At a Glance
- Tasks: Lead data-driven marketing strategies and analyse campaign performance to optimise results.
- Company: Join a forward-thinking travel company that values diversity and collaboration.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Work with senior stakeholders and drive high-scale projects in a supportive team.
- Why this job: Shape the future of travel while making impactful decisions in a dynamic environment.
- Qualifications: Degree in a quantitative field and 5+ years in analytics or business intelligence.
The predicted salary is between 36000 - 60000 £ per year.
Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and when one of us wins, we all win.
Introduction to the Team We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.
Performance Marketing Manager – Metasearch Campaign Management Expedia Group is seeking a talented and experienced Performance Marketing Manager to join the Metasearch Campaign Management team. This role is a high‑impact individual contributor position responsible for leading Metasearch’s weekly business review meetings, analyzing channel performance, delivering actionable insights, partnering with stakeholders to execute, and driving data‑informed decision‑making across the organization.
Key Responsibilities- Drive highly analytical projects to identify key business trends and optimization opportunities, and deliver data‑driven insights and recommendations.
- Lead Metasearch Weekly Business Review meetings.
- Demonstrate a solid understanding of Metasearch channel strategy and optimization levers.
- Analyze campaign performance to identify successes and failures, translating insights into actionable strategies.
- Conduct in‑depth analysis of internal and external data sources to assess customer behaviors, market trends, channel performance, and campaign efficiency.
- Collaborate with stakeholders to execute and translate data and findings into clear narratives and visualizations that influence business decisions.
- Manage relationships with senior stakeholders, ensuring alignment on priorities and delivering high‑quality outputs.
- Support strategic planning, forecasting, and budget allocation with robust analytical input.
- Bachelor’s or Master’s degree in a quantitative field such as Business, Economics, Statistics, Mathematics, or a related discipline or equivalent experience.
- Preferred: 5+ years of experience in analytics, business intelligence, or a related field, with a proven track record of delivering insights that drive business impact.
- Proven experience of portfolio management or equivalent, and leading high‑scale projects.
- Strong background in e‑commerce marketing strategies and performance optimization.
- Strong analytical and problem‑solving skills.
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels, including VP+.
- Ability to translate complex data into actionable insights for technical audiences.
- Proficiency in Excel and PowerPoint; knowledge of SQL and Tableau is a plus.
Accommodation Requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
EEO Statement All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Manager, Performance Marketing employer: PowerToFly
At Expedia Group, we prioritise our people and foster an inclusive culture where diversity is celebrated and collaboration thrives. As a Performance Marketing Manager, you will have the opportunity to drive impactful marketing strategies in a dynamic environment, supported by robust employee growth opportunities and a commitment to innovation. Join us in shaping the future of travel while enjoying a workplace that values your contributions and encourages professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Performance Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PowerToFly and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PowerToFly are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PowerToFly on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PowerToFly. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Performance Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PowerToFly. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PowerToFly:Show us that you’ve done your homework! In your application, briefly mention what you admire about PowerToFly’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PowerToFly
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PowerToFly will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PowerToFly, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
