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- Tasks: Lead and evolve our social media presence across multiple channels, creating engaging content.
- Company: Join a dynamic organisation focused on social justice and impactful storytelling.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real difference by driving engagement and raising awareness on key issues.
- Qualifications: Proven experience in social media strategy and strong storytelling skills.
- Other info: Collaborative environment with a focus on creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a creative, data-driven Senior Social Media Officer to lead the management and evolution of our social media presence across multiple channels. You’ll work closely with colleagues across our global teams to bring our brand to life online — raising awareness, driving engagement, and helping us tell powerful stories of change. This role sits within our Brand & Communications team.
You’ll be responsible for managing digital communities, creating compelling content, spotting trends, and using data insights to optimise our performance. You’ll also play a vital role in building capacity across the organisation, helping others to use social media in a way that’s consistent, impactful, and aligned with our global objectives.
About you
You are a dynamic digital communications professional with a proven track record in developing and executing impactful social media strategies. Your exceptional communication skills enable you to collaborate effectively with diverse stakeholders, showing persuasive leadership to foster a culture of creativity, innovation, knowledge sharing, and consistency across platforms. You have a strong background in content creation, with the ability to craft compelling narratives that resonate with various audiences.
Your expertise in community management enables you to cultivate vibrant online spaces and respond to engagement with thoughtfulness and agility. You are adept at leveraging analytics to optimise performance and drive meaningful conversations around key issues in social justice, dignified livelihoods, and climate resilience. You stay informed about emerging digital innovations, always seeking new ways to elevate Practical Action’s work and profile.
You’ll bring:
- Proven experience in social media strategy and management (experience in the INGO or development sector a plus).
- Excellent knowledge of key platforms (LinkedIn, Instagram, YouTube, etc.) strengths and opportunities, and how to get the most out of them.
- Strong storytelling skills and experience creating multimedia content, with grounded confidence to adapt master narratives and campaigns to diverse audiences.
- Spotless attention to detail and commitment to the development of high-quality outputs aligned with the organisation’s strategic objectives.
- Solid grasp of digital analytics, social listening tools, and the ability to translate data into insights, creating accessible reports and actionable recommendations.
- Continuous curiosity and understanding of current digital trends, best practices, and emerging platforms.
- Ability to work with and mentor a diverse array of colleagues from different backgrounds and cultures at all levels and experience.
- An inclusive, respectful, and collaborative mindset is a must.
Senior Social Media Officer employer: Practical Action
Contact Detail:
Practical Action Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Officer
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and other platforms. Let them know you're on the lookout for opportunities, especially in social media roles. You never know who might have a lead or can put in a good word for you!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. Use this as a conversation starter during interviews to demonstrate your expertise and creativity. Remember, actions speak louder than words!
✨Tip Number 3
Stay updated with trends! Follow industry leaders and keep an eye on emerging digital innovations. This will not only help you in interviews but also show that you're passionate about the field and ready to bring fresh ideas to the table.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight how your experience aligns with our mission and values. It’s a great way to stand out from the crowd!
We think you need these skills to ace Senior Social Media Officer
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your storytelling skills. Remember, we want to see how you can bring our brand to life online.
Highlight Your Data Savvy: Don’t forget to mention your experience with analytics and how you've used data to optimise social media strategies. We love a data-driven approach, so share specific examples of how you've made an impact in previous roles.
Tailor Your Application: Make sure to tailor your application to the job description. Highlight your relevant experience in social media management and community engagement. We’re looking for someone who aligns with our mission, so show us why you’re the perfect fit!
Apply Through Our Website: Finally, make sure to apply through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Practical Action
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the key social media platforms mentioned in the job description. Research their strengths and weaknesses, and be ready to discuss how you would leverage each one to enhance the organisation's online presence.
✨Showcase Your Storytelling Skills
Prepare examples of compelling narratives you've crafted in the past. Think about how these stories can resonate with diverse audiences and align with the organisation’s mission. Bring along a portfolio of your best multimedia content to demonstrate your creativity.
✨Be Data-Driven
Familiarise yourself with digital analytics and social listening tools. Be prepared to discuss how you’ve used data insights to optimise social media performance in previous roles. Highlight specific metrics or reports that showcase your ability to drive engagement and impact.
✨Emphasise Collaboration and Mentorship
Since this role involves working with diverse teams, think of examples where you’ve successfully collaborated or mentored others. Show how you foster creativity and knowledge sharing, and be ready to discuss how you would help build capacity across the organisation.
