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For Companies At a Glance
- Tasks: Lead and execute strategic category management across EMEA for a Fortune 500 company.
- Company: Join PPG, a global leader in innovation and sustainability.
- Benefits: Competitive salary, career growth opportunities, and a supportive work environment.
- Why this job: Make a real impact in category management while collaborating with diverse teams.
- Qualifications: 7+ years in FMCG category management and strong analytical skills required.
- Other info: Embrace continuous learning and diversity in a dynamic workplace.
The predicted salary is between 43200 - 72000 £ per year.
PPG is an $18 billion dollar, Fortune 500 organisation. We are at the start of our Category Management journey in our Architectural Coatings business in EMEA and we are looking for an experienced Senior Category Manager to lead and execute our Category Management strategic agenda across EMEA.
Key Responsibilities
- Lead Category Management Strategic Agenda Across EMEA
- Execute Category Vision and keep senior leadership updated on progress.
- Lead the development and implementation of the Retail “Perfect Store” concept.
- Drive Category Management capability building, upskilling and training programs across EMEA.
- Finalize and roll-out Category Management blueprints and playbooks (e.g: Core Range, Merchandising Blueprints, Category Definition).
- Implement tools and insights, including planogram solutions.
- Manage yearly Category Management budget.
- Coach & Develop Markets as a CatMan Role Model.
- Run best‑practice forums across EMEA to share knowledge and successes.
- Collaborate with Sales, Commercial Excellence, Product, Brand, and Marketing teams to create compelling category sell‑in stories and seasonal activities for prioritized EMEA launches.
- Act as a reference point for category insights to support brand and commercial planning and identify needed research and insights to develop our category understanding across EMEA (e.g. shopping decision tree, category metrics tracking).
- Support local teams with presentations, business cases, and shopper understanding.
- Be the Operational Category Manager for International Key Accounts.
- Present to key EMEA customers and support Sales in building PPG credibility and strong retailer relationships.
- Drive category opportunities, listings, and distribution gains, including range reviews as needed.
- Track, analyse, and report customer EPOS and sales‑out data, combined with market trends and share insights via relevant dashboards.
- Champion and lead ‘shelf excellence’ including range, fixture layout and POS creation to aid shopper navigation and increase reach delivering identified Category Projects.
- Plan, coordinate and act as a best‑practice reference in driving insight‑based Retail Media Activations when relevant to boost penetration, brand awareness & conversion.
Qualifications
- Degree in marketing, international business, or a related field, or equivalent proven professional experience.
- 7+ years of working experience in FMCG category management and shopper / customer marketing or customer‑facing sales or marketing roles.
- Knowledge of category management and trade marketing principles, strategies, and best practices.
- Experience with industry data sources (e.g. Nielsen, Kantar, Dunnhumby) and category tools (e.g. DC Activ or other planogram tools, PowerBi Dashboards).
- Experience of implementing Retail Media activations and using data to evaluate effectiveness of category / shopper campaigns.
Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday. PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others.
Senior Category Marketing Manager in Batley employer: PPG
Contact Detail:
PPG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Category Marketing Manager in Batley
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to show that we’re not just a good fit for the role, but also for the team. Practice common interview questions and have your own ready to ask – it shows you’re genuinely interested!
✨Tip Number 3
Showcase your achievements with real examples. When discussing your experience, we should highlight specific projects or results that demonstrate our skills in category management and marketing. Numbers speak volumes, so don’t shy away from sharing metrics!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we often have exclusive opportunities listed there that you won’t find anywhere else. Let’s make sure we’re in the running!
We think you need these skills to ace Senior Category Marketing Manager in Batley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Category Marketing Manager role. Highlight your relevant experience in FMCG category management and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about category management and how your skills can help drive our strategic agenda across EMEA. Keep it engaging and personal – we love a good story!
Showcase Your Data Skills: Since data is key in this role, make sure to highlight your experience with industry data sources and tools like Nielsen or PowerBi. We want to know how you've used data to drive insights and decisions in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing candidates who take the initiative!
How to prepare for a job interview at PPG
✨Know Your Category Management Inside Out
Make sure you brush up on your category management knowledge, especially in the context of FMCG. Be ready to discuss specific strategies and best practices you've implemented in previous roles, as well as how you can apply them to PPG's Architectural Coatings business.
✨Showcase Your Data Savvy
Since the role involves using industry data sources like Nielsen and Kantar, come prepared with examples of how you've used data to drive category insights and decisions. Highlight any experience with planogram tools or dashboards, as this will demonstrate your technical proficiency.
✨Prepare for Collaborative Scenarios
Collaboration is key in this role, so think of examples where you've successfully worked with sales, marketing, and product teams. Be ready to discuss how you’ve created compelling category sell-in stories or seasonal activities that drove results.
✨Demonstrate Your Coaching Skills
As a Senior Category Marketing Manager, you'll be expected to coach and develop others. Prepare to share experiences where you've led training programs or best-practice forums, showcasing your ability to build capability across teams.
