At a Glance
- Tasks: Lead and inspire a marketing team to drive growth in medical imaging technologies.
- Company: Join Stryker, a global leader in medical technology dedicated to improving healthcare.
- Benefits: Attractive salary, career development, recognition for performance, and a collaborative culture.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in healthcare while leading innovative marketing strategies.
- Qualifications: 10+ years in marketing with team management experience; strong strategic and analytical skills.
The predicted salary is between 80200 - 133800 £ per year.
The Job’s Mission
As Senior Manager Brand Marketing you are the EMEA-wide leader of our Visualization Business.
You will lead, develop and inspire a team of seasoned professionals in Brand, Product Management and Sales Enablement – as well as set strategic direction towards market share growth through the formulation and execution of effective marketing plans.
Stryker's Visualization product portfolio is designed to enhance surgical procedures through advanced imaging technologies.
Find out more about our Visualization Business via: https://www. stryker. com/us/en/endoscopy/products/1788-platform. html
This is an exciting opportunity to join one of the world's leading medical technology organizations in our mission of making healthcare better!
What you will do
- In your new role, you will start with a familiarization phase to learn about our portfolio and build relationships with internal/external stakeholders.
- Lead, develop, and inspire a team of approximately 4 direct reports and 9 indirect reports, fostering a growth‑oriented environment and coaching your team to reach their full potential.
- In alignment with global strategy and in collaboration with internal stakeholders, define and execute the annual and long‑range marketing strategy/plan for our EMEA Visualization business, ensuring the organization meets growth, profitability, and market‑share goals.
- Collaborate closely with EMEA sales leadership to align marketing and commercial priorities, driving market growth.
- Develop key relationships with industry/market thought leaders, organizations, institutions, key customers, etc. generating strategic insights and deep understanding of customer needs.
- Lead and oversee EMEA strategies for market access, government affairs and health‑economics initiatives, collaborating closely with key stakeholders to deliver business‑enabling solutions for the sales organization.
- Define and execute regional product life cycles, including launch and phase‑out of products.
- Partner with divisional resources to develop portfolio through new product development, line extensions and M&A activity.
- Lead the commercialization planning of new product development in partnership with Portfolio teams.
- Manage branding, messaging, positioning and pricing of assigned brands based on market, customer and competitive insights.
- Identify education and brand experience opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
- In partnership with Education Manager, create EMEA-wide, scalable, customer engagement events such as facility tours/events/congresses, hands‑on opportunities, etc.
- Take the lead in developing Key Opinion Leaders (KOLs) for the brand.
- Collaborate with the Global Marketing team including upstream and downstream marketing projects.
- Develop/refine metrics to evaluate the impact of marketing efforts on customer engagement and build deep P&L expertise to understand and influence the financial performance of the Visualization business in EMEA.
- Provide analysis of business performance, brand perception and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
- Identify opportunities and influence cross‑regionally and cross‑divisionally to drive growth and deliver enhanced customer value for our business.
What you need
Required
- Bachelor’s degree is required.
- 10+ years of work experience is required, of which a significant portion is in fields such as international Marketing, Product/Brand Management etc. within industries such as Med Tech, Bio Tech, Pharmaceuticals, healthcare or related.
- Experience in managing or coaching/mentoring teams is required (4+ years is preferred).
- Ability to accurately and effectively lead/manage (marketing) projects to ensure timely outcomes, business performance and growth.
- Excellent interpersonal communications, persuasion and presentation skills – with proficiency in spoken and written English.
- You are a sophisticated collaborator and networker capable of leveraging these strengths and relationships effectively within a matrixed organization.
- Demonstrated ability to relate to stakeholders and customers from different markets and cultures.
- Strong strategic-thinking, analytical and problem‑solving skills.
- Ability to understand and work within complex interdivisional procedures and policies.
- Impeccable work ethics & integrity in managing confidential information.
- Demonstrated proficiency in Microsoft Office (Excel, Word & Power Point).
- Travel percentage: up to 40%.
Preferred
- Capital Equipment experience is not mandatory, but it would be an advantage.
- MBA is preferred.
What we offer
- Flat hierarchies and a culture committed to achieve our mission and deliver remarkable results.
- We grow talent: we offer great personal and internal career development for our employees, with the possibility to make both vertical and lateral position movement.
- An attractive salary and benefits package.
- Recognition of your performance: at Stryker, outstanding individual and cross‑functional team performance is rewarded.
Ideas, projects, or other exceptional achievements can be submitted for various awards on a local and global level.
- Collaborative and inclusive environment: join a team that values diversity and inclusion, fostering a supportive and innovative workplace.
- Quality products that improve the lives of our customers and patients.
- Ability to discover your strengths, follow your passion and own your career.
- #li-hybrid
Netherlands Pay Ranges
- Netherlands: €83.100 - €154.400 EUR Annual
Belgium Pay Ranges
- Belgium: €100.800 - €168.100 EUR Annual
Spain Pay Ranges
United Kingdom Pay Ranges
- United Kingdom: £80,200 - £133,800 GBP Annual
Italy Pay Ranges
At Stryker, we believe transparency helps candidates make confident decisions about their next career step.
Compensation is an important part of that process and we want to be clear about how pay is determined.
The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role.
In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker's comprehensive benefits package.
If you'd like to learn more about the salary or the benefits associated with this role, your recruiter will be happy to walk you through the details as you progress through the hiring process.
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better.
The company offers innovative products and services in Med Surg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes.
Alongside its customers around the world, Stryker impacts more than 150 million patients annually.
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Senior Manager, Brand Marketing, EMEA | Minimally Invasive Surgery Visualization in Newbury employer: PowerToFly
At PowerToFly, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the surgical equipment sector. Our Camberley location provides a vibrant environment with ample opportunities for professional growth, supported by comprehensive training and development programmes. We value our employees' contributions and offer competitive benefits, making us a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Brand Marketing, EMEA | Minimally Invasive Surgery Visualization in Newbury
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We think you need these skills to ace Senior Manager, Brand Marketing, EMEA | Minimally Invasive Surgery Visualization in Newbury
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PowerToFly. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PowerToFly:Show us that you’ve done your homework! In your application, briefly mention what you admire about PowerToFly’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PowerToFly
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At PowerToFly, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
