PR ACCOUNT DIRECTOR - TRAVEL AND LIFESTYLE SECTOR in Cardiff

Location: Based at any of our UK offices - Cardiff, London, or Sheffield - with regular time spent working from our London office each week.

At Four, we are on a mission to deliver communications that make a genuine difference. We are looking for a communications account director to work across our travel clients. You will be a strategic and media-savvy PR Account Director able to lead and inspire. This is a pivotal role for a seasoned PR professional with a passion for travel and lifestyle campaigns. You will be joining a collaborative team, delivering high-impact, insight-led communications.

We are a multi award-winning team that combines travel insights with big, bold creative ideas - backed by access to sector-leading insight tools. Our activations could see us working on international campaigns with well-known influencers, collaborating with fashion brands or crafting fascinating research stories that connect audiences to our clients' messages in fresh and memorable ways.

What You’ll Do

• Lead the development and execution of earned media strategies across PR, stakeholder engagement and influencer relations.
• Focus on gaining impactful coverage and share of voice for a range of travel clients from far-flung destinations, luxury hotels, river and ocean cruises to the camping and caravanning sector.
• Design and deliver integrated communications campaigns with a strong earned media focus.
• Lead media relations and press office functions, including crisis communications when needed.
• Build and maintain relationships with key journalists, influencers, and stakeholders.
• Advise on strategic messaging and narrative development.
• Devise and execute high-value brand partnership strategies.
• Deliver stand-out campaigns that raise our clients above the competition.
• Manage and mentor junior team members to deliver excellence.

What You Bring

• Minimum five years' experience in PR or communications, ideally with some experience in the travel or lifestyle sector.
• Experience managing teams and mentoring junior staff.
• Excellent writing, pitching and storytelling skills.
• Experience in brand partnership marketing.
• Experience in working with high-impact influencer campaigns and negotiating contracts.
• Spanish speaker a bonus.

Why This Role Matters

You will be part of a collaborative, fast-paced team where your ideas and leadership will directly influence how our clients are communicated to the public. If you are a proactive, strategic communicator, ready to lead campaigns that deliver a measurable difference then we would like to hear from you.

We welcome applications from people with neurodiversity and disabilities and will provide reasonable adjustments throughout the recruitment process.

Please note: We do not accept CVs from recruitment agencies.

Equality and diversity statement: We are proud of our diverse community at Four and are committed to reflecting the diversity of the world in which we live. We strive to improve our diversity and welcome applicants from all backgrounds, especially those from minority and under-represented groups. We do not discriminate on the grounds of age, disability, sex, sexual orientation, gender reassignment, gender identity, marriage, civil partnership, pregnancy and maternity, race (including colour and ethnic or national origins), religion or belief.