At a Glance
- Tasks: Create compelling copy that inspires action and engages diverse audiences.
- Company: Join Practical Action, a values-driven organisation tackling poverty and environmental crises.
- Benefits: Enjoy flexible working, 27 days holiday, and a supportive culture.
- Other info: Collaborate with passionate colleagues in a dynamic and friendly environment.
- Why this job: Use your creativity to make a positive impact through powerful storytelling.
- Qualifications: Proven copywriting skills and ability to adapt for different audiences.
The predicted salary is between 35000 - 38000 £ per year.
We are looking for an experienced Creative Copywriter with a talent for developing compelling campaign concepts and communications that inspire action, deepen engagement, and grow fundraising income across audiences and channels.
About you
You’re a creative thinker and talented copywriter who knows how to turn insight into ideas and ideas into action.
You enjoy developing compelling stories and campaign concepts that connect with audiences, inspire action and deliver against strategic and fundraising objectives.
You’re confident translating complex information, data and lived experience into clear, engaging communications, balancing emotional impact with accuracy, authenticity and a strong call to action.
You can adapt your writing for different audiences while maintaining a consistent brand voice.
You’ll enjoy collaborating with designers, fundraising and marketing colleagues and subject experts to develop creative work from insight through to delivery.
Organised, proactive and curious, you’re motivated by using your creativity to make a positive impact and are excited by the opportunity to help Practical Action inspire change through powerful storytelling.
The opportunity to work for an organisation that is taking practical action against poverty and the environmental crises to start the big changes the world urgently needs.
A friendly and supportive culture, working with values driven and highly engaged colleagues, work life balance and flexible working – these are just some of the reasons we think Practical Action is a great place to work.
In the UK, our open plan offices are located in the centre of Rugby and near to Rugby train station but we also offer free parking.
Benefits
- Full time roles are contracted at 35 hours per week.
- Hybrid working policy, with flexible working hours enabled and remote working.
- 27 days holiday rising with continuous service, in addition to public holidays.
- Pension scheme – employer contributes 10.5% of salary and the employee contributes 5%.
- Enhanced family friendly policies, including maternity, adoption, paternity, and shared parental leave.
- Life assurance (3 x annual salary).
- Cycle to Work scheme.
- Employee Assistance Programme – access to our Wellbeing platform.
- Learning and Development Opportunities.
- Sit / Stand desks available in our modern offices.
- Salary Range
- Grade 4: £35,000 – £38,000 dependant on experience
- Closing date for applications
- Monday 27th July 2026
- Additional Information
We treat all applications for employment fairly regardless of gender, race, religion, ethnicity, nationality, caste, tribe, belief, age, marital status, pregnancy, caring responsibilities, sexual orientation, or disability.
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Creative Copywriter in Rugby employer: Practical Action
Practical Action is an exceptional employer that prioritises work-life balance through flexible working arrangements and a supportive hybrid working policy. With a strong commitment to employee development, generous benefits including enhanced family-friendly policies, and a vibrant work culture focused on making a positive impact globally, this role as a People & Culture Associate offers a meaningful opportunity to contribute to transformative change while growing professionally in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Copywriter in Rugby
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Practical Action and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Practical Action are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Practical Action on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Practical Action. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Copywriter in Rugby
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Practical Action. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Practical Action:Show us that you’ve done your homework! In your application, briefly mention what you admire about Practical Action’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Practical Action
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Practical Action will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Practical Action, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
