At a Glance
- Tasks: Lead a marketing team to create impactful strategies for global conferences and content products.
- Company: Join Reuters Events, a leader in delivering trusted journalism and innovative marketing solutions.
- Benefits: Enjoy hybrid work, flexible vacation, mental health days, and comprehensive benefits.
- Other info: Be part of a globally recognised culture that values inclusion, flexibility, and social impact.
- Why this job: Make a real-world impact while driving audience growth and engagement in a dynamic environment.
- Qualifications: Proven B2B marketing experience with strong leadership and analytical skills.
The predicted salary is between 40500 - 49500 £ per year.
Reuters Events is seeking an experienced and commercially minded Senior Marketing Manager to lead the development and execution of integrated marketing strategies across a portfolio of global conferences and premium content products. Reporting to the Senior Marketing Lead, this role will oversee a small marketing team and be responsible for driving audience growth, lead generation, and engagement among senior executive communities whilst developing and implementing strategic marketing initiatives.
The Senior Marketing Manager will provide leadership and guidance across B2B events marketing activities, working cross-functionally with product, sales, partnerships, and operations teams to deliver high-impact, multi-channel campaigns that drive business growth and strengthen Reuters Events' competitive market position.
About the Role- Lead and manage a small marketing team, providing strategic direction, performance coaching, and development opportunities to drive excellence and business outcomes.
- Develop marketing strategies and roadmaps for Reuters Events conference portfolio and content products, aligned with business objectives and market opportunities.
- Oversee the planning and execution of integrated, multi-channel marketing campaigns across email, web, content, paid media, partnerships, events, and social channels.
- Drive delegate acquisition, audience growth, and lead generation through targeted, data-driven go-to-market strategies and demand generation initiatives.
- Identify and implement innovative approaches to reach and engage senior executive audiences across key industry sectors.
- Negotiate and manage strategic partnerships with channels, media partners, and agencies to expand reach and optimize customer acquisition costs.
- Monitor, analyse, and optimize campaign performance using advanced analytics tools such as Google Analytics and Salesforce, translating insights into actionable recommendations.
- Establish and track marketing KPIs and success metrics; provide strategic reporting and insight to senior stakeholders on campaign performance and market trends.
- Collaborate strategically with sales, product, content, and operations teams to ensure marketing alignment with commercial strategy and successful campaign execution.
- Oversee database strategy, audience segmentation, and targeted outreach initiatives to maximize lead quality and conversion.
- Ensure strong brand positioning and consistent messaging across all marketing activity and customer touchpoints.
- Manage marketing budget and resources effectively, demonstrating ROI and commercial accountability across all initiatives.
- Significant proven experience developing and executing B2B marketing strategies within B2B events, media, or professional services sector.
- Track record of successfully delivering integrated multi-channel marketing campaigns that drive measurable business results.
- Demonstrated expertise in B2B events marketing, including campaign planning, audience development, and lead generation.
- Proven experience managing teams and providing strategic leadership in a marketing context.
- Experience marketing to senior executive and C-level audiences with the ability to communicate effectively at senior levels.
- Strong data and analytics capability; ability to use reporting tools (Google Analytics, Salesforce, CRM systems) to evaluate performance and drive optimization.
- Confident negotiator with strong stakeholder management and relationship-building skills across internal and external partners.
- Highly organized with excellent project management capability; ability to manage multiple complex campaigns simultaneously.
- Resilient, results-focused, and commercially aware with the ability to thrive in a fast-paced, dynamic environment.
- Excellent written and verbal communication skills with the ability to present insights and recommendations to senior stakeholders.
- Experience marketing to senior executive or C-level audiences.
- Experience working with external partners, media partners, or agencies.
- Understanding of lead generation and customer acquisition strategies in a B2B environment.
- Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
- Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset.
- Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions.
- Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
- Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
- Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
- Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency.
About Us Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency.
Senior Marketing Manager - Reuters Events employer: PowerToFly
At PowerToFly, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the surgical equipment sector. Our Camberley location provides a vibrant environment with ample opportunities for professional growth, supported by comprehensive training and development programmes. We value our employees' contributions and offer competitive benefits, making us a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager - Reuters Events
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We think you need these skills to ace Senior Marketing Manager - Reuters Events
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Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PowerToFly. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at PowerToFly
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