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- Tasks: Lead SEO strategy and manage daily SEO activities to boost online presence.
- Company: Join PPG, a leader in innovation and sustainability, enhancing surfaces worldwide.
- Benefits: Enjoy competitive pay, career growth opportunities, and a supportive work environment.
- Why this job: Make a real impact on digital marketing while collaborating with creative teams.
- Qualifications: 3-5 years in SEO or digital marketing; strong technical skills required.
- Other info: Flexible work options and a commitment to diversity and inclusion.
The predicted salary is between 28800 - 48000 £ per year.
SEO Marketing Manager is a key position within the AC EMEA marketing organization, responsible for leading the development and implementation of a comprehensive Search Engine Optimization (SEO) strategy. This role is essential for enhancing the organization's online presence and fostering organic growth across various markets in the EMEA region. The SEO Marketing Manager will set clear SEO goals that align with overall marketing objectives, ensuring that SEO initiatives are integrated into broader marketing campaigns in a cohesive manner.
In this capacity, the manager will oversee a range of SEO activities, including content strategies, keyword research, and link-building strategies, aimed at improving search engine rankings, increasing customer engagement, and driving organic traffic and conversions. A solid understanding of the digital landscape, including current trends in SEO, search algorithms, and user behaviour, is essential. The manager will facilitate collaboration among cross-functional teams, including content creators, developers, and designers, to ensure that SEO best practices are effectively applied across all platforms and marketing efforts.
Key Responsibilities:- Project Management: Manage and lead SEO activities of varying scopes, collaborating with local and technical teams across the organization to ensure effective execution of SEO initiatives.
- SEO Strategy Development: Develop and implement the overall SEO strategy, setting clear SEO goals for the AC EMEA marketing organization and integrating SEO efforts into broader marketing strategies.
- SEO Analysis, Reporting and Insights: Track key metrics and monitor SEO performance, creating dashboards to visualize progress for stakeholders. Provide data-driven recommendations for activities and oversee their execution across different markets and brands. Understand target audiences, their needs, and preferences to translate insights into actionable SEO strategies that contribute to business growth.
- Content and Link Building Strategies: Lead the development of content strategies, keyword research, and link-building strategies to enhance search engine rankings and improve customer engagement, organic traffic growth, and conversions.
- Collaboration & mentoring: Facilitate collaboration with cross-functional teams, including content creators, developers, and designers, to integrate SEO best practices into various aspects of the business. Provide training and mentorship to strengthen local marketing teams' SEO capabilities, ensuring they are equipped to implement effective SEO practices.
- Training and Documentation: Develop and manage training content, best practices, and handbook documentation for SEO to enhance the capabilities of local marketing teams.
- Trend Monitoring: Track and monitor developments in the search field, including social media, artificial intelligence, and search engine trends, to stay informed and ensure ongoing findability in the future.
- Tool Management: Lead the selection of SEO tools to optimize performance, utilizing tools such as Google Analytics, Google Search Console, Google Optimize, Google Keyword Planner, and Conductor.
- Educational Background: A degree in Marketing, Business, eCommerce, or a related field, or equivalent proven professional experience.
- Experience: 3-5+ years of relevant working experience in SEO, digital marketing, or a related field, with a strong foundation in SEO best practices and technical SEO. Proven experience in leading cross-functional teams and collaborating with various stakeholders, including content creators, developers, and designers.
- Technical Skills: Knowledge of SEO ranking factors and search engine algorithms. Proficiency in Google properties such as Google Analytics, Google Tag Manager, Google Optimize, Google Keyword Planner, and Google Search Console, as well as additional SEO tools like Conductor (or similar). Excellent working knowledge of HTML, CSS, JavaScript, and schema markup. Experience in creating and managing dashboards to track key performance metrics.
SEO Marketing Manager employer: PPG
Contact Detail:
PPG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest SEO trends and algorithms. This knowledge will not only help you in interviews but also demonstrate your commitment to staying updated in a rapidly changing field.
✨Tip Number 2
Showcase your experience with SEO tools like Google Analytics and Google Search Console. Be prepared to discuss specific projects where you've used these tools to drive results, as this will highlight your practical skills.
✨Tip Number 3
Network with professionals in the SEO community. Attend webinars or local meetups to connect with others in the field, which can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 4
Prepare to discuss how you would integrate SEO strategies into broader marketing campaigns. Think of examples from your past work that illustrate your ability to collaborate with cross-functional teams effectively.
We think you need these skills to ace SEO Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SEO and digital marketing. Focus on specific achievements, such as successful campaigns or improvements in search rankings, to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and how your skills align with the company's goals. Mention your understanding of current trends in SEO and how you can contribute to their marketing strategy.
Showcase Technical Skills: Emphasise your proficiency with SEO tools like Google Analytics and Google Search Console. Provide examples of how you've used these tools to drive results in previous roles.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, include examples of past collaborations with content creators, developers, or designers. This will show your ability to work effectively within a team environment.
How to prepare for a job interview at PPG
✨Showcase Your SEO Knowledge
Make sure to brush up on the latest SEO trends and algorithms. Be prepared to discuss specific strategies you've implemented in the past, such as keyword research or link-building techniques, and how they positively impacted your previous roles.
✨Demonstrate Project Management Skills
Since this role involves managing various SEO activities, highlight your experience in project management. Share examples of how you've successfully led cross-functional teams and ensured effective execution of SEO initiatives.
✨Prepare Data-Driven Insights
Be ready to discuss how you track and analyse SEO performance metrics. Prepare to present any dashboards or reports you've created, and explain how you've used data to inform your SEO strategies and recommendations.
✨Emphasise Collaboration and Mentoring
This position requires collaboration with different teams. Talk about your experience working with content creators, developers, and designers, and how you've mentored others in SEO best practices to enhance their capabilities.
