At a Glance
- Tasks: Lead brand evolution and drive global recognition in local payments.
- Company: Dynamic fintech company focused on innovative payment solutions.
- Benefits: Hybrid working, generous holiday allowance, and wellness support.
- Other info: Pet-friendly office and strong focus on personal development.
- Why this job: Shape compelling brand narratives and make a real impact in the fintech space.
- Qualifications: 10+ years in B2B marketing with proven brand strategy experience.
The predicted salary is between 60000 - 80000 £ per year.
The Purpose: As we accelerate toward our goal of 3x growth by 2028, we are seeking an Associate Brand Marketing Director that will 10x our brand.
What you’ll be doing:
- Lead the evolution of the PPRO brand from its EMEA heritage to a globally recognised leader in local payments.
- Define and execute a brand strategy that brings our mission, vision, and values to life while strengthening our visibility and influence across the global payments ecosystem.
- Own the strategic narrative for our LATAM growth initiative, driving category leadership, brand awareness, and consideration across key trade corridors through high-impact, creative marketing programmes and activations.
- Strengthen and refine PPRO’s market positioning by clearly articulating our unique value proposition.
- Partner closely with Product Marketing to develop and execute differentiated narratives that set us apart from competitors and resonate with target audiences.
- Lead and develop a high-performing team, providing strategic direction and oversight across content production and communications.
- Drive brand visibility and market momentum through strategic partner collaboration.
- Create and support co-marketing opportunities, including joint campaigns, launches, and communications programmes that amplify our collective reach and impact.
- Ensure brand-building initiatives contribute directly to commercial outcomes by increasing awareness, consideration, and brand preference at the top of the funnel, supporting more efficient customer acquisition, strengthening conversion performance, and driving sustainable volume growth.
What makes you a great fit:
- Proven experience shaping compelling brand narratives at a senior level within fintech, payments, or B2B SaaS.
- Ability to translate business strategy into powerful stories that build brand equity, influence perception, and drive commercial outcomes.
- Track record of developing bold, differentiated campaigns that increase awareness, consideration, and market influence beyond traditional performance marketing channels.
- Experience partnering with executive leadership and cross-functional stakeholders to align brand strategy, thought leadership, and communications with long-term business objectives.
- Demonstrated ability to select, manage, and inspire creative, PR, media, and content agencies to deliver high-impact campaigns and consistently elevate brand presence.
- 10+ years of B2B Marketing experience with executive presence to report to the CMO and hands-on seniority to shape content and assets.
- Deep experience in high-growth fintech with understanding of regulated environments and complex sales cycles.
Nice to have:
- Deep understanding of the LATAM payments ecosystem, including market dynamics, customer needs, and the competitive landscape across key regional markets.
- Exceptional ability to translate complex payments infrastructure, product capabilities, and technical differentiators into compelling customer-centric value propositions and market narratives.
Impact at a glance:
- Awareness: Establishing PPRO as the undisputed authority for local payments in LATAM and beyond.
- Consideration: Shifting the market perception to recognise PPRO as a global, multi-regional partner.
- Influence: Building a robust network of industry advocates and high-level decision-makers.
What's in it for you?:
- Hybrid working – 3 days on site per week, 28-day holiday allowance, plus a work-from-abroad policy for up to 30 days per year.
- Learning and Development – GBP 1,000 annual budget, leadership cafés, on-the-job training, and other growth opportunities.
- Insurance – Medical insurance (BUPA health care plan) and a 5% matching pension plan through Now Pensions.
- Enhanced Family Leave – Support for key life moments.
- Workplace Nursery Scheme – Save on childcare through salary exchange.
- Gym membership – Contributions towards gym costs.
- Mental Health Platform – Access to therapy, chat therapy, courses, guided meditations, and more.
- Our HQ office – Located on Procter Street, short walk from Holborn, Farringdon and Covent Garden, fit for cross-team collaboration.
- Pet-friendly office – Bring your pets to work.
Associate Brand Marketing Director employer: PPRO
At PPRO, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, perfect for the Associate Brand Marketing Director role. With a strong focus on employee growth through generous learning and development budgets, hybrid working options, and a supportive environment that values creativity and collaboration, our team is empowered to drive impactful brand strategies in the fast-paced fintech landscape. Located in the heart of London, our pet-friendly office not only encourages cross-team collaboration but also offers unique benefits like enhanced family leave and mental health support, making PPRO a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Brand Marketing Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PPRO and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PPRO are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PPRO on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PPRO. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Associate Brand Marketing Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PPRO. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PPRO:Show us that you’ve done your homework! In your application, briefly mention what you admire about PPRO’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PPRO
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PPRO will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PPRO, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
