Marketing Service Offerings Manager- Energy Systems in Reading

EnerSys is a global leader in stored energy solutions for industrial applications. We have over thirty manufacturing and assembly plants worldwide servicing over 10,000 customers in more than 100 countries. Worldwide headquarters are located in Reading, PA, USA with regional headquarters in Europe and Asia. We complement our extensive line of Motive Power and Energy Systems with a full range of integrated services and systems.

What We’re Offering:

• Paid time off plus paid holidays
• Medical/dental/vision insurance plan
• Life insurance, short/long-term disability, tuition reimbursement, flex spending, and employee stock purchase plan
• 401K plan

Culture: We value and strive for excellence in all that we do through innovative technology by creating long-lasting relationships with our stakeholders, co-workers, and customers. We continually strive to foster teamwork, engagement and enhance our employees’ skills and competence by providing appropriate training.

Compensation Range: 104,600-130,700 plus sales bonus. Compensation may vary based on applicant's work experience, education level, skill set, and/or location.

Job Purpose: The Marketing Service Offerings Manager plays a key role in shaping and driving EnerSys’ service marketing strategy across the Energy Systems business. This role is responsible for defining, positioning, and executing marketing programs that promote EnerSys’ service and lifecycle management portfolio, including installation, commissioning, preventive maintenance, energy management, and remote monitoring offerings. The successful candidate will collaborate across global marketing, product management, sales, and service operations to ensure that EnerSys’ service capabilities are clearly differentiated and aligned with customer needs in North America.

Essential Duties and Responsibilities:

• Service Portfolio Development: Define and manage the marketing strategy for EnerSys service offerings, including maintenance contracts, monitoring platforms (e.g., EnerSys Edge, PowerIQ), lifecycle services, and energy optimization programs. Partner with Service and Product Management to identify opportunities for new or enhanced service offerings. Develop go-to-market (GTM) plans and value propositions for new services or upgrades to existing programs.
• Market Positioning & Messaging: Conduct market and competitor analysis to identify trends, customer pain points, and differentiation opportunities in the telecom, data center, and industrial segments. Translate technical service capabilities into clear, compelling messaging and collateral that support EnerSys’ brand position as a trusted lifecycle partner. Ensure messaging consistency across digital, sales, and customer-facing materials while tailoring positioning for the North American market.
• Sales Enablement & Demand Generation: Partner with regional sales and channel teams to create service-focused campaigns, sales tools, presentations, and playbooks. Develop content for web, social, and digital platforms to drive awareness and demand for EnerSys service offerings. Support service revenue growth initiatives, including service bundling, renewals, and upsell programs.
• Cross-Functional Collaboration: Work closely with Product Management, Global Marketing, Service Operations, and Finance to align on pricing, portfolio design, and profitability goals. Act as the internal advocate for service marketing, ensuring that service value is represented across campaigns and new product launches. Coordinate global service marketing initiatives and adapt them for North American execution.
• Performance Tracking: Define KPIs to measure service marketing performance, lead conversion, and ROI. Monitor campaign analytics and customer engagement to continuously optimize marketing effectiveness.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Engineering, or a related field. MBA preferred.
• Minimum 7 years of experience in B2B marketing, preferably within energy storage, power systems, or industrial technology sectors.
• Experience managing service or solution portfolios in a global or matrixed organization.
• Strong understanding of lifecycle service models, maintenance programs, and remote monitoring technologies.

Skills and Competencies:

• Strategic thinker with the ability to translate technical offerings into customer-focused messaging.
• Excellent written and verbal communication skills, with strong presentation and storytelling abilities.
• Proficient in CRM, marketing automation, and analytics tools.
• Strong collaboration and leadership skills, capable of driving alignment across global teams.

Key Markets:

• Telecommunications: Ensuring network reliability through end-to-end DC power and maintenance solutions.
• Data Centers: Supporting mission-critical uptime and energy efficiency through lifecycle services and monitoring platforms.
• Industrial & Utilities: Providing resilient, sustainable power systems for industrial operations, automation, and infrastructure applications.

Performance Metrics:

• Growth in service revenue and contract renewals.
• Market share increase of service offerings within key segments.
• Improvement in customer satisfaction and retention rates.
• Enhanced integration of service marketing into EnerSys’ overall Energy Systems GTM strategy.

General Job Requirements: This position will work in an office setting, expect minimal physical demands.

EnerSys provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.