LondonMarketing – Product Marketing /Permanent - full time /HybridAt PPRO, we simplify access to local payments - providing a local payments platform that empowers giants like PayPal, Stripe, and Microsoft to connect with billions of consumers worldwide. they are the competitive advantage driving our innovation. PPRO is looking for a Product Marketing Manager to ground our go-to-market strategy in data. You'll mine Salesforce, product, and transaction data across platforms to build a clear, evidence-based Ideal Customer Profile (ICP), collaborating with commercial and leadership to define ICP tiers that shape our launch plans. You'll own sales enablement for a scaling commercial team - leveraging AI tools to build battlecards, decks, technical FAQs, and training. You'll also close the feedback loop by translating win/loss data into actionable enablement to the wider marketing team for campaign planning, channel optimisation, and KPI measurement.Build and maintain PPRO's ICP through data:Mine Salesforce (accounts, opportunities, win/loss reasons) and Gong alongside product usage and transaction data to build and continuously refine PPRO's ICP across verticals, regions, and payment segments.Determine which data sets and behavioral signals yield the clearest indicators of customer fit, ensuring your analysis focuses on high-value business drivers.Translate ICP findings into targeting criteria for campaigns, lead scoring, account planning, content creation, launch plans and feed it into the wider team.Collaborate and support sales and wider marketing team on generating target lists based on the ICP and business/launch objectives.Own sales enablement for a growing commercial team:Build and maintain the sales enablement toolkit - battlecards, decks, technical product FAQs, and training - grounded in real win/loss data.Keep enablement assets current as things evolve, using a mix of AI and hands-on work to move at the pace the team needs.Run recurring win/loss analysis, triangulating CRM data with direct conversations with sales and customers.Track sales engagement with enablement assets and measure their direct impact on conversion rates and deal velocity.Partner with marketing to make sure the ICP is applied consistently across campaigns, events, and other activities.Feed quantitative win/loss insights and asset utilisation data back into product marketing to continually refine messaging, positioning, and GTM strategy.Overall GTM support Support the team with wider GTM needs as they arise - market research, positioning roll-out, launch planning, etc. What you'll need:5+ years in product marketing or GTM ideally in B2B fintech or payments.A track record of building or substantially refining complex ICP from data.Comfortable using AI and BI tools to analyse CRM data and automate enablement content.Excellent written and verbal communication, with the credibility to present data-backed findings to sales and leadership.Nice to Have: Experience in cross-border payments, local payment methods, or payments infrastructure.Familiarity with Salesforce, Looker Studio, and Claude Skills.Hybrid working - We offer a hybrid structure with a 3 days / week on site expectation, so you can strike the balance between office and home working. In addition to our 28-day holiday allowance, we also provide a work from abroad policy, enabling employees to work remotely for up to another 30 days per year Learning and Development - We offer a GBP 1,000 annual budget to support your professional growth—because investing in your development benefits us all. In addition, we provide leadership cafés, on-the-job training, and other opportunities to help you grow your skills and thrive in your role..Insurance - Because better safe than sorry - we want our employees to benefit from various insurances including a medical insurance (BUPA health care plan) and a 5% matching pension plan through Now Pensions.Enhance Family Leave - We understand the importance of family - that's why we offer enhanced family leave to support you during key life moments.Workplace Nursery Scheme - Save on childcare through salary exchangeGym membership - PPRO helps contribute towards the costs of your gym membership, supporting your physical fitness journey while easing the burden on your walletMental Health Platform - We've teamed up with a top well-being platform to provide one-on-one therapy, chat therapy, therapist-led courses, guided meditations, and more.Our HQ office on Procter Street, is a short walk from Holborn, Farringdon and Covent Garden so if you're a foodie there's plenty nearby. The office is befitting a tech business and is set up for cross team collaboration.Pet-friendly office- Because work is better with your paw-tners by your sideOur Principles:We get things done: We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. If you would like more information about how your data is processed, please refer to our Candidate Privacy Policy -
Product Manager - Digital Marketing in London employer: PPRO
At PPRO, we pride ourselves on being an exceptional employer that champions innovation and collaboration within a diverse global team. Our London office offers a vibrant work culture with hybrid working options, generous benefits including enhanced family leave and a focus on employee development through dedicated learning budgets. Join us to be part of a mission-driven company that values your contributions and supports your professional growth while enjoying a pet-friendly environment and a commitment to mental well-being.
