At a Glance
- Tasks: Lead customer acquisition with hands-on paid media and innovative strategies.
- Company: Fast-growing, mission-driven B2C scale-up backed by top-tier UK investors.
- Benefits: Competitive salary, share incentives, strong benefits, and hybrid work model.
- Other info: Join a scrappy team focused on rapid experimentation and growth.
- Why this job: Make a real impact in a dynamic environment while leveraging cutting-edge technology.
- Qualifications: Proven B2C experience, advanced AI literacy, and a passion for direct execution.
The predicted salary is between 75000 - 85000 £ per year.
We are on the hunt for a Head of Growth & Performance. Are you a hands-on growth operator who prefers rolling up your sleeves over managing agencies? We are partnering with a fast-growing, mission-driven B2C scale-up that is shaking up a traditional consumer space. Backed by top-tier UK investors, they combine smart technology with real human expertise to guide people through major life milestones. Right now, they need a standalone Head of Growth & Performance to take total ownership of customer acquisition. This is an execution-heavy role split roughly 60% on the tools and 40% on strategy, reporting directly to the Co-Founder. There is no agency buffer here. They need a scrappy, deeply curious operator who knows how to leverage modern tech stack capabilities to move at lightning speed.
What you will be doing:
- Hands-on paid media: Directly own and optimize performance across Google, Meta, YouTube, and TikTok.
- Unconventional channels: Dig into podcasts, strategic partnerships, niche communities, creators, and GEO.
- Full-funnel ownership: Drive accountability across acquisition, conversion, and CPL, scaling that LTV to CAC ratio from 2 to 3.
- AI integration: Use tools like Claude AI and automated workflows to operate with the output of a multi-person team.
- Rapid experimentation: Build an agile test-and-learn engine to double down on winners fast.
What we are looking for:
- Proven in-house B2C scale-up experience, ideally navigating a considered consumer journey.
- Pure individual contributor excellence. You must love being directly on the tools.
- Advanced AI literacy alongside deep mastery of the core marketing stack.
- An insatiable curiosity about consumer behavior and non-traditional channels.
The Details:
- Salary: £75,000 to £85,000 + share incentives and a strong benefits package.
- Location: Central London hybrid (2 days per week in-office).
Head of Growth & Performance employer: Practicus
Join a dynamic and rapidly growing organisation in London as a Talent Acquisition Manager, where you will have the unique opportunity to shape the recruitment function from the ground up. With a strong focus on employee growth, a collaborative work culture, and competitive benefits including a travel allowance, this role offers a chance to make a significant impact while working alongside ambitious professionals in the construction and engineering sectors. Embrace the challenge of building effective hiring processes and enjoy a supportive environment that values innovation and direct recruitment strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth & Performance
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Practicus and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Practicus are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Practicus on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Practicus. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth & Performance
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Practicus. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Practicus:Show us that you’ve done your homework! In your application, briefly mention what you admire about Practicus’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Practicus
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Practicus will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Practicus, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
