At a Glance
- Tasks: Lead marketing strategy and execution for a purpose-driven legal-tech scale-up.
- Company: Fast-growing legal-tech company backed by a prestigious financial group.
- Benefits: Competitive salary, private health insurance, generous holiday allowance, and share incentive plan.
- Other info: Join a dynamic team focused on innovation and growth in a supportive culture.
- Why this job: Transform an industry with AI-driven marketing and make a real societal impact.
- Qualifications: Proven senior marketing leadership in fast-scaling consumer environments and AI fluency.
The predicted salary is between 100000 - 125000 £ per year.
Location
London / Hybrid
Sector
Legal Tech / Purpose-Led Consumer Technology
Are you a transformational marketing leader who balances high-level strategy with an appetite for execution?
Do you know how to leverage AI and automated workflows to turn a purpose-driven brand into a commercial powerhouse?
Practicus are partnered with one of the UK’s most trusted, fast-growing legal-tech scale-ups to find an exceptional
Marketing Director .
Backed by a prestigious financial group, this purpose-led business has already completely disrupted a centuries-old, adversarial industry by navigating complex relationship changes with kindness, transparency, and empathy.
They are now at a pivotal milestone: expanding from a disruptive separation service into the world’s definitive
\"relationship health\" ecosystem.
To lead this charge, they need a rare breed of leader.
You will not be a corporate delegator; you will be an operational architect, a low-ego change agent, and an expert in unit economics who builds an agile, automated, AI-first operating model from the ground up.
The Mandate: Strategy Meets Execution
Reporting directly to the Co-Founder as a vital member of the Executive Team, you will fully own the brand, marketing, and customer strategy across all channels.
- Your Primary Objectives
- Optimise
- Unit
Economics: Take full performance ownership, driving aggressive year-on-year growth while ruthlessly improving CLTV and CAC to maintain healthy efficiency benchmarks.
- Architect an AI-First
Ecosystem: Move beyond basic prompting.
You will design and embed agentic, automated marketing workflows (using tools like n8n, Claude, or similar) across content creation, copywriting, social media, and lead generation.
- Elevate Brand & CX: Refine positioning and competitive differentiation across organic (SEO/PR), paid media, and Answer Engine Optimisation (AEO) to capture high-intent audiences without losing the brand's profound human empathy.
- Lead & Coach: Modernise the marketing function, guiding a passionate team through an evolution toward a leaner, faster, data-driven operating model.
- The
- Track
Record: Proven senior marketing leadership within a fast-scaling D2C/B2C consumer environment.
High-growth experience in complex or high-engagement sectors like fintech, subscription models, or online legal/financial services is highly desirable.
- The AI Tech Savvy: You possess genuine AI and martech fluency. You understand how to use automated workflows to scale a lean team's output exponentially.
- The Analytical Edge: Highly data-literate. You are comfortable managing attribution models and working natively with tools like Hub Spot, Power BI, Airtable, and Google Suite.
- The
Mindset: A perfectionist when it comes to quality, but an agile operator who loves a \"test-and-learn\" culture.
You can easily translate complex data into succinct, commercial narratives that win over board-level stakeholders.
- Compliance Minded: Strong understanding of UK consumer marketing regulations, including GDPR, PECR, and ASA/CAP codes.
- Compensation: £100,000 - £125,000 dependent on experience + Share Incentive Plan
- Health & Wellbeing: Private Health Insurance, Group Life Assurance, and an Employee Assistance Programme
- Family & Lifestyle: Enhanced family leave, generous holiday allowance
- Green Perks: Electric Vehicle Scheme & Cycle to Work Scheme
If you are ready to shake up an outdated industry, scale a business with genuine societal purpose, and pioneer the future of AI-driven marketing, we want to hear from you.
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StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Practicus and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Practicus are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Practicus on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Practicus. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Practicus. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Practicus:Show us that you’ve done your homework! In your application, briefly mention what you admire about Practicus’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Practicus
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Practicus will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Practicus, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
