Digital Content Specialist B2C

PPG is dedicated to delivering innovative solutions that enhance customer experiences. We are looking for a creative and results-driven Content Marketing Specialist to join our team as a fixed-term maternity leave replacement and contribute to our content marketing strategies.

Key Responsibilities:

• Develop and execute content marketing strategies aligned with marketing objectives, focusing on engaging target audiences through various digital channels (social media, email, web, SEO).
• Create high-performing and visually compelling content (including videos and still images) for social media channels together with external agencies.
• Collaborate closely with the B2C Digital Marketing Manager and cross-functional teams to define content themes, and conduct keyword research and competitor analysis to identify content opportunities and trends.
• Create and manage a content calendar for timely delivery.
• Work in close collaboration with B2C Digital Marketing Manager to support customer journey development with relevant content.
• Monitor content performance, analyse data for insights, and stay updated on industry trends to drive innovation and optimize strategies.
• Manage the allocated budget efficiently, ensuring project delivery and tracking return on investment.

Key Qualifications:

• Bachelor’s degree in Marketing, International Business, or related field, with a minimum of 3 years of content marketing experience across digital platforms.
• Strong writing and editing skills, with the ability to create compelling content in various formats and a good aesthetic sense for visually appealing designs.
• Excellent understanding of social media channels, their differences, potential and algorithms.
• Proven expertise in email marketing, including campaign creation, marketing automation, and performance analysis.
• Proficiency in digital marketing tools (META, CMS, CRM/marketing automation, Canva etc.) and experience in performance tracking and reporting.
• Strong communication and relationship-building skills, with a collaborative mindset and a passion for continuous improvement.
• Very good skills in spoken and written English.
• Work permit to Finland.

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, sexual orientation, gender identity or expression.