At a Glance
- Tasks: Lead brand strategy and awareness for PPRO in the high-growth LATAM region.
- Company: Join a diverse, innovative team at PPRO, a leader in local payments.
- Benefits: Enjoy hybrid working, generous holiday allowance, and a GBP 1,000 annual learning budget.
- Other info: Work in a pet-friendly office with great collaboration spaces and wellness support.
- Why this job: Make a real impact by shaping PPRO's global brand narrative and driving growth.
- Qualifications: Experience in brand storytelling and strategic marketing within fintech or B2B SaaS.
The predicted salary is between 80000 - 100000 £ per year.
At PPRO, our mission is to simplify access to local payment methods and our vision is to enable the sale of goods and services to anyone in the world using their preferred way to pay. We empower partners such as Ant Group, PayPal and Stripe to access new markets, connect with more customers, and accelerate their growth. Our strength lies in our diverse global team with 50+ nationalities and 10+ international locations, all united around one goal – to deliver the best possible products and services to our partners and customers.
The Purpose: As we accelerate toward our goal of 3x growth by 2028, we are seeking an Associate Brand Marketing Director that will 10x our brand. This role is a strategic cornerstone within the marketing team, specifically tasked with making the PPRO brand synonymous with local payments globally while spearheading our brand awareness and consideration for the high-growth LATAM region. You will lead the creation of a powerful ‘pull’ strategy designed to engage key audiences and establish PPRO as the trusted authority for global PSPs and merchants.
What you’ll be doing:
- Global brand narrative, thought leadership & influence: Lead the evolution of the PPRO brand from its EMEA heritage to a globally recognised leader in local payments. You will define and execute a brand strategy that brings our mission, vision, and values to life while strengthening our visibility and influence across the global payments ecosystem.
- LATAM market development: Own the strategic narrative for our LATAM growth initiative, driving category leadership, brand awareness, and consideration across key trade corridors through high-impact, creative marketing programmes and activations.
- Strategic positioning: Strengthen and refine PPRO’s market positioning by clearly articulating our unique value proposition.
- Team leadership & development: Lead and develop a high-performing team, providing strategic direction and oversight across content production and communications.
- Partner marketing and enablement: Drive brand visibility and market momentum through strategic partner collaboration.
- Connecting brand equity to performance and volume growth: Ensure brand-building initiatives contribute directly to commercial outcomes.
What makes you a great fit:
- Executive storytelling: Proven experience shaping compelling brand narratives at a senior level within fintech, payments, or B2B SaaS.
- Creative leadership: A track record of developing bold, differentiated campaigns that increase awareness, consideration, and market influence beyond traditional performance marketing channels.
- Strategic partnership: Experience partnering with executive leadership and cross-functional stakeholders to align brand strategy, thought leadership, and communications with long-term business objectives.
- Agency management: Demonstrated ability to select, manage, and inspire creative, PR, media, and content agencies to deliver high-impact campaigns.
Nice to have:
- LATAM payments expertise: Deep understanding of the LATAM payments ecosystem, including market dynamics, customer needs, and the competitive landscape across key regional markets.
- Technical storytelling: Exceptional ability to translate complex payments infrastructure, product capabilities, and technical differentiators into compelling customer-centric value propositions and market narratives.
Impact at a glance:
- Awareness: Establishing PPRO as the undisputed authority for local payments in LATAM and beyond.
- Consideration: Shifting the market perception to recognise PPRO as a global, multi-regional partner.
- Influence: Building a robust network of industry advocates and high-level decision-makers.
What's in it for you?
- Hybrid working - We offer a hybrid structure with a 3 days / week on site expectation.
- Learning and Development - We offer a GBP 1,000 annual budget to support your professional growth.
- Insurance - We want our employees to benefit from various insurances including a medical insurance and a 5% matching pension plan.
- Enhanced Family Leave - We offer enhanced family leave to support you during key life moments.
- Workplace Nursery Scheme - Save on childcare through salary exchange.
- Gym membership - PPRO helps contribute towards the costs of your gym membership.
- Mental Health Platform - We’ve teamed up with a top well-being platform to provide therapy and guided meditations.
Our Principles:
- We get things done: We are courageous; we take ownership, make decisions and get things done.
- We act with trust and integrity: We listen first and challenge respectfully.
- We put the customer first: We are laser focused on delivering outstanding outcomes for our customers.
- We make things better: We boldly explore new ideas and have an unwavering commitment to continuous improvement.
- We work as a team: We collaborate closely and value team success over individual achievement.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.
Associate Brand Marketing Director in London employer: PPRO
At PPRO, we pride ourselves on being an exceptional employer that champions innovation and collaboration within a diverse global team. Our hybrid working model, generous professional development budget, and comprehensive benefits—including enhanced family leave and mental health support—create a supportive environment where employees can thrive. Located in the heart of London, our vibrant office fosters creativity and teamwork, making it an ideal place for those looking to make a meaningful impact in the fintech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Brand Marketing Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PPRO and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PPRO are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PPRO on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PPRO. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Associate Brand Marketing Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PPRO. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PPRO:Show us that you’ve done your homework! In your application, briefly mention what you admire about PPRO’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PPRO
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PPRO will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PPRO, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
