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For Companies At a Glance
- Tasks: Drive growth through innovative brand strategies and collaborate with marketing teams.
- Company: Join PPG, a leader in the coatings market with a focus on customer partnerships.
- Benefits: Competitive pay, health benefits, and opportunities for professional development.
- Why this job: Make a real impact by shaping brand strategies and enhancing customer experiences.
- Qualifications: Experience in brand or shopper marketing and strong communication skills.
- Other info: Dynamic role with opportunities to work cross-functionally and influence growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At PPG, we work in partnership with our customers to create mutual value and deliver winning solutions. This role plays a key part in driving growth across private label and branded portfolios through insight‑led activation, strong collaboration, and best‑in‑class execution.
As Customer Brand Manager, you will work in close collaboration with the Channel and Brand Marketing teams to deliver key initiatives across leading paint brands within the coatings market. Partnering with the EMEA Product Portfolio team, you will brief on product and customer requirements, and working with the wider Marketing team lead shopper activation activities that bring key messages to life for the target customer. You will also develop and deliver the annual Account marketing plan in conjunction with the Commercial Controller, ensuring sales and profit objectives are achieved.
This role offers the opportunity to work cross‑functionally with multiple business teams to successfully deliver the Account marketing plan within a fast‑paced, dynamic environment. Acting as the Account champion, you will bring the voice of the customer and end user into the business, enabling you to operate confidently in both internal and external customer settings. With a strong passion for winning, you will be driven to continuously improve Account performance through high‑ROI marketing campaigns and by converting shoppers across all point‑of‑purchase opportunities.
What you'll do
- Private Label & Range Development
- Own the ongoing growth and development of the Private Label range, using end‑user insight and market trends to inform future direction.
- Lead and manage future tenders, working cross‑functionally to deliver competitive, customer‑led propositions.
- Brand & Account Activation
- Bring brand plans to life through compelling presentations to secure new listings and expanded ranging.
- Create bespoke content, promotions, and activations aligned to the wider PPG brand marketing calendar.
- Deliver tailored annual promotional plans aligned to the Retailer calendar, driving growth and share of wallet.
- Implement staff incentive programmes and training to build advocacy and conversion in‑store.
- Range Reviews, Insight & Strategy
- Lead range reviews and growth driver initiatives, including the activation of Category Management programmes.
- Collaborate closely on insight generation, translating data and trends into clear strategies and activation plans.
- Support strategy planning to unlock future growth opportunities across the account.
- Digital & In‑Store Excellence
- Support digital activation across merchandising, social content, and thought leadership to deliver a joined‑up omni‑channel experience.
- Develop bespoke line plans and planograms in collaboration with the Retailer, ensuring strong in‑store execution.
- Partnership & Relationships
- Build trusted, long‑term relationships with key customer stakeholders and internal teams, working as One PPG to deliver shared success.
Why you'll love this role
- High‑impact ownership across a major customer and private label portfolio.
- A strong mix of strategy and hands‑on execution.
- Close collaboration with Sales, Marketing, Digital and Product teams.
- The opportunity to shape ranges, influence growth, and bring the voice of the customer and end user into the business.
Qualifications
- Previous experience in a busy brand, product or shopper marketing environment.
- An enthusiastic and self-motivated attitude to your work.
- A 'can do' attitude with proven communication skills in a complex working environment.
- Ability to use your own initiative to progress projects.
- A track record in co-ordinating projects that involves collaboration with product teams and working with internal teams to achieve a common goal.
- Organised, with excellent time management skills able to prioritise and work under pressure.
- Ability to work on and manage multiple projects simultaneously.
- Excellent prioritisation and time management skills with the ability to work under pressure.
- Agency management experience.
- PC literate (proficient in Microsoft Office applications) and numerate with strong attention to detail.
- Excellent written, oral and presentation skills with the ability to communicate at all levels.
PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply. Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Customer Brand Manager employer: PPG Industries
Contact Detail:
PPG Industries Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more connections we make, the better our chances of landing that Customer Brand Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its products. We should know PPG's brand values and recent initiatives inside out. This shows we're genuinely interested and ready to contribute!
✨Tip Number 3
Practice our pitch! We need to be able to articulate our experience and how it aligns with the role. A confident delivery can really set us apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets noticed. Plus, we can keep track of our applications easily this way.
We think you need these skills to ace Customer Brand Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Customer Brand Manager role. Highlight your relevant experience in brand and shopper marketing, and show us how your skills align with the job description.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use specific examples of past projects where you drove growth or improved performance, especially in a fast-paced environment.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon. We appreciate well-structured applications that are easy to read and get straight to the point.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at PPG Industries
✨Know Your Brands
Before the interview, dive deep into the brands you'll be managing. Understand their market position, recent campaigns, and customer feedback. This knowledge will help you demonstrate your passion for the role and show that you're ready to hit the ground running.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, prepare examples of how you've successfully collaborated in the past. Highlight specific projects where teamwork led to successful outcomes, as this will illustrate your ability to work cross-functionally.
✨Prepare Insight-Driven Strategies
Think about how you would approach the growth of private label products using market insights. Be ready to discuss your ideas on shopper activation and how you can leverage data to drive marketing strategies. This shows you're not just a doer but a strategic thinker.
✨Practice Your Presentation Skills
As a Customer Brand Manager, you'll need to present ideas compellingly. Practice delivering a mock presentation on a brand plan or promotional strategy. This will help you feel more confident and articulate during the actual interview, showcasing your communication skills.
