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- Tasks: Lead and inspire PR campaigns for travel clients, creating impactful communications.
- Company: Join a multi award-winning team passionate about travel and lifestyle.
- Benefits: Collaborative culture, career growth, and the chance to work with top influencers.
- Why this job: Make a real difference in travel communications and elevate brands above the competition.
- Qualifications: Five years in PR, strong storytelling skills, and experience with influencer campaigns.
- Other info: Diverse and inclusive workplace welcoming applicants from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Location: Based at any of our UK offices - Cardiff, London, or Sheffield - with regular time spent working from our London office each week.
At Four, we are on a mission to deliver communications that make a genuine difference. We are looking for a communications account director to work across our travel clients. You will be a strategic and media-savvy PR Account Director able to lead and inspire. This is a pivotal role for a seasoned PR professional with a passion for travel and lifestyle campaigns. You will be joining a collaborative team, delivering high-impact, insight-led communications.
We are a multi award-winning team that combines travel insights with big, bold creative ideas - backed by access to sector-leading insight tools. Our activations could see us working on international campaigns with well-known influencers, collaborating with fashion brands or crafting fascinating research stories that connect audiences to our clients' messages in fresh and memorable ways.
What You’ll Do
- Lead the development and execution of earned media strategies across PR, stakeholder engagement and influencer relations.
- Focus on gaining impactful coverage and share of voice for a range of travel clients from far-flung destinations, luxury hotels, river and ocean cruises to the camping and caravanning sector.
- Design and deliver integrated communications campaigns with a strong earned media focus.
- Lead media relations and press office functions, including crisis communications when needed.
- Build and maintain relationships with key journalists, influencers, and stakeholders.
- Advise on strategic messaging and narrative development.
- Devise and execute high-value brand partnership strategies.
- Deliver stand-out campaigns that raise our clients above the competition.
- Manage and mentor junior team members to deliver excellence.
What You Bring
- Minimum five years' experience in PR or communications, ideally with some experience in the travel or lifestyle sector.
- Experience managing teams and mentoring junior staff.
- Excellent writing, pitching and storytelling skills.
- Experience in brand partnership marketing.
- Experience in working with high-impact influencer campaigns and negotiating contracts.
- Spanish speaker a bonus.
Why This Role Matters
You will be part of a collaborative, fast-paced team where your ideas and leadership will directly influence how our clients are communicated to the public. If you are a proactive, strategic communicator, ready to lead campaigns that deliver a measurable difference then we would like to hear from you.
We welcome applications from people with neurodiversity and disabilities and will provide reasonable adjustments throughout the recruitment process.
Please note: We do not accept CVs from recruitment agencies.
Equality and diversity statement: We are proud of our diverse community at Four and are committed to reflecting the diversity of the world in which we live. We strive to improve our diversity and welcome applicants from all backgrounds, especially those from minority and under-represented groups. We do not discriminate on the grounds of age, disability, sex, sexual orientation, gender reassignment, gender identity, marriage, civil partnership, pregnancy and maternity, race (including colour and ethnic or national origins), religion or belief.
PR ACCOUNT DIRECTOR - TRAVEL AND LIFESTYLE SECTOR in Sheffield employer: PR ACCOUNT DIRECTOR -TRAVEL AND LIFESTYLE SECTOR
Contact Detail:
PR ACCOUNT DIRECTOR -TRAVEL AND LIFESTYLE SECTOR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR ACCOUNT DIRECTOR - TRAVEL AND LIFESTYLE SECTOR in Sheffield
✨Network Like a Pro
Get out there and connect with people in the travel and lifestyle sector. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. Remember, it’s all about who you know!
✨Show Off Your Passion
When you get the chance to chat with someone from Four or any other company, let your love for travel and lifestyle shine through. Share your experiences and ideas about campaigns you admire. This enthusiasm can set you apart from the crowd!
✨Prepare for the Interview
Do your homework! Research Four’s recent campaigns and think about how you could contribute. Prepare some thoughtful questions to ask during the interview – it shows you’re genuinely interested and engaged.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and really want to be part of our team.
We think you need these skills to ace PR ACCOUNT DIRECTOR - TRAVEL AND LIFESTYLE SECTOR in Sheffield
Some tips for your application 🫡
Show Your Passion for Travel: When you're writing your application, let your love for travel and lifestyle shine through. Share personal experiences or projects that highlight your enthusiasm for the sector – it’ll make you stand out!
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight relevant experience in PR, especially in travel or lifestyle campaigns, and demonstrate how your skills align with what we’re looking for.
Be Clear and Concise: We appreciate clarity! Keep your writing straightforward and to the point. Use bullet points where necessary to make your achievements pop and ensure we can easily see your strengths.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at PR ACCOUNT DIRECTOR -TRAVEL AND LIFESTYLE SECTOR
✨Know Your Travel and Lifestyle Trends
Before the interview, dive deep into current trends in the travel and lifestyle sectors. Familiarise yourself with recent campaigns, key influencers, and emerging destinations. This knowledge will not only impress your interviewers but also show that you're genuinely passionate about the industry.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed successful PR strategies in the past. Highlight your ability to lead media relations and manage crises effectively. Use metrics to demonstrate the impact of your campaigns, as this will resonate well with the team’s focus on high-impact communications.
✨Build Rapport with Interviewers
During the interview, aim to establish a connection with your interviewers. Ask insightful questions about their recent projects or the company culture. This not only shows your interest but also helps you gauge if the company is the right fit for you. Remember, it’s a two-way street!
✨Demonstrate Leadership and Mentoring Skills
Since the role involves managing and mentoring junior team members, be ready to share your experiences in leadership. Discuss how you've inspired confidence in your teams and contributed to their professional growth. This will highlight your suitability for a pivotal role within their collaborative environment.
