriented with the ability to work independently towards objectives
- Demonstrated training and coaching skills
- Excellent communication and interpersonal skills
- Fluency in English
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to building a fair and respectful workplace for all.
PRADA In-Store CRM Manager, Selfridges in London employer: Prada Group
Prada Group is an exceptional employer that fosters a vibrant and inclusive work culture, where diversity and excellence are at the forefront. As a Luxury Retail Training Leader, you will benefit from comprehensive training programmes and opportunities for professional growth, all while working in a prestigious environment that prioritises client engagement and high-quality service. Join us to be part of a team that values your contributions and supports your career development in the luxury retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land PRADA In-Store CRM Manager, Selfridges in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Prada Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Prada Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Prada Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Prada Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PRADA In-Store CRM Manager, Selfridges in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Prada Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Prada Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Prada Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Prada Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Prada Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Prada Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
