Associate Brand Marketing Director in London

As we accelerate toward our goal of 3x growth by 2028, we are seeking an Associate Brand Marketing Director that will 10x our brand. This role is a strategic cornerstone within the marketing team, specifically tasked with making the PPRO brand synonymous with local payments globally while spearheading our brand awareness and consideration for the high‑growth LATAM region. You will lead the creation of a powerful pull strategy designed to engage key audiences and establish PPRO as the trusted authority for global PSPs and merchants.

Responsibilities

• Global brand narrative, thought leadership & influence – lead the evolution of the PPRO brand from its EMEA heritage to a globally recognised leader in local payments, defining and executing a brand strategy that brings our mission, vision, and values to life.
• LATAM market development – own the strategic narrative for our LATAM growth initiative, driving category leadership, brand awareness, and consideration across key trade corridors through high‑impact, creative marketing programmes and activations.
• Strategic positioning – strengthen and refine PPRO's market positioning by clearly articulating our unique value proposition and partnering with Product Marketing to develop differentiated narratives.
• Team leadership & development – lead and develop a high‑performing team, providing strategic direction and oversight across content production and communications.
• Partner marketing and enablement – drive brand visibility and market momentum through strategic partner collaboration, creating and supporting co‑marketing opportunities.
• Connecting brand equity to performance and volume growth – ensure brand‑building initiatives contribute directly to commercial outcomes by increasing awareness, consideration, and brand preference at the top of the funnel.

Qualifications

• Executive storytelling – proven experience shaping compelling brand narratives at a senior level within fintech, payments, or B2B SaaS, translating business strategy into powerful stories that build brand equity, influence perception, and drive commercial outcomes.
• Creative leadership – a track record of developing bold, differentiated campaigns that increase awareness, consideration, and market influence beyond traditional performance marketing channels.
• Strategic partnership – experience partnering with executive leadership and cross‑functional stakeholders to align brand strategy, thought leadership, and communications with long‑term business objectives.
• Agency management – demonstrated ability to select, manage, and inspire creative, PR, media, and content agencies to deliver high‑impact campaigns and consistently elevate brand presence.

Nice to Have

• LATAM payments expertise – deep understanding of the LATAM payments ecosystem, including market dynamics, customer needs, and the competitive landscape across key regional markets.
• Technical storytelling – exceptional ability to translate complex payments infrastructure, product capabilities, and technical differentiators into compelling customer‑centric value propositions and market narratives.

Benefits

• Hybrid working – hybrid structure with a 3 days per week on‑site expectation.
• 28‑day holiday allowance plus up to 30 days of remote working per year.
• Learning and Development – GBP 1,000 annual budget to support your professional growth.
• Insurance – medical insurance (BUPA) and a 5% matching pension plan through Now Pensions.
• Enhanced family leave and workplace nursery scheme.
• Gym membership support and mental health platform access.