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For Companies At a Glance
- Tasks: Lead social media strategy and create engaging content across multiple platforms.
- Company: Join a dynamic team focused on impactful storytelling and social change.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real difference by driving engagement and raising awareness on key social issues.
- Qualifications: Proven experience in social media management and strong storytelling skills.
- Other info: Collaborative environment with a focus on creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a creative, data-driven Senior Social Media Officer to lead the management and evolution of our social media presence across multiple channels. You’ll work closely with colleagues across our global teams to bring our brand to life online — raising awareness, driving engagement, and helping us tell powerful stories of change.
This role sits within our Brand & Communications team. You’ll be responsible for managing digital communities, creating compelling content, spotting trends, and using data insights to optimise our performance. You’ll also play a vital role in building capacity across the organisation, helping others to use social media in a way that’s consistent, impactful, and aligned with our global objectives.
About you
You are a dynamic digital communications professional with a proven track record in developing and executing impactful social media strategies. Your exceptional communication skills enable you to collaborate effectively with diverse stakeholders, showing persuasive leadership to foster a culture of creativity, innovation, knowledge sharing, and consistency across platforms. You have a strong background in content creation, with the ability to craft compelling narratives that resonate with various audiences.
Your expertise in community management enables you to cultivate vibrant online spaces and respond to engagement with thoughtfulness and agility. You are adept at leveraging analytics to optimise performance and drive meaningful conversations around key issues in social justice, dignified livelihoods, and climate resilience. You stay informed about emerging digital innovations, always seeking new ways to elevate Practical Action’s work and profile.
You’ll bring
- Proven experience in social media strategy and management (experience in the INGO or development sector a plus).
- Excellent knowledge of key platforms (LinkedIn, Instagram, YouTube, etc.) strengths and opportunities, and how to get the most out of them.
- Strong storytelling skills and experience creating multimedia content, with grounded confidence to adapt master narratives and campaigns to diverse audiences.
- Spotless attention to detail and commitment to the development of high-quality outputs aligned with the organisation’s strategic objectives.
- Solid grasp of digital analytics, social listening tools, and the ability to translate data into insights, creating accessible reports and actionable recommendations.
- Continuous curiosity and understanding of current digital trends, best practices, and emerging platforms.
- Ability to work with and mentor a diverse array of colleagues from different backgrounds and cultures at all levels and experience.
- An inclusive, respectful, and collaborative mindset is a must.
Senior Social Media Officer in London employer: Practical Action
Contact Detail:
Practical Action Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Officer in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio of your best social media campaigns and content. When you get the chance, share it during interviews to really impress.
✨Tip Number 3
Stay updated on trends! Follow industry leaders and engage with their content. This not only keeps you informed but also shows your passion for the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Social Media Officer in London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your storytelling skills. Remember, we want to see how you can bring our brand to life online.
Highlight Your Data Savvy: Don’t forget to mention your experience with analytics and how you've used data to drive social media strategies. We love a data-driven approach, so share specific examples of how you've optimised performance in the past.
Tailor Your Application: Make sure to tailor your application to the role. Highlight your experience with the key platforms mentioned in the job description and how you've successfully engaged diverse audiences. This shows us you understand what we're looking for!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Practical Action
✨Know Your Platforms
Make sure you’re well-versed in the key social media platforms mentioned in the job description. Research their strengths and weaknesses, and be ready to discuss how you would leverage each one to enhance the organisation's online presence.
✨Showcase Your Storytelling Skills
Prepare examples of compelling narratives you've crafted in the past. Think about how you can adapt these stories to resonate with different audiences, as this will demonstrate your versatility and creativity in content creation.
✨Data-Driven Insights
Brush up on your knowledge of digital analytics and social listening tools. Be prepared to discuss how you’ve used data to inform your strategies and optimise performance in previous roles. This shows you can back up your creative ideas with solid evidence.
✨Emphasise Collaboration
Highlight your experience working with diverse teams and mentoring colleagues. Share specific examples of how you’ve fostered a culture of creativity and knowledge sharing, as this aligns perfectly with the collaborative mindset they’re looking for.
