Associate Brand Marketing Director

The Purpose: As we accelerate toward our goal of 3x growth by 2028, we are seeking an Associate Brand Marketing Director that will 10x our brand.

What you’ll be doing:

• Lead the evolution of the PPRO brand from its EMEA heritage to a globally recognised leader in local payments.
• Define and execute a brand strategy that brings our mission, vision, and values to life while strengthening our visibility and influence across the global payments ecosystem.
• Own the strategic narrative for our LATAM growth initiative, driving category leadership, brand awareness, and consideration across key trade corridors through high-impact, creative marketing programmes and activations.
• Strengthen and refine PPRO’s market positioning by clearly articulating our unique value proposition.
• Partner closely with Product Marketing to develop and execute differentiated narratives that set us apart from competitors and resonate with target audiences.
• Lead and develop a high-performing team, providing strategic direction and oversight across content production and communications.
• Drive brand visibility and market momentum through strategic partner collaboration.
• Create and support co-marketing opportunities, including joint campaigns, launches, and communications programmes that amplify our collective reach and impact.
• Ensure brand-building initiatives contribute directly to commercial outcomes by increasing awareness, consideration, and brand preference at the top of the funnel, supporting more efficient customer acquisition, strengthening conversion performance, and driving sustainable volume growth.

What makes you a great fit:

• Proven experience shaping compelling brand narratives at a senior level within fintech, payments, or B2B SaaS.
• Ability to translate business strategy into powerful stories that build brand equity, influence perception, and drive commercial outcomes.
• Track record of developing bold, differentiated campaigns that increase awareness, consideration, and market influence beyond traditional performance marketing channels.
• Experience partnering with executive leadership and cross-functional stakeholders to align brand strategy, thought leadership, and communications with long-term business objectives.
• Demonstrated ability to select, manage, and inspire creative, PR, media, and content agencies to deliver high-impact campaigns and consistently elevate brand presence.
• 10+ years of B2B Marketing experience with executive presence to report to the CMO and hands-on seniority to shape content and assets.
• Deep experience in high-growth fintech with understanding of regulated environments and complex sales cycles.

Nice to have:

• Deep understanding of the LATAM payments ecosystem, including market dynamics, customer needs, and the competitive landscape across key regional markets.
• Exceptional ability to translate complex payments infrastructure, product capabilities, and technical differentiators into compelling customer-centric value propositions and market narratives.

Impact at a glance:

• Awareness: Establishing PPRO as the undisputed authority for local payments in LATAM and beyond.
• Consideration: Shifting the market perception to recognise PPRO as a global, multi-regional partner.
• Influence: Building a robust network of industry advocates and high-level decision-makers.

What's in it for you?:

• Hybrid working – 3 days on site per week, 28-day holiday allowance, plus a work-from-abroad policy for up to 30 days per year.
• Learning and Development – GBP 1,000 annual budget, leadership cafés, on-the-job training, and other growth opportunities.
• Insurance – Medical insurance (BUPA health care plan) and a 5% matching pension plan through Now Pensions.
• Enhanced Family Leave – Support for key life moments.
• Workplace Nursery Scheme – Save on childcare through salary exchange.
• Gym membership – Contributions towards gym costs.
• Mental Health Platform – Access to therapy, chat therapy, courses, guided meditations, and more.
• Our HQ office – Located on Procter Street, short walk from Holborn, Farringdon and Covent Garden, fit for cross-team collaboration.
• Pet-friendly office – Bring your pets to work.