Digital Analytics Specialist (Adobe Experience Platform / CDP) in Reading

We are looking for a Digital Analytics & CDP Specialist with strong expertise in Adobe Experience Platform (AEP), Customer Data Platforms (CDP), and digital marketing analytics. The role requires hands-on experience in data collection, identity resolution, segmentation, and activation across multiple marketing and advertising platforms, with a focus on delivering personalized, data-driven customer experiences.

Key Responsibilities

Customer Data Platform (CDP) & Adobe Experience Platform (AEP):

• Manage data ingestion workflows via AEP Data Collection UI / Adobe Launch, mapping collected data to XDM schemas.
• Build and maintain a Unified Customer Profile by stitching anonymous and known identifiers using Identity Service.
• Create and activate audience segments using AEP Real-time CDP and Segment Builder.
• Enable cross-channel audience activation by integrating with destinations such as Google Ads 360, DSPs, ESPs, and other ad/marketing platforms.
• Monitor and troubleshoot data flows (Website/App > Tag/SDK > AEP ingestion > Segmentation > Activation).

Segmentation & Audience Activation:

• Design and implement audience strategies for personalization, retargeting, and lookalike audiences.
• Apply concepts like frequency capping, sequential conditions, and cross-channel journeys.
• Troubleshoot low match rates or sync delays with platforms such as Google Ads 360 by validating identity mappings, hashing, and consent alignment.

Digital Analytics & Measurement:

• Work with marketing teams to define customer journeys (awareness > acquisition > conversion > retention).
• Monitor and optimize campaign KPIs (CTR, Conversion Rate, ROAS, Engagement).
• Build dashboards and calculated metrics in Adobe/analytics platforms for stakeholder reporting.
• Enable measurement of activated audiences to evaluate campaign impact and drive ROI.

Tags, Tracking & Data Governance:

• Implement and manage tags, SDKs, and tracking pixels using tools like Adobe Launch and Google Tag Manager.
• Ensure behavioral data is properly captured and mapped into the CDP.
• Support GDPR, consent management, and governance practices within AEP to ensure compliant data usage.

Integrations & APIs:

• Manage integrations between AEP and ad platforms (Google Ads 360, Facebook, DSPs), ESPs, and analytics tools.
• Leverage AEP APIs for audience and data management workflows.

AKey Skills & Expertise

• Platforms & Tools: Adobe Experience Platform (AEP), Real-Time CDP, Adobe Launch, Google Ads 360, Tag Managers (GTM), ESPs, Analytics Tools.
• Specializations: CDP data unification, identity stitching, segmentation, retargeting, personalization, journey orchestration.
• Digital Marketing Analytics: Campaign measurement (CTR, Conversion Rate, ROAS), audience performance tracking.
• Data Management: XDM schema design, consent/governance, API-based integrations.
• Technical Skills: Tagging/pixels, SDK implementation, segmentation logic, reporting dashboards.