At a Glance
- Tasks: Lead marketing strategy and execution for a purpose-driven legal-tech brand.
- Company: Fast-growing legal-tech scale-up backed by a prestigious financial group.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a mission-driven team at a pivotal moment of growth.
- Why this job: Transform the legal industry with innovative marketing strategies and AI-driven solutions.
- Qualifications: Proven marketing leadership experience and expertise in AI and automated workflows.
The predicted salary is between 80000 - 100000 £ per year.
Location: London / Hybrid
Sector: LegalTech / Purpose-Led Consumer Technology
Are you a transformational marketing leader who balances high-level strategy with an appetite for execution? Do you know how to leverage AI and automated workflows to turn a purpose-driven brand into a commercial powerhouse?
Practicus are partnered with one of the UK’s most trusted, fast-growing legal-tech scale-ups to find an exceptional Marketing Director. Backed by a prestigious financial group, this purpose-led business has already completely disrupted a centuries-old, adversarial industry by navigating complex relationship changes with kindness, transparency, and empathy. They are now at a pivotal milestone: expanding from a disruptive separation service into the world’s definitive "relationship health" ecosystem.
To lead this charge, they need a rare breed of leader. You will not be a corporate delegator; you will be an operational architect, a low-ego change agent, and an expert in unit economics who builds an agile, automated, AI-first operating model from the ground up.
The Mandate: Strategy Meets Execution
Reporting directly to the Co-Founder as a vital member of the Executive Team, you will fully own the brand, marketing, and customer strategy across all channels.
Your Primary Objectives
- Optimise Unit Economics: Take full performance ownership, driving aggressive year-on-year growth while ruthlessly improving CLTV and CAC to maintain healthy efficiency benchmarks.
- Architect an AI-First Ecosystem: Move beyond basic prompting. You will design and embed agentic, automated marketing workflows (using tools like n8n, Claude, or similar) across content creation, copywriting, social media, and lead generation.
Elevate Brand
