At a Glance
- Tasks: Drive product marketing strategy using data to empower global payment solutions.
- Company: Join PPRO, a leader in local payments with a collaborative culture.
- Benefits: Enjoy hybrid work, competitive salary, and a £1,000 annual learning budget.
- Other info: Pet-friendly office, mental health support, and excellent career growth opportunities.
- Why this job: Make an impact in fintech by shaping go-to-market strategies with data-driven insights.
- Qualifications: 5+ years in product marketing, preferably in B2B fintech or payments.
At PPRO, we simplify access to local payments - providing a local payments platform that empowers giants like PayPal, Stripe, and Microsoft to connect with billions of consumers worldwide. PPRO is looking for a Product Marketing Manager to ground our go-to-market strategy in data.
You'll mine Salesforce, product, and transaction data across platforms to build a clear, evidence-based Ideal Customer Profile (ICP), collaborating with commercial and leadership to define ICP tiers that shape our launch plans. You'll own sales enablement for a scaling commercial team - leveraging AI tools to build battlecards, decks, technical FAQs, and training. You'll also close the feedback loop by translating win/loss data into actionable enablement to the wider marketing team for campaign planning, channel optimisation, and KPI measurement.
- Build and maintain PPRO's ICP through data: Mine Salesforce (accounts, opportunities, win/loss reasons) and Gong alongside product usage and transaction data to build and continuously refine PPRO's ICP across verticals, regions, and payment segments.
- Determine which data sets and behavioral signals yield the clearest indicators of customer fit, ensuring your analysis focuses on high-value business drivers.
- Translate ICP findings into targeting criteria for campaigns, lead scoring, account planning, content creation, launch plans and feed it into the wider team.
- Collaborate and support sales and wider marketing team on generating target lists based on the ICP and business/launch objectives.
- Own sales enablement for a growing commercial team: Build and maintain the sales enablement toolkit - battlecards, decks, technical product FAQs, and training - grounded in real win/loss data.
- Keep enablement assets current as things evolve, using a mix of AI and hands-on work to move at the pace the team needs.
- Run recurring win/loss analysis, triangulating CRM data with direct conversations with sales and customers.
- Track sales engagement with enablement assets and measure their direct impact on conversion rates and deal velocity.
- Partner with marketing to make sure the ICP is applied consistently across campaigns, events, and other activities.
- Feed quantitative win/loss insights and asset utilisation data back into product marketing to continually refine messaging, positioning, and GTM strategy.
Overall GTM support: Support the team with wider GTM needs as they arise - market research, positioning roll-out, launch planning, etc.
What you'll need:
- 5+ years in product marketing or GTM ideally in B2B fintech or payments.
- A track record of building or substantially refining complex ICP from data.
- Comfortable using AI and BI tools to analyse CRM data and automate enablement content.
- Excellent written and verbal communication, with the credibility to present data-backed findings to sales and leadership.
Nice to Have:
- Experience in cross-border payments, local payment methods, or payments infrastructure.
- Familiarity with Salesforce, Looker Studio, and Claude Skills.
Hybrid working: We offer a hybrid structure with a 3 days / week on site expectation, so you can strike the balance between office and home working.
In addition to our 28-day holiday allowance, we also provide:
- A work from abroad policy, enabling employees to work remotely for up to another 30 days per year.
- A GBP 1,000 annual budget to support your professional growth.
- Leadership cafés, on-the-job training, and other opportunities to help you grow your skills and thrive in your role.
- Various insurances including a medical insurance (BUPA health care plan) and a 5% matching pension plan through Now Pensions.
- Enhanced family leave to support you during key life moments.
- Workplace Nursery Scheme - Save on childcare through salary exchange.
- Gym membership - PPRO helps contribute towards the costs of your gym membership.
- Mental Health Platform - One-on-one therapy, chat therapy, therapist-led courses, guided meditations, and more.
Our HQ office on Procter Street, is a short walk from Holborn, Farringdon and Covent Garden. The office is set up for cross team collaboration and is pet-friendly.
Our Principles: We get things done.
Product Manager, Marketing Services in London employer: PPRO
At PPRO, we pride ourselves on being an exceptional employer that champions innovation and collaboration within a diverse global team. Our London office offers a vibrant work culture with hybrid working options, generous benefits including enhanced family leave and a focus on employee development through dedicated learning budgets. Join us to be part of a mission-driven company that values your contributions and supports your professional growth while enjoying a pet-friendly environment and a commitment to mental well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager, Marketing Services in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like PPRO!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at PPRO would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at PPRO through your school's career services!
We think you need these skills to ace Product Manager, Marketing Services in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Manager, Marketing Services, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Manager, Marketing Services position at PPRO. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at PPRO
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
